North America Washing Machine Market Size, Share, and COVID-19 Impact Analysis, By Technology (Fully-Automatic, and Semi-Automatic), By Distribution Channel (Multibrand Stores, Exclusive Stores, Online, and Others), and North America, Washing Machine Market Insights, Industry Trend, Forecasts to 2035

North America Washing Machine Market Size Insights Forecasts to 2035

• The North America Washing Machine Market Size Was Estimated at USD 12.38 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of Around 6.44% from 2025 to 2035
• The North America Washing Machine Market Size is Expected to Reach USD 24.60 Billion by 2035

According to a research report published by Spherical Insights & Consulting, the North America washing machine market Size is anticipated to reach USD 24.60 billion by 2035, growing at a CAGR of 6.44% from 2025 to 2035. The North America washing machine market is anticipated to see huge growth opportunities due to technological advancements, the growing usage of IoT technology in these devices, and the introduction of next-generation washing machines that enable effective use of water and power.  

Market Overview

The industry that includes the manufacture, marketing, and distribution of home washing machines in the United States, Canada, and Mexico is known as the North America washing machine market. The strong demand from consumers for smart, small, and energy-efficient appliances is a result of urbanization, growing disposable incomes, and technical breakthroughs. The North America washing machine market offers a range of product types, including semi-automatic, front-load, and top-load machines, which are distributed both online and offline. The North America washing machine market is mostly driven by factors including growing urbanization, the increasing use of smart electronics, and the expansion of the apparel manufacturing sector. The market expansion is being further supported by the steady rise in demand for commercial laundry equipment as well as digital laundry payment systems. The growth of online shopping and the increasing need for small, multipurpose washing solutions that fit into contemporary homes are two further factors driving the North America washing machine market.   

Report Coverage

This research report categorizes the market for North America washing machine market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the North America washing machine market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the North America washing machine market. 

Driving Factors

The growing demand from consumers for smart and energy-efficient household appliances is propelling the North America washing machine market. Washing machines with characteristics like low water consumption, energy efficiency, and smart connectivity are becoming more popular due to increased environmental consciousness and governmental support for sustainable living. The growing need for technologically sophisticated and energy-efficient appliances is one of the main factors driving the North America washing machine market expansion.  The expansion of smart connected gadgets is being aided by consumers' ever-evolving lifestyles and increased preference for convenience. 

Restraining Factors

High initial costs, limited consumer awareness of energy-efficient models, high maintenance expenses, space constraints in urban dwellings, and ongoing supply chain disruptions collectively restrict the growth of North America washing machine market.

Market Segmentation

The North America washing machine market share is classified into technology and distribution channel

• The fully-automatic segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.

The North America washing machine market is segmented by technology into fully-automatic and semi-automatic. Among these, the fully-automatic segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The fully automatic washing machines are a popular option for time-constrained and busy households because they are more convenient, energy-efficient, and stain-removal effective than semi-automatic models.  

• The exclusive stores segment held a largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The North America washing machine market is segmented by distribution channel into multibrand stores, exclusive stores, online, and others. Among these, the exclusive stores segment held a largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. The exclusive stores surpassed other channels that year due to their only sell appliances and provide specialized customer service, in-person product demos, and deeper product understanding.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the North America washing machine market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Hitachi, Ltd.
• AB Electrolux
• LG Electronics Inc.
• Whirlpool Corporation
• Midea Group Co., Ltd.
• Panasonic Holdings Corporation
• Samsung Electronics Co., Ltd.
• General Electric Company
• Haier Smart Home Co., Ltd.
• Others

Recent Developments

• In September 2022, the EcobubbleTM line of fully automatic top load washing machines was launched by Samsung, the biggest and most reputable consumer electronics company in India, to meet the laundry needs of contemporary lifestyles and increase the efficiency of clothing washing. With ™ and Digital Inverter Technology, this line is made to save energy during each wash and guarantee up to 20% better fabric care.

Key Target Audience 

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at North America, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the North America washing machine market based on the below-mentioned segments:

North America Washing Machine Market, By Technology

• Fully-Automatic
• Semi-Automatic

North America Washing Machine Market, By Distribution Channel

• Multibrand Stores
• Exclusive Stores
• Online
• Others