North America Stevia Market Size, Share, and COVID-19 Impact Analysis, By Type (Powder, Liquid, and Leaf), By Application (Bakery, Dairy Food Products, Beverages, Pharmaceuticals, Confectionery, and Others), and North America, Stevia Market Insights, Industry Trend, Forecasts to 2035.

North America Stevia Market Insights Forecasts to 2035

• The North America Stevia Market Size Was Estimated at USD 52.80 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 10.50% from 2025 to 2035
• The North America Stevia Market Size is Expected to Reach USD 158.40 Million by 2035

According to a research report published by Spherical Insights & Consulting, the North America Stevia Market Size is anticipated to reach USD 158.40 Million by 2035, growing at a CAGR of 10.50% from 2025 to 2035. Expanding product formulations that incorporate stevia in different food and beverage categories, such as dairy, bakery, and snack products, are among the opportunities to be researched in the North America stevia market.

Market Overview

The industry that produces, distributes, and consumes stevia, a natural sweetener made from the leaves of the Stevia rebaudiana plant, is known as the North America stevia market. Food and drink, medications, and personal hygiene products are just a few of the industries that are included in this industry. Stevia is a popular substitute for conventional sweeteners due to its natural origin and low calorie content. The food and beverage industry's growing number of product releases and developments, together with the requirement to meet the demand for sugar substitutes from consumers with diabetes and obesity, are the main factors driving the North America stevia market. The growing health consciousness among consumers actively looking for natural, low-calorie sweeteners as sugar substitutes is a major factor driving the North America stevia market. The rising demand for healthy eating and rising consumer health consciousness are the main factors propelling North America stevia market.

Report Coverage

This research report categorizes the market for North America stevia market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the North America stevia market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the North America stevia market. 

Driving Factors

The North America stevia market is expanding due to the growing consumer preference for natural sweeteners and the increasing use of stevia in the food and beverage sector. A substantial market potential has been created by the growing popularity of stevia as a natural substitute for artificial sweeteners, especially among people trying to control their blood sugar levels or cut back on calories. Growing awareness of the negative health effects of consuming too much sugar is driving consumer demand for natural, plant-based sweeteners. Growing health consciousness, the desire for natural and low-calorie sweeteners, and the expanding use of sugar substitutes in food and drink are the main factors propelling the North America stevia market.    

Restraining Factors

High production costs, low consumer knowledge, taste issues, regulatory obstacles, and competition from artificial sweeteners are some of the factors that restrict the North America stevia market

Market Segmentation

The North America stevia market share is classified into type and application.

• The powder segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.

The North America stevia market is segmented by type into powder, liquid, and leaf. Among these, the powder segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. Customers looking for healthier substitutes for sugar are drawn to powdered stevia due to its natural, calorie-free sweetener.   

• The beverages segment held a largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The North America stevia market is segmented by application into bakery, dairy food products, beverages, pharmaceuticals, confectionery, and others. Among these, the beverages segment held a largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. Soft drinks, flavored water, teas, and juices are just a few of the many liquid products that fall under the category of beverages, where stevia is used as a natural sweetener

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the North America stevia market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Cargill
• Evolva Holding SA
• GLG Life Tech Corp
• Tate & Lyle PLC
• Stevia Corp
• PepsiCo Inc
• Ingredion Inc
• The Coca-Cola Company
• Others

Recent Developments

• In June 2024, Ingredion announced that the PureCircle steviol glycosides, which are made through bioconversion, have been approved for use by UK food safety authorities. This certification creates new possibilities for adding tasty stevia molecules to a variety of food and drink items, which could have a bearing on North American market.

• In January 2024, the joint venture between Cargill and DSM-Firmenich, Avansya, announced that the European Food Safety Authority (EFSA) and the UK's Food Standards Agency (FSA) had approved the safety of its EverSweet stevia sweetener. This approval brings the product closer to commercial availability in the EU and could have an impact on markets in North America.  

Key Target Audience 

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at North America, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the North America stevia market based on the below-mentioned segments:

North America Stevia Market, By Type

• Powder
• Liquid
• Leaf

North America Stevia Market, By Application

• Bakery
• Dairy Food Products
• Beverages
• Pharmaceuticals
• Confectionery
• Others