North America Recreational Vehicle Market Size, Share, and COVID-19 Impact Analysis, By Vehicle Type (Motorhomes and Towable RVs), By Application (Personal and Commercial), and North America, Recreational Vehicle Market Insights, Industry Trend, Forecasts to 2035

North America Recreational Vehicle Market Size Insights Forecasts to 2035

• The North America Recreational Vehicle Market Size Was Estimated at USD 27.98 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of Around 5.23% from 2025 to 2035
• The North America Recreational Vehicle Market Size is Expected to Reach USD 49.04 Billion by 2035

According to a Research Report Published by Spherical Insights & Consulting, the North America Recreational Vehicle Market Size is anticipated to reach USD 49.04 billion by 2035, growing at a CAGR of 5.23% from 2025 to 2035. Increased consumer interest in traveling and other leisure pursuits like camping, sightseeing, and discovering new places is anticipated to support the growth opportunities in North America recreational vehicle market.   

Market Overview

The manufacturing, distribution, and use of motorized and towable vehicles intended for camping, leisure travel, and short-term lodging are all included in the North America recreational vehicle (RV) market. A variety of vehicle types are included in this category, including camper vans, fifth wheels, travel trailers, and motorhomes (Class A, B, and C). The need for flexible, independent travel experiences among consumers drives its use for both personal and business purposes. The North America recreational vehicle market is growing as a result of consumers spending more on leisure and travel. Road trips' increasing popularity, the expanding trend of experiential tourism, and the desire for travel and outdoor experiences are some of the factors driving the North America recreational vehicle market. In addition, the market is driven by consumer tastes, demographic trends, disposable income levels, and developments in RV design and technology. 

Report Coverage

This research report categorizes the market for North America recreational vehicle market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the North America recreational vehicle market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the North America recreational vehicle market.   

Driving Factors

RV technological developments, including those in energy efficiency, connection, and sustainability, are anticipated to fuel North America recreational vehicle market. The North America recreational vehicle market is expanding due to rising consumer spending on leisure and travel. The trend toward eco-tourism and sustainable travel, the rise in leisure and recreational activities in camping areas, and the rising demand for luxury and customized RVs worldwide are the main factors driving the expansion of the North America recreational vehicle market.  

Restraining Factors

The growth of the recreational vehicle market in North America is being restricted by the high cost of purchasing and maintaining these vehicles.

Market Segmentation

The North America recreational vehicle market share is classified into vehicle type and application.

• The towable RVs dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.

The North America recreational vehicle market is segmented by vehicle type into motorhomes and towable RVs. Among these, the towable RVs segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The demand for towable RVs is being fueled by the growing trend of experiencing travel as well as the need for flexibility and freedom. RVs are a desirable option for consumers who want to travel to a variety of places without sacrificing the conveniences of home.  

• The personal segment held a largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The North America recreational vehicle market is segmented by application into personal and commercial. Among these, the personal segment held a largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. The growing customer preference for flexible, self-contained travel experiences particularly among families and remote professionals looking for mobile lifestyles, is the reason behind the personal category.   

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the North America recreational vehicle market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Rev Group Inc.
• Nexus RV LLC
• Forest River Inc.
• Gulf Stream Coach Inc.
• Winnebago Industries
• Triple E Recreational Vehicles
• Berkshire Hathaway Inc.
• Pleasure-Way Industries Ltd.
• Northwood Manufacturing Inc.
• Others

Recent Developments

• In August 2023, using Ricardo's experience, Winnebago launched the Winnebago eRV2, its first all-electric recreational vehicle prototype, for North America. Ricardo is a multinational technical, environmental, and strategic consulting firm.  

• In March 2023, A concept travel trailer created in collaboration with interior design solutions supplier Studio F. A. Porsche was launched by Airstream, Inc. In Texas, the United States, the idea was presented during the South by Southwest (SXSW) Conference and Festivals.  

Key Target Audience 

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at North America, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the North America recreational vehicle market based on the below-mentioned segments:

North America Recreational Vehicle Market, By Vehicle Type

• Motorhomes
• Towable RVs

North America Recreational Vehicle Market, By Application

• Personal
• Commercial