North America Protein Bar Market Size, Share, and COVID-19 Impact Analysis, By Type (Sports Nutritional Bars, Meal Replacement Bars, and Others), By Distribution Channel (Hypermarkets & Supermarkets, Convenience stores, Online, and Others), and North America, Protein Bar Market Insights, Industry Trend, Forecasts to 2035

North America Protein Bar Market Insights Forecasts to 2035

• The North America Protein Bar Market Size Was Estimated at USD 6.43 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 9.78% from 2025 to 2035
• The North America Protein Bar Market Size is Expected to Reach USD 17.95 Million by 2035

According to a research report published by Spherical Insights and Consulting, The North America Protein Bar market Size is anticipated to reach USD 17.95 Million by 2035, growing at a CAGR of 9.78% from 2025 to 2035. The growing need for quick, high-protein nutritional solutions, fitness trends, and plant-based innovation presents prospects in the North America protein bar market, as well as opportunities for clean-label formulations and e-commerce growth.

Market Overview

The geographical industry that includes the manufacturing, distribution, and consumption of protein-enriched snack bars intended to fulfill functional and nutritional health needs is known as the North America protein bar market. Athletes, fitness fanatics, and health-conscious people are among the varied market sectors that these bars serve. They are made with a variety of protein sources, including whey, soy, and plant-based substitutes. Growing consumer health consciousness and fitness trends are driving a major transition in the North America protein bar market. The expansion of fitness and health facilities has emerged as a significant factor driving the North America protein bar market. Growing customer preferences for on-the-go meals and a greater interest in health and fitness are major drivers propelling the North America protein bar market. One of the main factors is the increased awareness of fitness and health, as more people look for easy solutions to satisfy their dietary requirements. 

Report Coverage

This research report categorizes the market for North America protein bar market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the North America protein bar market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the North America protein bar market. 

Driving Factors

The market for protein bars in North America is growing gradually due to factors such growing health consciousness, the desire for convenient nourishment, and taste innovation. The market for protein bars has expanded due to innovations, offering a vast range of tastes, formulas, and dietary options. The market has been more visible and grown as a result of the growing popularity of sports and fitness, as well as influencer-based wellness marketing. In a market dominated by busy professionals and tourists, their portability and long shelf life make them the greatest choice, which drives their rise in the rapidly expanding food and drink sector.

Restraining Factors

High product costs, the availability of substitute protein snacks, customer worries about sugar and chemicals, and strict regulations for nutritional labeling and claims are some of the challenges facing the North America protein bar market.

Market Segmentation

The North America protein bar market share is classified into type and distribution channel

• The sports nutritional bars segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.

The North America protein bar market is segmented by type into sports nutritional bars, meal replacement bars, and others. Among these, the sports nutritional bars segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The market for products that aid in athletic performance and recuperation is being driven by sports nutritional bars. Sports nutritional protein bars are made especially to satisfy the protein requirements of athletes and active people, assisting them in reaching their fitness objectives and improving their general performance.   

• The hypermarkets & supermarkets segment held a largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The North America protein bar market is segmented by distribution channel into hypermarkets & supermarkets, convenience stores, online, and others. Among these, the hypermarkets & supermarkets segment held a largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. Protein bar brands, tastes, and formulations are widely available in supermarkets and hypermarkets. Customers can readily compare products due to this variety and make decisions based on their dietary requirements, personal preferences, or health objectives.   

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the North America protein bar market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Glanbia PLC
• PepsiCo Inc.
• Mars Incorporated
• Simply Good Foods Co.
• Mondelez International Inc.
• Others

Recent Developments

• In May 2023, General Mills Inc. announced that it would launch Nature Valley Savory Nut Crunch Bars as part of its expansion of the Nature Valley brand.

• In April 2023, The Peanut Butter & Jelly Flavored Protein Bar was launched by The Hershey Company under the ONE Brands name. Twenty grams of protein, one gram of sugar, plus the flavors of peanut butter and strawberry jelly are all included in the ONE Limited Edition Peanut Butter & Jelly bars.

Key Target Audience 

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at North America, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the North America protein bar market based on the below-mentioned segments:

North America Protein Bar Market, By Type

• Sports Nutritional Bars
• Meal Replacement Bars
• Others

North America Protein Bar Market, By Distribution Channel

• Hypermarkets & Supermarkets
• Convenience stores
• Online