North America Microwave Market Size, Share, and COVID-19 Impact Analysis, By Type (Countertop, Over-the-Range, and Built-In), By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Home Improvement Stores, Online, and Others), and North America, Microwave Market Insights, Industry Trend, Forecasts to 2035

North America Microwave Market Insights Forecasts to 2035

• The North America Microwave Market Size Was Estimated at USD 6.83 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of Around 3.82 % from 2025 to 2035
• The North America Microwave Market Size is Expected to Reach USD 10.32 Billion by 2035

According to a research report published by Spherical Insights & Consulting, The North America Microwave Market Size is anticipated to reach USD 10.32 Billion by 2035, growing at a CAGR of 3.82 % from 2025 to 2035. The North America microwave market offers opportunities due to growing applications in commercial domains such as healthcare and hospitality, growing consumer desire for energy-efficient appliances, and growing demand for smart kitchens.  

Market Overview

The production, distribution, and retailing of microwave ovens and other microwave-based equipment in the United States, Canada, and Mexico is its focus of the North America microwave market. This market includes a variety of products for home, business, and industrial use, including solo, grill, and convection microwaves. The North America microwave market is a major influence on the design of contemporary kitchen appliances and is always altering to accommodate new developments and shifting consumer tastes. The growing disposable income levels in the area have enabled customers to spend more on time-saving and convenient kitchen appliances, which has further fueled the expansion of the microwave market. The market for cultured meats and plant-based protein sources is being driven by a number of important factors, including the ongoing improvements in microwave technology, which include smart features, increased energy efficiency, and greater cooking capabilities.   

Report Coverage

This research report categorizes the market for North America microwave market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the North America microwave market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the North America microwave market.    

Driving Factors

The North America microwave market has grown as a result of busy lives, rising demand for ready-to-eat meals, and technological developments in microwave oven designs. Growing consumer interest in time-saving kitchen appliances, shifting dietary preferences, and the spread of organized retail throughout urban and semi-urban areas are all contributing factors to the North America microwave market.  Rising numbers of dual-income homes, the increase in the consumption of ready-to-eat meals, and consumer preferences for small, easy-to-use appliances are all contributing to the North America microwave market.  

Restraining Factors

The North America microwave market is restricted by problems such as market saturation, fierce rivalry, growing raw material prices, worries about microwave radiation's potential to harm consumers, and a lack of innovation in established product categories.  

Market Segmentation  

The North America microwave market share is classified into type and distribution channel

• The countertop segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.

The North America microwave market is segmented by type into countertop, over-the-range, and built-in. Among these, the countertop segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. Technological improvements and innovations are significant drivers driving the market for countertop microwaves. The functionality and attractiveness of countertop microwaves are boosted by advancements in microwave technology, such as sensor cooking, convection functions, and smart connectivity.  

• The supermarkets & hypermarkets segment held a largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The North America microwave market is segmented by distribution channel into supermarkets & hypermarkets, specialty stores, home improvement stores, online, and others. Among these, the supermarkets & hypermarkets segment held a largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. The variety of widely available microwave products, the competitive pricing methods, and the convenience that these retail formats provide to customers are the main factors driving the supermarket and hypermarket category. Supermarkets and hypermarkets offer a one-stop shopping experience, drawing a wide range of customers looking for quick and easy ways to make purchases.   

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the North America microwave market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.  

List of Key Companies

• Breville
• Frigidaire
• Kenmore
• GE Appliances
• LG Electronics Inc.
• Sharp Corporation
• Robert Bosch GmbH
• Whirlpool Corporation
• Panasonic Corporation
• Samsung Electronics Co. Ltd.
• Others

Recent Developments

• In December 2023, A brand-new line of significant kitchen appliances was launched by American home solutions company Kenmore. Advanced features include TurboBoil, which speeds up food preparation, Steam and Self Clean features for easier maintenance, and Air Fry capability to encourage healthy cooking options are some of the new range's highlights.

• In January 2022, the Panasonic Smart Inverter Countertop Microwave Oven (NN-SV79MS), the company's first smart microwave, was announced at the 2022 Consumer Electronics Show (CES) in Las Vegas. Customers can operate this cutting-edge appliance with Alexa by using the Alexa app or any device that supports Alexa.  

Key Target Audience 

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at North America, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the North America microwave market based on the below-mentioned segments:

North America Microwave Market, By Type

• Countertop
• Over-the-Range
• Built-In

North America Microwave Market, By Distribution Channel

• Supermarkets & Hypermarkets
• Specialty Stores
• Home Improvement Stores
• Online
• Others