North America Fruit Juice Market Size, Share, and COVID-19 Impact Analysis, By Type (100% Fruit Juice, Nectars, Juice Drinks, Concentrates, Powdered Juice, and Others), By Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Food Stores, Online Stores, and Others), and North America, Fruit Juice Market Insights, Industry Trend, Forecasts to 2035

North America Fruit Juice Market Insights Forecasts to 2035

• The North America Fruit Juice Market Size Was Estimated at USD 40.80 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of Around 4.12% from 2025 to 2035
• The North America Fruit Juice Market Size is Expected to Reach USD 63.60 Billion by 2035

According to a Research Report Published by Spherical Insights & Consulting, The North America Fruit Juice Market Size is anticipated to Reach USD 63.60 Billion by 2035, Growing at a CAGR of 4.12% from 2025 to 2035. Growing consumer demand for organic and functional beverages, product innovation, the expansion of e-commerce channels, and growing health consciousness among customers looking for natural, nutrient-rich options are all opportunities in the North America fruit juice market.

Market Overview

The geographical industry that includes the manufacturing, marketing, and consumption of fruit-based beverages made from natural fruit extracts is known as the North America fruit juice market. Juice drinks with additional additives, concentrates, mixes, and 100% fruit juices are just a few of the many products available in the North America fruit juice market. The market is protected by a strong retail infrastructure and changing customer tastes for low-sugar, organic, and functional beverages that fit in with sustainability and wellness trends. Fruit juice market share in North America is being driven by several important factors, including rising health consciousness, the desire for natural and functional beverages, the ease of ready-to-drink options, innovative flavor and packaging, and robust retail infrastructure that improves consumer access and product visibility. The modern, fast-paced lifestyle of North America consumers has raised the demand for handy, ready-to-drink beverages. Customers' preference for natural and nutrient-dense beverages over sugary sodas is a result of a major trend toward better lifestyles, which is driving the North America fruit juice market.    

Report Coverage

This research report categorizes the market for North America fruit juice market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the North America fruit juice market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the North America fruit juice market. 

Driving Factors

The demand for fruit juices has increased dramatically in North America as a result of consumers' increased awareness of health and wellness. Growing health consciousness, the desire for natural and functional beverages, flavor and packaging innovation, and the ease of ready-to-drink formats are some of the major factors driving the North America fruit juice market. Functional additive-supplemented fruit juices offer new product opportunities for businesses that can comprehend consumer preferences and create and promote functional fruit juice products that meet their requirements.  

Restraining Factors

Rising sugar content concerns, greater competition from other beverages, fluctuating raw material costs, and more regulatory scrutiny of nutritional labeling are some of the issues restricting the North American fruit juice market.

Market Segmentation

The North America fruit juice market share is classified into type and distribution channel.  

• The juice drinks segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.

The North America fruit juice market is segmented by type into 100% fruit juice, nectars, juice drinks, concentrates, powdered juice, and others. Among these, the juice drinks segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The juice drink market is driven by its vast consumer appeal, long shelf life, and low cost. These drinks are more economical for both manufacturers and customers since they usually have a lower proportion of actual juice mixed with water, sugars, and flavorings.   

• The supermarkets and hypermarkets segment held a largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The North America fruit juice market is segmented by distribution channel into supermarkets and hypermarkets, convenience stores, specialty food stores, online stores, and others. Among these, the supermarkets and hypermarkets segment held a largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. The popularity of supermarkets and hypermarkets can be attributed to their huge range of products, competitive pricing, and easy accessibility. Customers can compare several juice brands, tastes, and packaging options in a single visit due to the convenience of one-stop shopping presented by these retail models.     

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the North America fruit juice market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• PepsiCo, Inc.
• Ocean Spray Cranberries, Inc.
• The Coca-Cola Company
• Campbell Soup Company
• Tropicana Brands Group, etc.
• Keurig Dr Pepper, Inc.
• The Kraft Heinz Company
• Others

Recent Developments

• In March 2025, California Farms launched four tropical fruit juice drinks with their new Creamy Refreshers line: Key Lime Colada, Strawberry Colada, Orange Colada, and Piña Colada. Real fruit juice and blended coconut cream give these dairy-free beverages a rich, revitalizing flavor.

• In January 2025, Odwalla announced a fresh range of smoothies and juices. In addition to 100% juices like orange, guava, and ginger, the menu features smoothies with mango, strawberry-banana, and berries.

Key Target Audience 

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at North America, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the North America fruit juice market based on the below-mentioned segments:

North America Fruit Juice Market, By Type

• 100% Fruit Juice
• Nectars
• Juice Drinks
• Concentrates
• Powdered Juice
• Others

North America Fruit Juice Market, By Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Food Stores
• Online Stores
• Others