North America Enterprise Video Market Size, Share, and COVID-19 Impact Analysis, By Solution Type (Video Conferencing, Video Content Management, Webcasting Tool, and Others), By Deployment Type (Cloud-Based, Web-Based, and On-Premises), and North America Enterprise Video Market Insights, Industry Trend, Forecasts to 2035

North America Enterprise Video Market Insights Forecasts to 2035

• The North America Enterprise Video Market Size Was Estimated at USD 9.14 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of Around 12.30% from 2025 to 2035
• The North America Enterprise Video Market Size is Expected to Reach USD 32.74 Billion by 2035

According to a research report published by Spherical Insights & Consulting, the North America enterprise video market is anticipated to reach USD 32.74 billion by 2035, growing at a CAGR of 12.30% from 2025 to 2035. The growing need to boost efficiency and lower operating costs, as well as the rising internet penetration and demand for video streaming, are major factors driving the growth of the enterprise video market.

Market Overview

The market for video-based company collaboration and communication solutions is known as the North American enterprise video market. It consists of technologies that help businesses improve internal communication, training, and customer interaction, like webcasting tools, video conferencing, and content management. Corporate communication, training and development, marketing, and customer involvement are the main focuses of the North America enterprise video market. It places a high value on cloud-based platforms, AI-powered analytics, and safe, scalable video solutions to improve digital transformation, remote work effectiveness, and collaboration. The enterprise video solutions market in North America is expected to grow significantly. Real-time communication infrastructure, hybrid work methods, and electronic collaboration platforms are being quickly adopted by enterprises. Increasing demand for remote collaboration tools, the growing inclination for video content in corporate communication, the emergence of hybrid work settings, and technological improvements in video streaming are some of the primary factors propelling the North America enterprise video market. The market for enterprise video is expanding in North America as video is increasingly used for training, sales, marketing, and human resources communications. 

Report Coverage

This research report categorizes the market for North America enterprise video market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the North America enterprise video market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the North America enterprise video market. 

Driving Factors

One major factor propelling the enterprise video market is the growth of the digital workplace ecosystem. The significance of incorporating video solutions into digital workflows to improve employee communication, teamwork, and knowledge sharing is becoming more widely acknowledged by businesses. The growing trend and rising expenditure on healthcare IT for telemedicine services are the main drivers of the market's expansion. The demand for scalable and reliable video platforms that can adapt to the changing demands of contemporary workplaces is highlighted by this trend, which fuels innovation and expansion in the enterprise video market. 

Restraining Factors

The optimization of bandwidth is another major issue facing the North American enterprise video market, especially when it comes to big, dispersed workforces operating remotely or in hybrid settings.

Market Segmentation

The North America enterprise video market share is classified into solution type and deployment type.  

• The video conferencing segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.

The North America enterprise video market is segmented by solution type into video conferencing, video content management, webcasting tool, and others. Among these, the video conferencing segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. Video conferencing facilitates executive decision-making, team collaboration, and virtual meetings in addition to offering real-time communication options. Video conferencing are used by companies in a wide range of sectors, including IT, healthcare, education, and finance, to guarantee efficient operations and lower travel expenses.  

• The cloud-based segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The North America enterprise video market is segmented by deployment type into cloud-based, web-based, and on-premises. Among these, the cloud-based segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. Organizations can lower their initial capital expenditures on hardware and enable employees to access video services from any location and on any device by using a cloud-based video platform.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the North America enterprise video market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Adobe Inc
• Vidyo
• Poly
• VBrick
• Avaya
• Kaltura Inc
• Brightcove Inc
• Microsoft Corp
• Cisco Systems Inc
• Others

Key Target Audience 

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at North America, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the North America enterprise video market based on the below-mentioned segments:

North America Enterprise Video Market, By Solution Type

• Video Conferencing
• Video Content Management
• Webcasting Tool
• Others

North America Enterprise Video Market, By Deployment Type

• Cloud-based
• Web-based
• On-premises