North America Digital Signage Market Size, Share, and COVID-19 Impact Analysis, By Type (Hardware, Software, and Services), By End User (Retail, Transportation, Hospitality, Corporate, Education, Government, and Others), and North America, Digital Signage Market Insights, Industry Trend, Forecasts to 2035

North America Digital Signage Market Insights Forecasts to 2035

• The North America Digital Signage Market Size Was Estimated at USD 9.95 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 7.88% from 2025 to 2035
• The North America Digital Signage Market Size is Expected to Reach USD 22.92 Billion by 2035

According to a research report published by Spherical Insights & Consulting, the North America Digital Signage Market Size is Anticipated to Reach USD 22.92 Billion by 2035, Growing at a CAGR of 7.88% from 2025 to 2035. Growing use of innovative display technologies including micro-LED and direct view-LED, as well as the rising popularity of system-on-chip displays, are expected to drive the growth of North America digital signage market.

Market Overview

The market centered on electronic displays that provide dynamic content, such as information, entertainment, and advertisements, across a range of industries like retail, transportation, hospitality, and healthcare is known as the North America digital signage market. Designed to improve brand awareness and customer engagement, it includes interactive touchscreens, video walls, and digital screens. Growing use of interactive solutions, decreasing display panel costs, and improvements in display technologies are driving the North America digital signage market, making digital signage an effective tool for businesses and organizations to communicate. The market is primarily driven by the increasing usage of digital signage in commercial settings, the rising demand for 4K and 8K displays, and ongoing developments in display technology. The North America digital signage market is anticipated to increase as a result of several factors, including the growing acceptance of digital advertisements and significant expenditures made to enhance product display technologies.    

Report Coverage

This research report categorizes the market for North America digital signage market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the North America digital signage market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the North America digital signage market.  

Driving Factors

The growing need for digital product and service promotion to successfully draw in the target audience is evidence of the market's explosive growth. The growing need for digital product and service promotion to effectively draw in the target audience is credited with North America digital signage market expansion. The main factors driving North America digital signage market expansion are the growing use of gesture recognition and technical developments in advertising systems. The market for digital signage is expanding due to the rising demand for digital product and service promotion.

Restraining Factors

High upfront costs, technical difficulties in managing material, a lack of standardization, privacy concerns, interoperability problems, and reluctance to abandon conventional signage techniques are some of the factors restricting the growth of the North America digital signage market.  

Market Segmentation

The North America digital signage market share is classified into type and end user.

• The hardware segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.

The North America digital signage market is segmented by type into hardware, software, and services. Among these, the hardware segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. Hardware includes banners, displays, parts needed to make a digital panel, and more. The need for hardware components is anticipated to increase due to the proliferation of cutting-edge display technologies, including 1080p, 4K, and 8K displays.  

• The retail segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The North America digital signage market is segmented by end user into retail, transportation, hospitality, corporate, education, government, and others. Among these, the retail segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. The most notable industry requesting digital ads to market and promote products and services is the retail sector. Growing understanding of successful marketing methods is a result of retailer competition driven by the industry's wide range of product offers.  

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the North America digital signage market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Panasonic Corporation
• Sony Corporation
• LG Display Co. Ltd
• Samsung Electronics Co. Ltd
• Sharp NEC Display Solutions, Ltd
• Others

Recent Developments:

• In January 2025, A new series of LG ultra-high definition (UHD) digital signage displays, now powered by BrightSignOS, was launched by LG Electronics USA in a calculated move in collaboration with BrightSign LLC. These cutting-edge displays will first be available to U.S. consumers in the second quarter of 2025, and then they will quickly spread to other countries.
• In October 2024, to use in companies throughout North America and Europe, OptiSigns announced its new Pro Digital Signage player. The player and the OptiSigns software work together to turn screens into excellent digital signs that are tailored for showing pictures or videos. Comparing the Pro Player to other goods in its class, it remains reasonably priced.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at North America, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the North America digital signage market based on the below-mentioned segments:

North America Digital Signage Market, By Type

• Hardware
• Software
• Services

North America Digital Signage Market, By End User

• Retail
• Transportation
• Hospitality
• Corporate
• Education
• Government
• Others