Global Music Tourism Market Size, Share, and COVID-19 Impact Analysis, By Event (Concerts, Festivals, and Others), By Age Group (Below 18 Years, 18 to 34 Years, 34 to 54 Years, and 55 Years and Above), and by Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2025 - 2035

Global Music Tourism Market Insights Forecasts to 2035

• The Global Music Tourism Market Size Was Estimated at USD 88.16 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 15.77 % from 2025 to 2035
• The Worldwide Music Tourism Market Size is Expected to Reach USD 441.44 Billion by 2035
• North America is expected to grow the fastest during the forecast period.

According to a research report published by Spherical Insights and Consulting, The Global Music Tourism Market Size was worth around USD 88.16 Billion in 2024 and is predicted to grow to around USD 441.44 Billion by 2035 with a compound annual growth rate (CAGR) of 15.77% from 2025 to 2035. Music tourism market future opportunities include experiential live events, destination festivals, digital concert streaming, cultural heritage tours, sustainable travel packages, local artist collaborations, personalized itineraries, tech-driven engagement, and global market expansion.

Market Overview

The Music Tourism Market Size refers to travel motivated primarily by music-related experiences, including concerts, festivals, cultural music events, and visits to iconic music destinations. The market is driven by the growing popularity of live performances, rising disposable incomes, and the influence of social media in promoting global music events. According to tourism authorities, over 40% of international travelers attend cultural or music events during trips. Major festivals attract hundreds of thousands of visitors annually, boosting local tourism. Government initiatives such as national cultural tourism policies, funding for music festivals, and heritage preservation programs support market growth. For example, several countries allocate 5–10% of cultural budgets to music-based tourism promotion, enhancing destination appeal and visitor engagement.

Report Coverage

This research report categorizes the music tourism market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the music tourism market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyzes their core competencies in each sub-segment of the music tourism market.         

Driving Factors   

The music tourism market is driven by increasing demand for live music experiences, rising youth travel participation, and growing disposable incomes. Global festival attendance has surged, with cultural events influencing over 40% of travel decisions. Social media and streaming platforms amplify event visibility, encouraging destination-based travel. Government support through cultural promotion policies, festival funding, and infrastructure development further accelerates market growth. Expansion of international events and improved connectivity also contribute to sustained demand.

Restraining Factors   

High travel and ticket costs, seasonal event dependency, overcrowding concerns, limited infrastructure in emerging destinations, regulatory restrictions, and environmental impacts restrict the consistent growth of the music tourism market.

Market Segmentation       

The music tourism market share is classified into event and age group.     

• The concerts segment accounted for the largest share in 2024 and is anticipated to grow at a significant CAGR during the forecast period.            

Based on the event, the music tourism market is divided into concerts, festivals, and others. Among these, the concerts segment accounted for the largest share in 2024 and is anticipated to grow at a significant CAGR during the forecast period. Due to high demand for live performances and international tours. Festivals, however, are anticipated to grow at a significant CAGR during the forecast period as immersive, multi-day music travel experiences gain popularity among millennials and Gen Z travelers.

• The 18 to 34 years segment accounted for the highest market revenue in 2024 and is anticipated to grow at a significant CAGR during the forecast period.      

Based on the age group, the music tourism market is divided into below 18 years, 18 to 34 years, 34 to 54 years, and 55 years and above. Among these, the 18 to 34 years segment accounted for the highest market revenue in 2024 and is anticipated to grow at a significant CAGR during the forecast period. 18 to 34 years’ age group accounted for the highest market revenue in 2024, holding the largest share (around 64.8%) of total market revenue due to strong participation by millennials and Gen Z in live music travel and event attendance. This demographic is also expected to grow at a significant CAGR during the forecast period as younger travelers continue prioritizing experiential travel, festivals, and concerts.

Regional Segment Analysis of the Music Tourism Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the music tourism market over the predicted timeframe.        

North America is anticipated to hold the largest share of the music tourism market over the predicted timeframe. North America is anticipated to hold the largest share of the music tourism market due to its strong live music culture, high concentration of global artists, and frequent large-scale concerts and festivals. The region benefits from advanced event infrastructure, high disposable incomes, strong international tourist inflows, and supportive government and private investments in cultural and entertainment tourism, driving sustained market leadership.    

Asia Pacific is expected to grow at a rapid CAGR in the music tourism market during the forecast period. Asia Pacific is expected to grow at a rapid CAGR in the music tourism market due to rising disposable incomes, expanding middle-class populations, and increasing youth travel. The region’s growing popularity of international music festivals, strong digital influence, improved air connectivity, and government initiatives promoting cultural and event-based tourism across countries like India, China, Japan, and South Korea are key growth drivers.

Competitive Analysis:     

The report offers the appropriate analysis of the key organizations/companies involved within the music tourism market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.   

List of Key Companies

• Anschutz Entertainment Group, Inc.
• Glastonbury Festival Events Limited
• We Are One World BV
• Superstruct Entertainment Limited
• iMe Entertainment Group
• CTS EVENTIM AG & Co. KGaA
• Live Nation Entertainment
• HYBE Co., Ltd.
• MSG Entertainment Holdings, LLC
• DF Concerts Limited
• TEG Dainty

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Development

• In May 2025, Assam has launched a new concert tourism initiative aimed at positioning the state as a leading destination for live music events and boosting its cultural and economic profile. The state cabinet approved a comprehensive Concert Tourism Policy to attract international performers and expand tourism beyond traditional segments.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the music tourism market based on the below-mentioned segments:  

Global Music Tourism Market, By Event  

• Concerts
• Festivals
• Others

Global Music Tourism Market, By Age Group

• Below 18 Years
• 18 to 34 Years
• 34 to 54 Years
• 55 Years and Above

Global Music Tourism Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa