Japan Yogurt Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Flavored Yogurt and Unflavored Yogurt), By Distribution Channel (Supermarkets and Hypermarkets, Online Retail, and Others), and Japan Yogurt Market Insights, Industry Trend, Forecasts to 2035

Japan Yogurt Market Size Insights Forecasts to 2035

• The Japan Yogurt Market Size Was Estimated at USD 6.02 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of Around 7.55% from 2025 to 2035
• The Japan Yogurt Market Size is Expected to Reach USD 13.40 Billion by 2035

According to a research report published by Spherical Insights & Consulting, the Japan yogurt market size is anticipated to reach USD 13.40 Billion by 2035, growing at a CAGR of 7.55% from 2025 to 2035. The Japanese market for yogurts is driven by rising health awareness, demand for high protein diets, preferences for digestive health products, and rising demand for ready-to-eat food items.

Market Overview

Yogurt is a dairy product prepared by the fermentation of milk. The yogurt industry includes the production, distribution, and sale of yogurt. Yogurt is available in various flavors such as strawberry, blueberry, peach, mango, banana, cherry, and pineapple. It is beneficial for digestion and immune function, and is a great source of protein, calcium, minerals and vitamins like B12 and D, which makes it popular among health-conscious people. Yogurt is also beneficial for weight management and fortification of bones and muscles, also it contributes to overall well-being. People are becoming aware of the health benefits associated with yogurt consumption, which drives the market growth. The changing dietary preferences are rising the demand for yogurt products. Further, an increasing demand for plant-based products presents a significant opportunity for the development of plant-based yogurt from coconut milk, almond milk, and oat milk.

Report Coverage

This research report categorizes the market for the Japan yogurt market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan yogurt market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan yogurt market.

Driving Factors

The rising trend of health and wellness fuels the growth of the yogurt market. The yogurt is a great source of essential nutrients, hence they are used in healthy diets and consumed daily. The yogurt helps in digestion and gut health. The rising urbanization demands for ready-to-eat snacks and protein-rich snacks which further driving the yogurt market. The yogurt is also used in the pharmaceutical and personal care industry. The presence of flavoured yogurt and low-sugar yogurt options with added nutrients like prebiotics and prebiotics has also contributed to the growth of the market.

Restraining Factors

The rising prices of raw materials like milk and other dairy ingredients make the production of yogurt expensive, which leads to high prices of yogurt, making it unaffordable for price-sensitive consumers. The competition from the non-dairy alternatives like almond, soy, and oat-based products, which give the same nutritional value, limits the market expansion.

Market Segmentation

The Japan yogurt market share is classified into product type and distribution channel.

• The flavored yogurt segment held the dominant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan yogurt market is segmented by product type into flavored yogurt and unflavored yogurt. Among these, the flavored yogurt segment held the dominant share in 2024 and is expected to grow at a significant CAGR during the forecast period.  This is due to rising preferences for different flavors. The flavoured yogurt is used as a snack, dessert, or beverage.

• The supermarkets and hypermarkets segment accounted for the largest share of the market in 2024 and is expected to grow at a rapid CAGR during the forecast period.

The Japan yogurt market is segmented by distribution channel into supermarkets and hypermarkets, online retail, and others. Among these, the supermarkets and hypermarkets segment accounted for the largest share in 2024 and is expected to grow at a rapid CAGR during the forecast period. This segmental growth is attributed to its diverse product selection, offering a variety of brands, flavors, and packaging options.

Competitive Analysis

The report offers the appropriate analysis of the key organizations/companies involved within the Japan yogurt market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Yakult Honsha Co., Ltd
• Meiji Co.
• Morinaga Milk Industry Co., Ltd.
• Ezaki Glico Co, Ltd.
• Marusan-Ai Co., Ltd
• Kikkoman Corporation
• Other

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan yogurt market based on the below-mentioned segments:

Japan Yogurt Market, By Product Type

• Flavored Yogurt
• Unflavored Yogurt

Japan Yogurt Market, By Distribution Channel

• Supermarkets and Hypermarkets
• Online Retail
• Others