Japan Women’s Health and Beauty Supplements Market Size, Share, and COVID-19 Impact Analysis, By Product (Vitamins, Mineral, Enzymes, Botanicals, Proteins, Omega-3, Probiotics, and Others), By Age-Group (Age 15-30, Age 31-50, Age 51-70, and Above 70 years), By Consumer Group (Prenatal, Postnatal, PMS, Perimenopause, Postmenopause, and Others), By Application (Beauty and Women’s Health), and Japan Women’s Health and Beauty Supplements Market Insights, Industry Trend, Forecasts to 2035

Japan Women’s Health and Beauty Supplements Market Size Insights Forecasts to 2035

• The Japan Women’s Health and Beauty Supplements Market Size Was Estimated at USD 3121.6 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 5.4% from 2025 to 2035
• The Japan Women’s Health and Beauty Supplements Market Size is Expected to Reach USD 5568.4 Million by 2035

According to a research report published by Spherical Insights & Consulting, the Japan women’s health and beauty supplements market Size is anticipated to reach USD 5568.4 million by 2035, growing at a CAGR of 5.4% from 2025 to 2035. The Japan market for women's health and beauty supplements expands as awareness of health increases, led by an ageing population and widening online platforms. Consumers are increasingly looking for supplements that promote hormonal balance, bone health, and skin health, evidencing active management of overall health.

Market Overview

The Japan women’s health and beauty supplements market refers to vitamins, minerals, collagen, and herbal products designed to improve skin, hair, hormonal balance, and overall wellness. These supplements support aging, beauty maintenance, and general health among women across all age groups. Market strengths are found in Japan strong regulatory environment, like the Food for Specified Health Uses (FOSHU) and assertive Food with Functional Claims (FFC) systems, which guarantee safety and enable manufacturers to claim particular benefits. The market is also supported by strong consumer confidence, high disposable income, and digitalization in the form of AI-supported e-commerce and personalization. The possibilities are vast for natural or organic formulations, personalized nutrition, collagen drinks, conventional ingredient-based dietary supplements (e.g., matcha, astaxanthin), and functional probiotic beauty beverages. Increased health and beauty consciousness, particularly among older female consumers looking for comprehensive welfare, fuels market growth. Government policies promoting women's health, such as gender equity legislation and a focus on preventive health, support market visibility and access.

Report Coverage

This research report categorizes the market for the Japan women’s health and beauty supplements market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan women’s health and beauty supplements market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan women’s health and beauty supplements market.

Driving Factors

The Japan women's health and beauty supplements market is characterized by an aging but health-aware female demographic, increasing demand for natural and functional ingredients, and heightened awareness of preventive self-care. Growing disposable income, e-commerce growth, and individualized nutrition trends also drive expansion. Regulatory endorsement under the FOSHU and FFC frameworks enables firms to make certain health claims, promoting consumer confidence. Support for innovation in collagen, probiotics, and anti-aging products suits Japan's beauty-from-within culture, increasing market demand across age groups.

Restraining Factors

The Japan women's health and beauty supplements market is confronted by stringent regulatory approvals, premium product prices, and market saturation. Furthermore, consumer skepticism of supplement effectiveness and fierce competition restricts swift growth and new product adoption.

Market Segmentation

The Japan women’s health and beauty supplements market share is classified into product, age-group, consumer group, and application.

• The vitamins segment dominated the market share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan women’s health and beauty supplements market is segmented by product into vitamins, mineral, enzymes, botanicals, proteins, omega-3, probiotics, and others. Among these, the vitamins segment dominated the market share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to widespread application in the maintenance of general well-being and the alleviation of certain nutrient deficiencies, making them a critical part of women's daily health routine aimed at boosting immunity, energy levels, skin health, and the prevention of conditions associated with aging.

• The age 31-50 segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan women’s health and beauty supplements market is segmented by age group into age 15-30, age 31-50, age 51-70, and above 70 years. Among these, the age 31-50 segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is owing to the aging, hormonal, and vitality issues. Women in this category proactively pursue supplements for skin health, bone health, reproductive health, and overall well-being.

• The postmenopause segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan women’s health and beauty supplements market is segmented by consumer group into prenatal, postnatal, PMS, perimenopause, postmenopause, and others. Among these, the postmenopause segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to the increasing interest in age-related health matters such as bone density, hormonal balance, and cardiovascular health. Postmenopausal women are often using supplements to deal with these issues, making them the biggest and most concentrated consumer group available.

• The women’s health segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan women’s health and beauty supplements market is segmented by application into beauty and women’s health. Among these, the women’s health segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is attributed to the rising preventive care awareness and expanding demand for products addressing specific women's health conditions and needs. It comprises supplements that address hormonal balance, bone density, reproductive health, and general wellness.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan women’s health and beauty supplements market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Shiseido Company Ltd.
• Daiwa Pharmaceutical
• Meiji Holdings Co., Ltd.
• Nestlé S.A.
• Taisho Pharmaceutical Co., Ltd.
• Pola Orbis Holding Inc.
• Otsuka Pharmaceutical Co., Ltd.
• FANCL Corporation
• Kowa Company, Ltd
• DHC Corporation
• Amway Japan GK
• ORIHIRO Co., Ltd.
• Asahi Group Holdings Ltd.
• Others

Recent Developments:

• In February 2024, Shiseido launched SHISEIDO BEAUTY WELLNESS (SBW), marking its entry into the wellness market. Aiming to promote personalized beauty and wellness, SBW began full-scale operations with products co-developed through joint research with TSUMURA & CO. and Kagome Co., Ltd., selling them across Japan.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan women’s health and beauty supplements market based on the below-mentioned segments:

Japan Women’s Health and Beauty Supplements Market, By Product

• Vitamins
• Mineral
• Enzymes
• Botanicals
• Proteins
• Omega-3
• Probiotics
• Others

Japan Women’s Health and Beauty Supplements Market, By Age-Group

• Age 15-30
• Age 31-50
• Age 51-70
• Above 70 years

Japan Women’s Health and Beauty Supplements Market, By Consumer Group

• Prenatal
• Postnatal
• PMS
• Perimenopause
• Postmenopause
• Others

Japan Women’s Health and Beauty Supplements Market, By Application

• Beauty
• Women’s Health