Japan Wallpaper Market Size, Share, and COVID-19 Impact Analysis, By Product (Vinyl, Nonwoven, Paper, Fabric, and Others), By End Use (Residential and Commercial), and Japan Wallpaper Market Insights, Industry Trend, Forecasts to 2035

Japan Wallpaper Market Insights Forecasts to 2035

• The Japan Wallpaper Market Size Was Estimated at USD 84.8 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 6.53% from 2025 to 2035
• The Japan Wallpaper Market Size is Expected to Reach USD 170.1 Million by 2035

According to a research report published by Spherical Insights & Consulting, the Japan wallpaper market is anticipated to reach USD 170.1 Million by 2035, growing at a CAGR of 6.53% from 2025 to 2035. The Japanese wallpaper market is driven by various factors, including an increase in home renovation activities, rising advancements in printing techniques, expansion of DIY projects, and growing disposable income.

Market Overview

The Japan wallpaper market includes design, production, distribution, and sale of wallpaper. The wallpaper is a decorative material designed to cover and improve interior walls. They are available in a variety of types, such as paper, vinyl, fabric, and nonwoven, along with different patterns, colors, and textures to suit various aesthetic preferences. It is utilized for both functional and aesthetic use, adding style, warmth, and character to interior areas; additionally, it protects the wall. The rise in disposable income led to the evolving interior design trends, which raises the demand for unique and visually appealing interior designs. Wallpaper is available in various designs, colors, and types that perfectly fit this trend. The wallpaper increases the overall ambience of interiors; hence, they are widely used in various industries like residential, commercial and hospitality, which further drives the market growth. The shifting preferences towards eco-friendly products are the key trend in this market. This trend presents an opportunity for the preparation of wallpaper from recycled and sustainable materials.

Report Coverage

This research report categorizes the market for the Japan wallpaper market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan wallpaper market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan wallpaper market.

Driving Factors

The rise in home construction and renovations in Japan leads to demand for interior decorative material, including wallpaper, which surges the market growth. The rising disposable income and growing trend of DIY projects encourage individuals to spend more amount in their living spaces. The rising shift towards personalization and customization has raised the popularity of different types of wallpaper. Additionally, social media platforms and technological advancements play a crucial role in the expansion of the market.

Restraining Factors

One of the main restraints is the high cost associated with premium and luxury wallpapers as compared to traditional paint, making them unaffordable for price-sensitive consumers. Additionally, competition from alternative wall coverings such as paint, wall decals, and textured finishes restricts the growth of the wallpaper market.

Market Segmentation

The Japan wallpaper market share is classified into product and end use.

• The vinyl segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.  

The Japan wallpaper market is segmented by product into vinyl, nonwoven, paper, fabric, and others. Among these, the vinyl segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This segmental growth is attributed to its easy cleaning property and high traffic spaces. Additionally, the broken vinyl-type wallpaper is easy to repair.

• The commercial segment held the highest share in 2024 and is expected to grow at a substantial CAGR during the forecast period.  

The Japan wallpaper market is segmented by end use into residential and commercial. Among these, the commercial segment held the highest share in 2024 and is expected to grow at a substantial CAGR during the forecast period. This is due to the rise in supermarkets and hypermarkets to reach the maximum consumers. Additionally, the increase in high-traffic spaces like bars, clubs, and restaurants drives the growth of this segment.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan wallpaper market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Sangetsu Corporation
• Sangetsu
• Lilycolor
• Tokiwa
• Achilles Corporation
• Fuji Kogyo Co., Ltd
• Other

Recent Developments

• In January 2024, a public-private partnership in Japan launched the world's first toilet paper recycled from used disposable paper. The product is called Shibushi Osaki Roll.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan wallpaper market based on the below-mentioned segments:

Japan Wallpaper Market, By Product

• Vinyl
• Nonwoven
• Paper
• Fabric
• Others

Japan Wallpaper Market, By End Use

• Residential
• Commercial