Japan Veterinary Healthcare Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Therapeutics, Diagnostics), By End-User Type (Veterinary Services, Veterinary Medical Equipment, Veterinary Hospitals, Veterinary Clinics, Veterinary Laboratory Testing Services, Others), By Animal Type (Livestock Animals (Poultry, Swine, Cattle, Aquatic, Other Livestock Animals), Pet Animals (Dogs, Cats, Horses, Other Pet Animals)) and Japan Veterinary Healthcare Market Insights, Industry Trend, Forecasts to 2030

Industry: Healthcare


The Japan Veterinary Healthcare Market size was valued at USD 2.38 Billion in 2021. The Japan Veterinary Healthcare Market is expected to reach USD 4.86 Billion by 2030, at a CAGR of 8.23% during the forecast period 2022 to 2030. Rising meat production, fueled by a growing population, will increase demand for feed additives in the livestock industry, propelling the Japanese veterinary healthcare market.

Japan Veterinary Healthcare Market

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Market Overview

The term "veterinary healthcare" refers to a field of medicine that deals with the diagnosis, treatment, and prevention of diseases in animals as well as the responsibilities of a person whose job it is to treat sick or injured animals or to describe such treatment to prevent the transmission of infectious diseases from one pet to another. Animals including dogs, cats, horses, ruminants, swine, poultry, and other ruminant and ruminant species are treated with veterinary services, veterinary medical equipment, and veterinary medicine as their major patients.


Many people in Japan have been experiencing anxiety and stress as a result of the COVID-19 pandemic outbreak in 2020, and have been advised to avoid unnecessary outings and to stay and work at home for an extended period of time. According to the 2020 national dog and cat ownership survey, an increasing number of families have welcomed a dog or cat into their homes in order to improve their living conditions. As of October 2020, there were an estimated 9.48 million dogs and 9.64 million cats kept as pets in Japan.


Report Coverage

This research report categorizes the market for Japan Veterinary Healthcare Market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan Veterinary Healthcare Market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segments of the Japan Veterinary Healthcare Market.


Driving Factors

The Japan Pet Food Association showed that dog and cat ownership rose by 15% in 2020 compared to the previous year, 2019. Consumer demand increased at several animal shelters, non-profit rescue organizations, private breeders, and pet stores. As a result, rising pet adoption may drive long-term growth in the Japanese veterinary healthcare market. The threat of zoonotic diseases is fueling the Japanese veterinary healthcare market. Inter-Governmental Organizations and food producers are implementing initiatives to promote health through surveillance and vaccination, as well as investments in R&D and transfer in veterinary health.


The expansion of the Japanese veterinary healthcare industry is also due to the advancement of technology that results in improvements in animal healthcare, an increase in the number of households with pets, and a rise in public awareness of the welfare of animals used for food.


Restraining Factors

The veterinary healthcare market in Japan is steadily being hampered by a lack of veterinarians. A significant factor in the shortage of veterinarians in rural regions is the reluctance to adopt modern technologies. The market's growth pace is also constrained by variations in raw material availability and the lack of vaccinations for some diseases. Additionally, the market is anticipated to be significantly constrained by the growing regulation of antibiotics.


COVID 19 Impacts 

The COVID-19 outbreak has had an impact on all industries, including Japan's veterinary healthcare market. To reduce the risk of contamination and maintain hygiene, pet owners were advised to keep a safe distance from their pets. During the COVID-19 outbreak, however, there was a significant growth rate for the market due to the increasing prevalence to avoid the spread of infectious diseases among animals. Furthermore, there is an increasing demand from pet owners for the development of a vaccine to prevent chronic diseases.


Market Segment

  • In 2022, the therapeutics segment is witnessing a higher growth rate over the forecast period. 

Based on product type, the Japan Veterinary Healthcare Market is segmented into the therapeutics and diagnostics. Among these, the power-train and chassis segment is witnessing a higher growth rate over the forecast period. The therapeutics and diagnostics segment is further subdivided into vaccines, parasiticides, anti-infectives, medical feed additives, and other therapeutics, as well as immunodiagnostic tests, molecular diagnostics, diagnostic imaging, clinical chemistry, and other diagnostics. The development of new vaccines, increased public concern over animal health, rising investments from governmental organizations and associations, and rising costs of veterinary treatment for pets and poultry are anticipated to boost the vaccination market. In order to increase their market position, market players are also concentrating on the introduction of novel vaccinations across Japan.


  • In 2022, the veterinary services segment is witnessing significant CAGR growth over the forecast period.

On the basis of end-user type, the Japan Veterinary Healthcare market is segmented into veterinary services, veterinary medical equipment, veterinary hospitals, veterinary clinics, veterinary laboratory testing services, and others. Among these, the veterinary services segment is witnessing significant CAGR growth over the forecast period. Clinical services, preventive services, drug and vaccine provision, and human health protection are the four main categories of veterinary services. The market for veterinary services also faces moral hazard issues, particularly in the areas of medicine distribution and sanitation monitoring. Because of these, the government must continue to have a part in the delivery of these services.


  • In 2022, livestock animals are dominating the market with the largest market share of 55% over the forecast period.

Based on animal type, the Japan Veterinary Healthcare market is segmented into livestock animals - poultry, swine, cattle, aquatic, and other livestock animals; pet animals - dogs, cats, horses, and other pet animals. Among these, the livestock animals segment has the largest market share of 55% during the forecast period. Poultry, swine, cattle, aquatic, and other livestock animals are the different types of livestock animals. The growing demand for veterinary treatment is being fueled by Japan's shifting tendency toward protein-rich diets, which are readily available from chicken products like eggs and others. Furthermore, increasing awareness of the availability of various treatment procedures for animals boosts the growth rate of the Japan Veterinary Healthcare market.


Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan Veterinary Healthcare Market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.


List of Key Companies

  • Virbac
  • Zoetis Inc.
  • Nisseiken Co., Ltd.
  • Satsuki Animal Clinic
  • DS Pharma Animal Health Co.
  • D&C Physical Therapy
  • Carus Animal Health Ltd
  • Sumitomo Corporation
  • Japan Animal Medical Center
  • Kayashima Veterinary Hospital


Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities 
  • Consulting and Research Firm
  • Venture capitalists
  • Value-Added Resellers (VARs)


Recent Developments

  • In May 2021, Senju Pharmaceutical Co., Ltd., based in Osaka, launched an eye drop for cat herpesvirus infections in Japan.


  • In October 2021, A Japanese firm called PETOKOTO created the SOY MEAT dog food for canines looking to lose weight or maintain their health.


Market Segment

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. Spherical Insights has segmented the Japan Veterinary Healthcare Market based on the below-mentioned segments:


Japan Veterinary Healthcare Market, By Product Type

  • Therapeutics
  • Vaccines
  • Parasiticides
  • Anti-infectives
  • Medical Feed Additives
  • Other Therapeutics


  • Diagnostics
  • Immunodiagnostic Tests
  • Molecular Diagnostics
  • Diagnostic Imaging
  • Clinical Chemistry
  • Other Diagnostics


Japan Veterinary Healthcare Market, By End-User Type

  • Veterinary Services
  • Veterinary Medical Equipment
  • Veterinary Hospitals
  • Veterinary Clinics
  • Veterinary Laboratory Testing Services
  • Others


Japan Veterinary Healthcare Market, By Animal Type

  • Livestock Animals
  • Poultry
  • Swine
  • Cattle
  • Aquatic
  • Other Livestock Animals
  • Pet Animals
  • Dogs
  • Cats
  • Horses
  • Other Pet Animals

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