Japan Two-Wheeler Market Size, Share, and COVID-19 Impact Analysis, By Vehicle Type (Scooter/Moped, Motorcycle), By Propulsion Type (Internal Combustion Engine (ICE), Electric), and Japan Two-Wheeler Market Insights Forecasts to 2033

Industry: Automotive & Transportation


Japan Two-Wheeler Market Insights Forecasts to 2033

  • The Japan Two-Wheeler Market Size was valued at USD 907 Million in 2023.
  • The Market Size is Growing at a CAGR of 4.2% from 2023 to 2033.
  • The Japan Two-Wheeler Market Size is Expected to Reach USD 1368 Million by 2033.

Japan Two-Wheeler Market

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The Japan Two-Wheeler Market Size is expected to reach USD 1368 Million by 2033, at a CAGR of 4.2% during the forecast period 2023 to 2033.


Market Overview

The Japanese two-wheeler market exemplifies the country's engineering prowess, technological innovation, and a cultural preference for efficient and convenient modes of transportation. The market, which includes a wide range of motorcycles, scooters, mopeds, and electric bikes, reflects Japan's harmonious blend of tradition and modernity. Motorcycles have a strong presence in the Japanese market, with a diverse range of offerings catering to a variety of market segments. Japanese manufacturers have established themselves as leaders in the motorcycle industry, producing everything from high-performance sport bikes to comfortable cruisers and versatile adventure motorcycles. These motorcycles are frequently equipped with cutting-edge technology, sophisticated engineering, and meticulous attention to detail. Scooters and mopeds are also important components of Japan's urban mobility landscape owing to their small size, fuel efficiency, and ease of maneuverability, they are ideal for navigating densely populated city streets. Scooters, particularly those with automatic transmissions, are popular for short commutes and errands, providing riders of all ages with convenience. Furthermore, the growing popularity of electric bikes and motorcycles demonstrates Japan's commitment to sustainable transportation. Electric vehicles, including two-wheelers, are popular because of their low environmental impact, quiet operation, and efficient energy consumption.


Report Coverage

This research report categorizes the market for Japan two-wheeler market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan two-wheeler market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segments of the Japan two-wheeler market.


Japan Two-Wheeler Market Report Coverage

Report CoverageDetails
Base Year:2023
Market Size in 2023:USD 907 Million
Forecast Period:2023-2033
Forecast Period CAGR 2023-2033 :4.2%
2033 Value Projection:USD 1368 Million
Historical Data for:2019-2022
No. of Pages:200
Tables, Charts & Figures:115
Segments covered:By Vehicle Type, By Propulsion Type
Companies covered::Honda Motor Co., Ltd., Yamaha Motor Co., Ltd., Suzuki Motor Corporation, Kawasaki Heavy Industries, Ltd., Kymco Japan Inc, Harley-Davidson Japan K.K., Piaggio Group, KTM AG and other key companies.
Pitfalls & Challenges:Covid-19 Empact,Challenges,Growth, Analysis.

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Driving Factors

Japan is well-known for its advanced technological capabilities, which is a major driver in the two-wheeler market. Japanese motorcycle, scooter, and electric bike manufacturers are at the forefront of innovation, constantly introducing cutting-edge technology, engineering solutions, and design aesthetics to their products. This dedication to innovation not only attracts domestic customers but also establishes Japanese two-wheelers as leaders in terms of quality and performance. Japan's commitment to efficiency and environmental sustainability is a critical driver in the two-wheeler market. The country's emphasis on reducing carbon emissions and promoting environmentally friendly transportation aligns well with the inherent benefits of motorcycles, scooters, and electric bikes. When compared to larger vehicles, these vehicles offer improved fuel efficiency, lower emissions, and a lower environmental impact, making them a viable option for both urban and rural areas.


Restraining Factors

Sedans, SUVs, and other cars on four wheels provide more comfort, safety, and convenience than two-wheelers. As a result, people prefer four-wheelers for long-distance rides. Two-wheelers, on the other hand, have the fewest protective features for the occupants, with few inbuilt safety-related parts and devices. As a result, raising safety concerns about riding two-wheelers is impeding market growth in the future.


Market Segment

  • In 2023, the motorcycle segment accounted for the largest revenue share over the forecast period.

Based on the vehicle type, the Japan two-wheeler market is segmented into scooter/moped, and motorcycle. Among these, the motorcycle segment has the largest revenue share over the forecast period. This is primarily due to the country's strong biking culture and the presence of renowned motorcycle manufacturers such as Honda, Yamaha, Suzuki, and Kawasaki, all of which contribute to a thriving domestic market. The increased availability of motorcycles, ranging from sport bikes to cruisers, appeals to a wide range of consumers, including both daily commuters and leisure riders. Furthermore, motorcycles are popular in the two-wheeler market due to Japan's advanced infrastructure and legal framework, which supports their use for a variety of purposes.


  • In 2022, the electric segment accounted for the largest revenue share over the forecast period.

Based on the propulsion type, the Japan two-wheeler market is segmented into internal combustion engine (ICE), and electric. Among these, the electric segment has the largest revenue share over the forecast period. Electric motorcycles and scooters are gaining popularity as environmental awareness and emission regulations tighten. Major manufacturers are investing in electric two-wheeler technologies, as evidenced by models like the Honda PCX Electric and Yamaha EC-05. There is also a market for hybrid two-wheelers, which combine conventional and electric power for improved fuel economy and reduced environmental impact. Despite these advancements, alternative fuel two-wheelers, such as those powered by biofuel or hydrogen, remain largely unexplored, potentially offering future growth opportunities.


Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan two-wheeler market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.


List of Key Companies

  • Honda Motor Co., Ltd.
  • Yamaha Motor Co., Ltd.
  • Suzuki Motor Corporation
  • Kawasaki Heavy Industries, Ltd.
  • Kymco Japan Inc
  • Harley-Davidson Japan K.K.
  • Piaggio Group
  • KTM AG Others
  • Others


Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities 
  • Consulting and Research Firm
  • Venture capitalists
  • Value-Added Resellers (VARs)


Recent Development

  • In May 2023, four major motorcycle manufacturers in Japan have announced that they are working together to develop hydrogen-powered engines in accordance with Japanese policy.
  • In August 2023, Suzuki Motorcycles India is introduced the V-Strom SX in Japan, the brand's home market.


Market Segment

This study forecasts country revenue from 2022 to 2033. Spherical Insights has segmented the Japan two-wheeler market based on the below-mentioned segments:


Japan Two-Wheeler Market, By Vehicle Type

  • Scooter/Moped
  • Motorcycle


Japan Two-Wheeler Market, By Propulsion Type

  • Internal Combustion Engine (ICE)
  • Electric

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