Japan Tissue Paper Market Size, Share, and COVID-19 Impact Analysis, By Application (At Home and Away From Home), By Product Type (Paper Tissues, Wet Wipes, Facial Tissue, and Others), and Japan Tissue Paper Market Insights, Industry Trend, Forecasts to 2035

Japan Tissue Paper Market Insights Forecasts to 2035

• The Japan Tissue Paper Market Size Was Estimated at USD 4.5 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of Around 4.5% from 2025 to 2035
• The Japan Tissue Paper Market Size is Expected to Reach USD 7.3 Billion by 2035

According to a Research Report Published by Spherical Insights & Consulting, the Japan Tissue Paper Market Size is Anticipated to Reach USD 7.3 Billion by 2035, Growing at a CAGR of 4.5% from 2025 to 2035. The Japanese tissue paper market is driven by various factors, including increased sensitivity towards cleanliness and hygiene, increased demand for premium and high-quality tissue paper, rising awareness about personal care and hygiene, and growth in the travel and hospitality sector.

Market Overview

Tissue paper is a lightweight, soft, and absorbent paper, primarily used for personal hygiene and house cleaning purposes. This includes toilet paper, facial tissues, paper towels, napkins, and speciality wipes. They are prepared from recycled paper pulp on a paper machine. The Japan tissue paper market includes the production, distribution, and sale of various tissue papers. Growing hygiene and convenience awareness among urban people fuels demand for disposable tissue papers. Hotels, restaurants, nursing homes, and hospitals create steady demand for bulk tissue paper such as toilet rolls, napkins, and paper towels to maintain market stability. Growth of the Japan tissue paper market is being driven by growth in e-commerce and online marketplaces, which are changing consumer shopping behaviour in tissue products. The rising demand for eco-friendly and sustainable tissue papers is are key trend in this market.

Report Coverage

This research report categorizes the market for the Japan tissue paper market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan tissue paper market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan tissue paper market.

Driving Factors

The people are becoming more health-conscious, and they are aware of the importance of personal care and hygiene, which fuels the demand for the tissue paper market. The Japan aging population has soft and hypoallergenic tissue, which raises demand for facial tissues, moist wipes, and hypoallergenic toilet paper. Additionally, the rise in disposable income and growing tourism is accelerating demand for premium tissue paper.

Restraining Factors

The Japan tissue market is highly competitive, which limits the market expansion. The fluctuation in the prices of raw materials impacts the profit margins. The tissue paper is prepared from the wood pulp, which leads to the destruction of natural habitat, which further limits the market expansion.

Market Segmentation

The Japan tissue paper market share is classified into application and product type.

• The at home segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan tissue paper market is segmented by application into at home and away-from-home. Among these, the at home segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to rising awareness about cleanliness and personal hygiene among consumers. Additionally, increased use of facial and wet wipes at home drives the growth of this segment.

• The paper tissues segment held a significant share in 2024 and is expected to grow at a substantial CAGR during the forecast period.

The Japan tissue paper market is segmented by product type into paper tissues, wet wipes, facial tissue, and others. Among these, the paper tissues segment held a significant share in 2024 and is expected to grow at a substantial CAGR during the forecast period. This is due to the increasing use of paper tissue for general housekeeping purposes.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan tissue paper market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Oji Holdings Corporation
• Nippon Paper Group
• Unicharm Corporation
• Kao Corporation
• Other

Recent Developments

• In January 2024, a public-private partnership in Japan launched the world's first toilet paper recycled from used disposable paper. The product is called Shibushi Osaki Roll.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan tissue paper market based on the below-mentioned segments:

Japan Tissue Paper Market, By Application

• At Home
• Away from Home

Japan Tissue Paper Market, By Product Type

• Paper Tissues
• Wet Wipes
• Facial Tissue
• Others