Japan Tea Market Size, Share, and COVID-19 Impact Analysis, By Product (Green, Black, Oolong, and Herbal), By Packaging Type (Paper Pouches, Loose Tea, Carton Packs, Tea Bags, and Can Packaging), and Japan Tea Market Insights, Industry Trend, Forecasts to 2032

Industry: Food & Beverages


The Japan Tea Market is anticipated to grow at a significant CAGR of 8.9% during the forecast period. Rising demand for tea components in the personal care sector, increasing utilization of healthy consumables, and changes in customer preferences to maintain a healthy lifestyle are expected to fuel Japan tea market expansion at a steady pace between 2022 and 2032.


Market Overview

Tea is the second most popular drink after water, and it has numerous health advantages. Camellia Sinensis plant leaves are processed and fermented to create the aromatic beverage. It contains flavonoids, which are powerful antioxidants that help to stabilize harmful free radicals in the body. Tea also contains vitamins C, K, B12, B6, and E, as well as trace amounts of potassium, manganese, magnesium, calcium minerals, and various amino acids such as L-theanine. A number of research studies on tea suggest that it can help prevent cancer, lower cholesterol, aid in weight loss, and boost immunity. Tea is primarily classified as black or green based on the degree of fermentation or oxidation.


A growing population, a high level of disposable income, increasing usage in the beauty and cosmetic sectors, and increasing awareness among consumers about health are all major growth factors for the Japanese tea market. Social factors such as trends and population awareness have an important influence on tea demand.


Companies are launching premium and exclusive combines as consumer disposable income and willingness to invest in a wider range of products grow. In order to combat prevalent diseases such as diabetes, obesity, and heart disease, they have included a variety of beneficial components in their tea blends. As a result, all of these factors are projected to fuel market growth.


Report Coverage

This research report categorizes the market for Japan tea market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japanese tea market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japanese tea market.


Driving Factors

A growing working population, a growing preference for ready-to-use items, and expanding retail markets will be major factors driving Japan tea market growth during the period of prediction. Tea is widely recognized for its health benefits, and Japanese tea is no exception. Japanese tea is known for its high levels of antioxidants, which have been linked to a range of health benefits, including reducing the risk of cancer, heart disease, and stroke. As health awareness continues to grow, the demand for tea with health benefits is expected to increase. Japan has an aging population, and this demographic shift is having an impact on the tea market. Older consumers tend to have more traditional tastes, and they are more likely to consume tea. Additionally, the increasing number of single-person households has led to an increase in demand for ready-to-drink tea and other convenience products.


Japanese tea producers are constantly innovating and developing new products to meet changing consumer preferences. For example, there has been an increase in demand for green tea with added flavors such as citrus, mint, and ginger. Tea producers are also developing new products for the growing market for health and wellness products.


Restraining Factors

Climate change can impact tea production by affecting the quality and yield of tea leaves. Changes in temperature and rainfall patterns can lead to reduced yields, lower-quality tea, and even the loss of tea farms. Climate change can also lead to more pests and diseases, requiring farmers to use more pesticides and herbicides. The cost of tea production in Japan is high due to factors such as high labor costs, strict regulations, and limited land availability. Rising costs can impact the competitiveness of Japanese tea in the global market and make it more difficult for small tea farmers to survive.


Market Segment 


The Japan Tea Market share is segmented into product and packaging types.

  • The green tea segment is expected to grow at the highest pace in the Japan tea market during the projected period.

Based on the product, the Japan tea market is segmented into green, black, oolong, and herbal. Among these, the green tea segment is expected to grow at the highest pace in the Japan tea market during the projected period. The growth can be attributed due to the long-standing cultural tradition of green tea consumption in Japan, as well as the numerous health benefits associated with green tea. Green tea is the most popular type of tea in Japan, and it is also the most well-known globally. Green tea is made from unfermented tea leaves and is known for its high antioxidant content and potential health benefits. The taste of green tea can vary depending on the type and quality of the tea, ranging from mild to slightly bitter.


  • The tea bags segment is expected to grow at the fastest pace in the Japan tea market during the forecast period. 

Based on the packaging type, the Japan tea market is classified into paper pouches, loose tea, carton packs, tea bags, and can packaging. Among these, the tea bags segment is expected to grow at the fastest pace in the Japan tea market during the forecast period. The growth can be attributed due to the convenience and ease of use that tea bags offer, making them a popular choice for busy consumers who want a quick and easy tea experience. Tea bags are a popular packaging option for Japanese tea. Tea bags also offer excellent protection against moisture and light, ensuring the tea stays fresh for longer periods.


Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan tea market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market. 


List of Key Companies

  • Senbird Tea LLC
  • Ito En
  • The Tea Company
  • Harada Seicha
  • Sazen Tea Company
  • Ekaterra
  • Kyoto Obubu Tea Farms
  • Celestial Seasonings
  • Nodoka
  • Jade Leaf Matcha
  • Japanese Green Tea Co. LLC
  • Takezawa Seich
  • Others


Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities 
  • Consulting and Research Firm
  • Venture capitalists
  • Value-Added Resellers (VARs)


Recent Developments

  • On February 2021, In order to make it easier for people to enjoy Uji Matcha, a cultural asset of Kyoto, Kamitsujien CO., Ltd. launched three types of "Flavoured Green Tea" (Strawberry Flavour, Banana Flavour, and Mango Flavour) with the mild taste of Uji Matcha and the aroma of fruits.


Market Segment

This study forecasts revenue at, regional, and country levels from 2019 to 2030. Spherical Insights has segmented the Japan Tea Market based on the below-mentioned segments:


Japan Tea Market, By Product

  • Green
  • Black
  • Oolong
  • Herbal


Japan Tea Market, By Packaging Type

  • Paper Pouches
  • Loose Tea
  • Carton Packs
  • Tea Bags
  • Can Packaging

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