Japan Sun Care Cosmetics Market Size, Share, and COVID-19 Impact Analysis, By Product (Adult Sun Cream, Baby Sun Cream, After Sun, Fake Tan/Self Tan and Tanning), By Distribution Channel (Hypermarket & supermarket, Pharmacy & drug store, Specialty store, Online and Others), and Japan Sun Care Cosmetics Market Insights, Industry Trend, Forecasts to 2035

Japan Sun Care Cosmetics Market Insights Forecasts to 2035

• The Japan Sun Care Cosmetics Market Size Was Estimated at USD 567.5 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 9.78% from 2025 to 2035
• The Japan Sun Care Cosmetics Market Size is Expected to Reach USD 1584.4 Million by 2035

According to a research report published by Spherical Insights & Consulting, The Japan Sun Care Cosmetics Market Size is anticipated to reach USD 1584.4 Million by 2035, growing at a CAGR of 9.78% from 2025 to 2035. The Japanese sun care cosmetics market is the fastest-growing market due to several factors, including rising awareness about the harmful effects of UV radiation, rising demand for organic and natural products, rising prevalence of cancer, and rising demand for antiaging and skin repair products.

Market Overview

The sun care cosmetics are products that protect the skin from the harmful effects of the UV radiation from the sun. The sun care cosmetics are also known as sunscreens. The sun care cosmetics market includes the production and distribution of products like sunscreens, UV blocking lotions, gels, and sprays. These cosmetic products give skincare benefits such as moisturizing, brightening, anti-pollution, and anti-wrinkle effects. These skin care products prevent sunburn, skin damage, premature aging, and the risk of skin cancer, which is caused by prolonged exposure to the sun. People are becoming aware that the harmful effects of UV radiation are the main growth factor. The rising awareness about sun care cosmetics products, changing lifestyle, and rising awareness about skin health are several factors that propel the growth of the market.  the male grooming segment presents a significant opportunity for growth by developing male-oriented sunscreens. Further, the rising inclination towards organic and natural skin care cosmetics is are key trend in this market.

Report Coverage

This research report categorizes the market for the Japan sun care cosmetics market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan sun care cosmetics market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan sun care cosmetics market.

Driving Factors

The rising awareness about the harmful effects of UV radiation is the main key factor that drives the market. People are becoming more conscious of their skin, further fuelling the market demand. The growing popularity of outdoor activities such as sports, hiking, and beach vacations requires effective sun protection, which has expanded the market for sun care products. Additionally, innovative formulations and the expansion of e-commerce propel the growth of the market.

Restraining Factors

The organic and clean-label sun care products are expensive, which makes them unaffordable for price-sensitive individuals. The sun care cosmetic market is highly competitive since various brands available in the market, which leads price war and reduces the profit margin for manufacturers.

Market Segmentation

The Japan sun care cosmetics market share is classified into product and distribution channel.

• The adult sun cream segment held the dominant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan sun care cosmetics market is segmented by product into adult sun cream, baby sun cream, after sun, fake tan/self-tan, and tanning. Among these, the adult sun cream segment held the dominant share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to adult creams giving protection to skin from sunburn and premature aging, such as wrinkles, leathery skin.

• The hypermarket & supermarket segment held the largest share in 2024 and is expected to grow at a substantial CAGR during the forecast period.

The Japan sun care cosmetics market is segmented by distribution channel into hypermarket & supermarket, pharmacy & drug store, speciality store, online and others. Among these, the hypermarket & supermarket segment held the largest share in 2024 and is expected to grow at a substantial CAGR during the forecast period. This is because hypermarkets & supermarkets give consumers a one-stop shopping experience. They also give a wide range of options or brands.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan sun care cosmetics market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Shiseido Co., Ltd.
• Johnson & Johnson
• Unilever
• The Estee Lauder Companies
• Kanebo Cosmetics Inc.
• Kao Corporation
• Rohto Pharmaceutical Co., Ltd.
• Other

Recent Developments

• In March 2025, Kao Corporation launched Biore UV Aqua Rich Airy Hold Cream, featuring a unique humidity-responsive UV protection film SPF 50+/PA+ in selected drug stores and online outlets.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan sun care cosmetics market based on the below-mentioned segments:

Japan Sun Care Cosmetics Market, By Produc

• Adult Sun Cream
• Baby Sun Cream
• After Sun
• Fake Tan/Self Tan
• Tanning

Japan Sun Care Cosmetics Market, By Distribution Channel

• Hypermarket & supermarket
• Pharmacy & drug store
• Specialty store
• Online
• Others