Japan Sports Apparel Market Size, Share, and COVID-19 Impact Analysis, By Product (Tops & T-shirts, Trousers & Tights, Shorts, and Others), By Demography (Men, Women, and Kids), By Distribution Channel (Online and Offline), and Japan Sports Apparel Market Insights, Industry Trend, Forecasts to 2035

Japan Sports Apparel Market Insights Forecasts to 2035

• The Japan Sports Apparel Market Size Was Estimated at USD 8.10 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 5.18% from 2025 to 2035
• The Japan Sports Apparel Market Size is Expected to Reach USD 14.11 Billion by 2035

According to a Research Report Published by Spherical Insights & Consulting, The Japan Sports Apparel Market Size is anticipated to Reach USD 14.11 Billion by 2035, Growing at a CAGR of 5.18% from 2025 to 2035. The sports apparel market size of Japan is expanding as a result of heightened awareness regarding health, improved sport and fitness activity participation, and the trend towards athleisure wear. Additionally, the transition towards eco-friendlier and sustainable materials, as well as the easy access of online shopping, also supports expansion in the market.

Market Overview

The Sports Apparel Market Size in Japan refers to a lively category within the larger retailing environment, which includes specialized clothing intended for physical exercise, sports, and fitness. The clothes offer comfort, functionality, and performance improvement for fitness enthusiasts. Japan's sportswear industry is well-supported by a robust local manufacturing base, leading to high-quality products made specifically for domestic preferences. The industry further enjoys a wide variety of products across different sports and fitness pursuits. The increasing focus on sustainability provides brands with opportunities to innovate using sustainable materials and processes. Also, partnerships with local designers and influencers can maximize brand appeal and market. Primary drivers of market growth are increased health awareness, growing participation in sports and exercise activities, and athleisure trends.  Brands were committed to increasing their digital presence, providing virtual try-ons and tailored recommendations to improve customers' experience. The government of Japan encourages people to exercise through several programs and schemes, indirectly fueling demand for sportswear.

Report Coverage

This research report categorizes the market size for the Japan sports apparel market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan sports apparel market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan sports apparel market.

Driving Factors

Increased awareness of health and cultural development of fitness among consumers drives Japan's sportswear market. Growing popularity for athleisure as regular wear and expanding sporting activities increase demand. Growth in e-commerce makes it simpler to access a vast array of products, while advancements in fabric technology also drive performance and comfort. Government programs that push for active lifestyles also fuel demand for participation in sports, driving further growth in the market and offering opportunities for brands to meet varying consumer demands.

Restraining Factors

The Japan sports apparel market is challenged by high product costs and stiff competition from established brands. Economic uncertainties and shifting consumers' trends toward minimalism and multifunctionality are also constraining growth. Seasonal volatility of demand and supply chain disruptions also hinder the market's growth.

Market Segmentation

The Japan sports apparel market share is classified into product, demography, and distribution channel.

• The tops & t-shirts segment dominated the market share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan sports apparel market is segmented by product into tops & t-shirts, trousers & tights, shorts, and others. Among these, the tops & t-shirts segment dominated the market share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to the considerable spending of consumers on sports tops & t-shirts in Japan. In addition to this, the increasing consumer demand for sports shirts with instant-drying and moisture-wicking properties favors the sales of such products. Additionally, the trend of wearing oversized t-shirts aligns with Japanese fashion identity and sustainable materials.

• The men segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan sports apparel market is segmented by demography into men, women, and kids. Among these, the men segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is attributed to a combination of leggings and shorts is the preferred choice for Japanese men to wear while running. Men's leggings from Nike, Adidas, Uniqlo, and Descente are functional and fashionable and can be used for running purposes.

• The offline segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan sports apparel market is segmented by distribution channel into online and offline. Among these, the offline segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period. Offline shops tend to offer one-on-one service and support to customers. Store specialists can make suggestions, address customer-specific issues, and assist in product choice. This personalized aspect is likely to increase the shopping experience as well as customer loyalty, driving the demand for offline shops in the marketplace.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan sports apparel market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• ITOCHU Corporation
• Mizuno Corporation
• Formative Sports
• Nike Japan
• ASICS Corporation
• Descente Ltd.
• Yonex Co., Ltd.
• DRH Sports
• Adidas Japan
• Long Yong Japan Corporation
• Goldwin Inc.
• Others

Recent Developments:

• In April 2024, ASICS Corporation released Team Japan's official apparel of trousers, jackets, and other sports products for the Paris Olympics and Paralympics in Tokyo, Japan. The products include carbon footprint labels and recycled & lightweight materials.

• In March 2024, ITOCHU Corporation purchased master license rights and sales rights to sell Japanese goods of the Italian sportswear brand Kappa.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan sports apparel market based on the below-mentioned segments:

Japan Sports Apparel Market, By Product

• Tops & T-shirts
• Trousers & Tights
• Shorts
• Others

Japan Sports Apparel Market, By Demography

• Men
• Women
• Kids

Japan Sports Apparel Market, By Distribution Channel

• Online
• Offline