Japan Spa Market Size, Share, and COVID-19 Impact Analysis, By Type (Salon Spa, Hotel and Resort Spa, Medical Spa, Destination Spa, Thermal Spring Spa, and Others), By End User (Men and Women) and Japan Spa Market Insights, Industry Trend, Forecasts to 2035

Japan Spa Market Size Insights Forecasts to 2035

• The Japan Spa Market Size Was Estimated at USD 3,538 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 9.79% from 2025 to 2035
• The Japan Spa Market Size is Expected to Reach USD 9,885 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, the Japan Spa Market Size is anticipated to reach USD 9,885 million by 2035, growing at a CAGR of 9.79% from 2025 to 2035. The spa service market in Japan is driven by various factors including rising disposable income, rising tourism and travel industry, rising awareness about wellness and self-care care and increased focus on sustainable and eco-friendly practices.

Market Overview

A spa is a centre where people go to unwind, rejuvenate, and take care of their physical, emotional, and psychological well-being. Spas provide numerous treatments, from relaxation massage to more upscale treatments, that are attractive to a wide group of consumers interested in enhancing their overall well-being. The market for quality wellness experiences is increasing, with most consumers valuing mental and physical well-being as part of their lifestyle choices. The rise in disposable income plays a vital role in the growth of Japan Spa Market. As disposable incomes increase, the consumer is better able to afford discretionary goods and services such as spa and wellness treatments. The rise in tourism is a major trend in the Japanese spa service market. Spas at tourist destinations have taken advantage of this trend by providing a blend of traditional Japanese and modern wellness treatments to cater to the varied preferences of global tourists. The eco-friendly and sustainable spa concepts provide a significant opportunity to cater to consumers who are prioritising eco-conscious choices.

Report Coverage

This research report categorizes the market for the Japan Spa Market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan Spa Market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan Spa Market.

Driving Factors

The Japan spa market is experiencing rapid growth. One of the notable drivers is the rise in disposable income encourages individuals to spend more on quality and premium spa services. Increased consciousness among the Japanese people about the health and wellness benefits is the most important driver of the spa industry. This awareness is created by both government and private sector initiatives to promote a healthy lifestyle, which creates a positive impact on Japan spa market. The rise in domestic and international tourism further contributes to the market growth.

Restraining Factors

The growth of Japan spa market is hindered by several factors. The malpractices and physical abuse during the spa damage the company’s reputation, which limits the expansion of the market. Additionally, the unprofessional service provided by spa centres may cause skin rash and pigmentation.

Market Segmentation

The Japan Spa Market share is classified into type and end user.

• The salon spa segment accounted for a significant share of the market in 2024 and is expected to grow at a rapid CAGR during the forecast period.

The Japan Spa Market is segmented by type into salon spa, hotel and resort spa, medical spa, destination spa, thermal spring spa, and others. Among these, the salon spa segment accounted for a significant share in 2024 and is expected to grow at a rapid CAGR during the forecast period. This is due to the numerous beauty and wellness services offered by the salon spa and are completed within a few hours.

• The women segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan Spa Market is segmented by end user into men and women. Among these, the women segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to women seeking non-surgical treatments. Younger women, particularly in their 20s and 30s, are increasingly investing in beauty and wellness treatments, embracing procedures that combat aging and refresh the skin.

Competitive Analysis

The report offers the appropriate analysis of the key organizations/companies involved within the Japan Spa Market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Beniya Mukayu
• Fujita Kanko Inc.
• Gora Kadan
• ZABORIN Co. Ltd
• Lapidem Tokyo Spa
• Hoshinoya Kyoto Spa 
• Aman Tokyo Spa
• Peninsula Tokyo Spa
• Other

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan Spa Market based on the below-mentioned segments:

Japan Spa Market, By Type

• Salon Spa
• Hotel and Resort Spa
• Medical Spa, Destination Spa,
• Thermal Spring Spa
• Others

Japan Spa Market, By End User

• Men
• Women