Japan Smart Shoes Market Size, Share, and COVID-19 Impact Analysis, By Type (Athletic Shoes and Non-Athletic Shoes), By Distribution Channel (Online and Offline), and Japan Smart Shoes Market Insights, Industry Trend, Forecasts to 2035

Japan Smart Shoes Market Insights Forecasts to 2035

• The Japan Smart Shoes Market Size Was Estimated at USD 25.23 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 25.98% from 2025 to 2035
• The Japan Smart Shoes Market Size is Expected to Reach USD 320.11 Million by 2035

According to a research report published by Spherical Insights & Consulting, The Japan Smart Shoes Market Size is anticipated to reach USD 320.11 Million by 2035, growing at a CAGR of 25.98% from 2025 to 2035. The Japan smart shoes market is driven by various factors, including technological advancements, rising health consciousness, expansion of e-commerce, growing interest in fitness tracking, and integration of IoT and wearable technology. The increased integration of advanced sensors in smart shoes is the key trend in this market.

Market Overview

Smart shoes are footwear that has advanced technologies such as sensors and Bluetooth. They help users to track data like steps, distance, posture, calories burned, and also provide feedback. The Japanese aging population is more focused on health and wellness, and they are seeking products that help them track physical activity and health metrics, which fuels the market demand. Smart shoes are connected with popular health apps and wearable devices like fitness trackers and smartwatches, which provide an improved user experience. The smart shoes help to prevent injuries by observing the biomechanics of individuals and provide feedback wherever anomalous patterns are identified. The increased integration of advanced sensors in smart shoes is the key trend in this market. The expansion of IoT presents a significant opportunity for market growth.

Report Coverage

This research report categorizes the market for the Japan smart shoes market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan smart shoes market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan smart shoes market.

Driving Factors

The rising preferences for the product that provides personalized feedback and advanced features as smart shoes, with integrated technology, help provide personalized feedback to the user, which raises the demand for smart shoes. The rise in disposable income and changing standard of living encourage people to buy premium, technologically advanced products that enhance users' comfort and convenience, which further expands the market for smart shoes. Increased need for personal wellness, fitness monitoring, and lifestyle monitoring inspires technology-savvy consumers and sportsmen to embrace smart shoes with step counting, posture monitoring, and performance guidance features. Additionally, technological advances such as the integration of AI and machine learning positively contribute to the market expansion.

Restraining Factors

The smart shoes are expensive due to technological advancements, making them unaffordable for price-sensitive consumers. The smart shoes depend on batteries for various features the limited battery life can create inconvenience for users.

Market Segmentation

The Japan smart shoes market share is classified into type and distribution channel.

• The athletic shoes segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.    

The Japan smart shoes market is segmented by type into athletic shoes and non-athletic shoes. Among these, the athletic shoes segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is because they play an important role in injury prevention. Additionally, they provide grip for climbing.

• The offline held the highest market share in 2024 and is expected to grow at a substantial CAGR during the forecast period.   

The Japan smart shoes market is segmented by distribution channel into online and offline. Among these, the offline held the highest market share in 2024 and is expected to grow at a substantial CAGR during the forecast period. This is due to the rising number of footwear retail outlets. Additionally, they allow customers to check the product before purchase.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan smart shoes market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• ASICS Corporation
• Mizuno Corporation
• Nike
• Adidas
• Puma
• Reebok
• Other

Recent Developments

• In May 2025, ASICS launched fourth-gen METASPEED SKY TOKYO, EDGE TOKYO, and ultra-light RAY smart shoes at the Tokyo “Speed Race” event. These three products represent the excellence of speed innovation with key advances in weight reduction and performance improvement.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan smart shoes market based on the below-mentioned segments:

Japan Smart Shoes Market, By Type

• Athletic Shoes
• Non-Athletic Shoes

Japan Smart Shoes Market, By Distribution Channel

• Online
• Offline