Japan Sleep Mask Market Size, Share, and COVID-19 Impact Analysis, By Product (Regular, Contoured, Wrap Around, and Others), By Distribution Channel (Offline and Online), and Japan Sleep Mask Market Insights, Industry Trend, Forecasts to 2035

Japan Sleep Mask Market Insights Forecasts to 2035

• The Japan Sleep Mask Market Size Was Estimated at USD 0.92 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 7.46% from 2025 to 2035
• The Japan Sleep Mask Market Size is Expected to Reach USD 2.03 Million by 2035

According to a research report published by Spherical Insights & Consulting, The Japan Sleep Mask Market Size is anticipated to reach USD 2.03 Million by 2035, growing at a CAGR of 7.46% from 2025 to 2035. The Japanese sleep mask market is driven by various factors, including rising prevalence of sleep-related health problems, increasing awareness about sleep in mental and physical health, changing consumer demand and advancements in product features.

Market Overview

A sleep mask is a soft, thin product designed to exclude light and improve sleeping quality. They are prepared from cotton and silk. They help to reduce light headaches. There are some masks that contain charcoal, which is used to prevent wrinkles and creases on the skin. Several masks provide a cooling effect to reduce puffiness and consist of calming fragrances to relax a person. The sleep mask is widely used by frequent travellers, light sleepers, people with sleep disorders and elderly people. The market of sleep masks has witnessed a paradigm shift in customer preferences due to higher awareness about the value of quality sleep and its overall impact on well-being. The increase in the number of individuals who suffer from sleep disorders, especially in developing regions, is the primary market driver for market growth. The sleep mask is widely used by frequent travellers, light sleepers, people with sleep disorders and elderly people. The rising demand for sustainable and eco-friendly sleep masks is a key trend in this market. The rising trend of self-care presents a significant opportunity for the development of a sleep mask with unique features.

Report Coverage

This research report categorizes the market for the Japan sleep mask market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan sleep mask market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan sleep mask market.

Driving Factors

The people are becoming aware of the importance of sleep in physical and mental well-being is a primary growth factor. The rise in urbanization led to a hectic lifestyle, which further raised the prevalence of sleep disorders like insomnia and sleep apnea, leading to the demand for products that help to provide better sleep quality. Several people work odd hours, which leads to scheduling disruption and changes in time zones, which further boost the market for sleep masks. Additionally, the technological advancements, such as the incorporation of Bluetooth, sound assistance, smart sensors and fragrance-infused cushions into sleep masks, are driving the market in Japan.

Restraining Factors

The people are looking for customized products, which can be difficult for manufacturers to fulfil different requirements in material, size and other features. Additionally, competition from other sleep apps, sound machines and herbal supplements limits the market expansion.

Market Segmentation

The Japan sleep mask market share is classified into product and distribution channel.

• The regular segment held the dominant share in 2024 and is expected to grow at a significant CAGR during the forecast period.  

The Japan sleep mask market is segmented by product into regular, contoured, wrap-around, and others. Among these, the regular segment held the dominant share in 2024 and is expected to grow at a significant CAGR during the forecast period. This segmental growth is attributed to its ease of use, convenience and wide range of products. Additionally, they are easily available in various distribution channels.

• The offline segment held the largest share in 2024 and is expected to grow at a substantial CAGR during the forecast period.   

The Japan sleep mask market is segmented by distribution channel into offline and online. Among these, the offline segment held the largest share in 2024 and is expected to grow at a substantial CAGR during the forecast period. This is due to it allowing customers to check product quality, material quality and texture of material. Additionally, they allow wide range of products.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan sleep mask market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• 5PrettyCare
• Bedtime Bliss
• Steam Eye Masks
• Clayco
• Other

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan sleep mask market based on the below-mentioned segments:

Japan Sleep Mask Market, By Product

• Regular
• Contoured
• Wrap Around
• Others

Japan Sleep Mask Market, By Distribution Channel

• Offline
• Online