Japan SAVE Tourism Market Size, Share, and COVID-19 Impact Analysis, By Type (Scientific, Academic, Volunteer, and Educational), By Age Group (18-34 years, 35-54 years, 55-64 years, and 65+ years), and Japan SAVE Tourism Market Insights, Industry Trend, Forecasts to 2035

Japan SAVE Tourism Market Insights Forecasts to 2035

• The Japan SAVE tourism Market Size Was Estimated at USD 2,395.16 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 5.44% from 2025 to 2035
• The Japan SAVE Tourism Market Size is Expected to Reach USD 4,288.13 Million by 2035

According to a research report published by Spherical Insights and Consulting, The Japan SAVE Tourism Market Size is anticipated to reach USD 4,288.13 million by 2035, growing at a CAGR of 5.44% from 2025 to 2035.  The Japan SAVE (scientific, academic, volunteer, and educational) tourism market is driven by rising demand for experiential and knowledge-based travel, government initiatives promoting educational and volunteer tourism, and increasing interest in sustainable and eco-tourism practices.

Market Overview

The Japan SAVE tourism market refers to tourism focused on scientific, academic, volunteer, and educational (SAVE) experiences. This sector caters to travelers seeking knowledge-based, purpose-driven experiences, such as research expeditions, cultural immersion, environmental conservation, and educational programs. Promoting SAVE travel in Japan is greatly aided by government programs and advantageous laws. To strengthen the nation's tourist industry and develop intercultural understanding, the Japanese government aggressively supports volunteer and educational travel. In line with the objectives of SAVE tourism, programs such as the Tourism Nation Promotion Basic Plan, for instance, seek to improve inbound travel by encouraging eco-friendly travel methods and aiding local communities. Market expansion is greatly aided by initiatives like study abroad programs, cultural exchange gatherings, and academic collaborations with foreign universities. Additionally, a lot of foreign tourists are drawn to government-sponsored volunteer tourism programs that emphasize environmental preservation, community development, and disaster relief.

Report Coverage

This research report categorizes the market for the Japan SAVE tourism market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan SAVE tourism market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan SAVE tourism market.

Driving Factors

The growing desire for experiential travel as travelers look for meaningful and knowledge-based encounters is fueling the SAVE (Scientific, Academic, Volunteer, and Educational) tourism business in Japan. The market is growing as a result of growing interest in scientific research, cultural immersion, and educational travel. Market expansion is also supported by government programs that encourage volunteer and educational travel as well as collaborations with educational institutions. The demand for SAVE tourism is further accelerated by the expanding trend of eco-tourism and sustainable travel among tourists who care about the environment. Artificial intelligence (AI) and virtual reality (VR) are two examples of technological innovations that improve visitor experiences and draw more tourists. Furthermore, there are a lot of options for volunteer and academic travel in Japan because of its varied ecosystems, historical sites, and rich cultural legacy.

Restraining Factors

The high cost of travel and restricted accessibility for foreign visitors are two major obstacles impeding the expansion of the SAVE (scientific, academic, volunteer, and educational) tourism industry in Japan. Because of its notoriously expensive cost of living, which includes lodging, transportation, and daily expenses, Japan is less accessible to tourists on a tight budget, particularly volunteers and students.

Market Segmentation

The Japan SAVE tourism market share is classified into type and age group.

• The scientific segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan SAVE tourism market is segmented by type into scientific, academic, volunteer, and educational. Among these, the scientific segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Researchers, professionals, and students looking for knowledge-based experiences are the main draw of the scientific tourism market, which includes science exhibitions, innovation centers, and research tours. The demand for scientific tourism is greatly influenced by Japan's cutting-edge research institutes and technological innovation hubs.

• The 18-34 years segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan SAVE tourism market is segmented by age group into 18-34 years, 35-54 years, 55-64 years, and 65+ years. Among these, the 18-34 years segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. University students, early-career researchers, and young professionals taking part in study abroad programs, academic tours, and volunteer work are the main drivers of the market's dominance in the 18–34 age range.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan SAVE tourism market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Bookdifferent
• Earthwatch Institute
• GVI (Global Vision International)
• Projects Abroad
• Operation Wallacea Ltd.
• Responsible Vacation
• The Travel Foundation
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan SAVE Tourism Market based on the below-mentioned segments:

Japan SAVE Tourism Market, By Type

• Scientific
• Academic
• Volunteer
• Education

Japan SAVE Tourism Market, By Age Group

• 18-34 Years
• 35-54 Years
• 55-64 Years
• 65+ Years