Japan Rice Water Haircare Products Market Size, Share, and COVID-19 Impact Analysis, By Product (Shampoo, Conditioner, Hair Masks, Serums, Hair Oil, and Others), By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Specialty Stores, Online, and Others), and Japan Rice Water Haircare Products Market Insights, Industry Trend, Forecasts to 2035

Japan Rice Water Haircare Products Market Insights Forecasts to 2035

• The Japan Rice Water Haircare Products Market Size Was Estimated at USD 68.2 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 7.06% from 2025 to 2035
• The Japan Rice Water Haircare Products Market Size is Expected to Reach USD 144.5 Million by 2035

According to a research report published by Spherical Insights & Consulting, The Japan Rice Water Haircare Products Market Size is anticipated to reach USD 144.5 Million by 2035, growing at a CAGR of7.06% from 2025 to 2035. The Japanese rice water haircare products market is driven by various factors, including rising demand for natural and organic products, rising awareness about hair health, the influence of social media, growing hair damage concerns, and increased awareness about rice water's benefits.

Market Overview

The rice water-based hair products are the products prepared from the integration of rice water. The Japanese rice water hair care products are the part of the hair care industry that focuses on the production, distribution, and sale of rice water-based hair products. These hair care products include shampoo, conditioner, hair masks, serum, and hair oil. These hair care products are a rich source of amino acids, vitamins B and E, and antioxidants. They promote hair growth, strong, shinier and healthier hair, reduce breakage and improve scalp conditions. The people are becoming more educated about the ingredients that are used in the hair care products, which fuels the growth for this market. The growing urban lifestyle leads to stress, pollution, frequent hair coloring and heat styling, which damage the hair which creating the demand for hair care solutions like rice water formulations. The rising preferences towards natural and clean label ingredients are a key trend in this market. The growing popularity of personalized products presents a significant opportunity for the development of personalized rice water hair care products based on the type of hair, lifestyle pattern.

Report Coverage

This research report categorizes the market for the Japan rice water haircare products market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan rice water haircare products market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan rice water haircare products market.

Driving Factors

The people are becoming more aware the hair health is one of the primary driving factors. The rice water can improve hair health, improve shine and increase growth, which makes it a popular ingredient in hair care products. The people are becoming more educated about the health benefits associated with rice water, which further drives the market growth. People are seeking hair care products that are free from chemicals, which further raises the demand for rice water-based hair care products. The social media tutorials and the trend of DIY propel the expansion of the market.

Restraining Factors

The rice water extracts have a short shelf life, which creates a challenge in product formulation, packaging, and storage. The rice water-based hair care products are expensive as compared to traditional hair care products; hence, they are less accessible to price-sensitive consumers.

Market Segmentation

The Japan rice water haircare products market share is classified into product and distribution channel.    

• The shampoo segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.   

The Japan rice water haircare products market is segmented by product into shampoo, conditioner, hair masks, serums, hair oil, and others. Among these, the shampoo segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to rising preferences for natural and organic ingredients in personal care products. Additionally, awareness of and the importance of hair health is responsible for driving the market

• The hypermarkets & supermarkets segment held the highest share in 2024 and is expected to grow at a substantial CAGR during the forecast period.   

The Japan rice water haircare products market is segmented by distribution channel into hypermarkets & supermarkets, convenience stores, speciality stores, online, and others. Among these, the hypermarkets & supermarkets segment held the highest share in 2024 and is expected to grow at a substantial CAGR during the forecast period. This segmental growth is attributed to its convenience and the availability of a wide range of products. Additionally, they allow customers to buy other groceries along with rice, water hair care products under one roof.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan rice water haircare products market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• NatureLab Tokyo
• Shu Uemura
• Komenuka Bijin
• Mykirei by Kao
• Botanist
• Kracie
• Other

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan rice water haircare products market based on the below-mentioned segments:

Japan Rice Water Haircare Products Market, By Product

• Shampoo
• Conditioner
• Hair Masks
• Serums
• Hair Oil
• Others

Japan Rice Water Haircare Products Market, By Distribution Channel  

• Hypermarkets & Supermarkets
• Convenience Stores
• Specialty Stores
• Online
• Others