Japan Rice-based Skincare Products Market Size, Share, and COVID-19 Impact Analysis, By Gender (Male and Female), By Product (Cream & Moisturizers, Cleansers & Toners, Serum, Face Packs/Masks, and Others), and Japan Rice-based Skincare Products Market Insights, Industry Trend, Forecasts to 2035

Japan Rice-based Skincare Products Market Insights Forecasts to 2035

• The Japan Rice-based Skincare Products Market Size is Expected to Grow at a CAGR of around 6.2% from 2025 to 2035
• The Japan Rice-based Skincare Products Market Size is Expected to Hold a Significant Share by 2035 

According to a research report published by Spherical Insights & Consulting, The Japan Rice-based Skincare Products Market Size is anticipated to hold a significant share by 2035, growing at a CAGR of 6.2% from 2025 to 2035. The Japanese rice-based skincare products market is driven by several factors, including rising preferences for natural and organic ingredients, a rise in the beauty industry, strong influence of J beauty and K beauty traditions, and a rise in social media.

Market Overview

The rice-based skincare products include cosmetics and personal care formulations, which are prepared by using rice and derivatives. The Japanese rice-based skincare products market includes production, distribution, and sale of the skincare products which are made from rice and its derivatives like rice bran oil, or sake. The rice-based skin care products include cream & moisturizers, cleansers & toners, serum, face packs/masks. Rice bran oil, rice water and rice extracts are recognized for their antiaging, anti-inflammatory and skin brightening properties, which makes them favorable ingredients in skincare products. People are becoming more aware of the skin benefits associated with rice are the main driving factor for this market. The rice contains ingredients like ferulic acid and gamma oryzanol, which have proven to reduce signs of aging which making rice-based products popular among elderly consumers looking for natural and antiaging solutions. The rising demand for natural and organic ingredients in skincare is a key trend in this market. The trend of personalized skincare products presents an opportunity for personalized rice-based skin care products based on an individual's skin type, sensitivity, and lifestyle.

Report Coverage

This research report categorizes the market for the Japan rice-based skincare products market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan rice-based skincare products market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan rice-based skincare products market.

Driving Factors

The expansion of the cosmetic industry is one of the main driving factors for this market. The rice derivatives are enriched with antioxidants, vitamins, and soothing properties, making them a popular choice in skincare formulations. Japan has a highly aging population; hence, people are seeking skincare products that reduce the visible signs of aging, and rice-based skin care products perfectly fit this demand. People are becoming aware that personal grooming and skin health are further driving the market growth. Additionally, the advancement in the extraction and formulation process and social media influence play a crucial role in the expansion of the market.

Restraining Factors

One of the main restraints is that the high cost of production associated with the extraction and processing of ingredients makes the final product expensive, which is unaffordable for price-sensitive consumers. The skin care market is highly competitive, and numerous brands are available in the market, which creates a threat to the new entrant.

Market Segmentation

The Japan rice-based skincare products market share is classified into gender and product.

• The female segment held the dominant share in 2024 and is expected to grow at a significant CAGR during the forecast period.   

The Japan rice-based skincare products market is segmented by gender into male and female. Among these, the female segment held the dominant share in 2024 and is expected to grow at a significant CAGR during the forecast period.  This is due to rising demand for rice-based skin care products among women due to their effective benefits like brightening, moisturizing and antiaging properties. The rising demand for natural and organic products fuels the segmental growth.

• The cream & moisturizers segment held the highest share in 2024 and is expected to grow at a substantial CAGR during the forecast period.   

The Japan rice-based skincare products market is segmented by product into cream & moisturizers, cleansers & toners, serum, face packs/masks, and others. Among these, the cream & moisturizers segment held the highest share in 2024 and is expected to grow at a substantial CAGR during the forecast period. This segmental growth is attributed to its ability to deeply hydrate the skin and strengthen its natural barrier. Additionally, they are necessary to maintain skin health.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan rice-based skincare products market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Shiseido
• Tatcha
• Mandom Corporation
• L'Oreal S.A.
• Procter & Gamble Company
• Ishizawa Lab
• Other

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan rice-based skincare products market based on the below-mentioned segments:

Japan Rice-based Skincare Products Market, By Gender

• Male
• Female

Japan Rice-based Skincare Products Market, By Product

• Cream & Moisturizers
• Cleansers & Toners
• Serum
• Face Packs/Masks
• Others