Japan Probiotics Market Size, Share, and COVID-19 Impact Analysis, By Type (Functional Food and Beverage, Dietary Supplements, Animal Feed), By Distribution Channel (Supermarkets/Hypermarkets, Pharmacies/Health Stores, Convenience Stores, Others), and Japan Probiotics Market Insights, Industry Trend, Forecasts to 2032

Industry: Food & Beverages


The Japan Probiotics Market Size is projected to grow at 8.9% CAGR over the forecast period. The Japan probiotics market is witnessing steady growth driven by increasing consumer awareness, a focus on health and wellness, and a supportive regulatory environment. With a wide range of probiotic products available and ongoing research and development, the market is expected to continue its upward trajectory in the coming years.   

Japan Probiotics Market

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Market Overview

The Japan probiotics market has witnessed significant growth and holds a prominent position in the global probiotics industry. Probiotics are live bacteria or yeasts that provide numerous health benefits when consumed in adequate amounts. In recent years, there has been a growing awareness among Japanese consumers about the positive impact of probiotics on gut health and overall well-being, which has driven the demand for probiotic products in the country. One of the key factors driving the growth of the Japan probiotics market is the increasing health-consciousness among the population. Consumers are actively seeking products that promote digestive health, boost immunity, and improve overall wellness. Additionally, the aging population in Japan has contributed to the demand for probiotics, as they are known to address age-related health concerns.


The market offers a wide range of probiotic products, including dietary supplements, functional foods and beverages, and infant formula. Probiotic yogurts and drinks are particularly popular among Japanese consumers. Major food and beverage companies have introduced probiotic variants of their products to cater to this growing demand.


Report Coverage

This research report categorizes the market for Japan probiotics market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japanese probiotics market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japanese probiotics market.


Japan Probiotics Market Report Coverage

Report CoverageDetails
Base Year:2022
Market Size in 2022:USD xx.xx Billion
Forecast Period:2022-2032
Forecast Period CAGR 2022-2032 :8.9%
2032 Value Projection:USD xx.xx Billion
Historical Data for:2018-2021
No. of Pages:200
Tables, Charts & Figures:130
Segments covered:By Type, By Distribution Channel, and COVID-19 Impact Analysis
Companies covered:: Yakult Honsha Co. Ltd, Moringa Milk, Groupe Danone, Nissin Food Products Co., Ltd., Meiji Co., BioGaia, Nestle SA, General Mills, Glac Biotech, Asahi Holdings, Others
Pitfalls & Challenges:COVID-19 Empact, Challenge, Future, Growth, & Analysis

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Driving Factors

Japanese consumers are becoming more health-conscious, leading to a growing demand for products that promote well-being. Probiotics are widely recognized for their potential benefits to gut health, digestion, and immunity. As people seek natural ways to improve their health, the demand for probiotics in Japan has surged.


The Japan probiotics market offers a wide range of products, including dietary supplements, functional foods, beverages, and infant formula. This diversity caters to the varying preferences and needs of consumers. Major food and beverage companies have introduced probiotic variants of their popular products, expanding the market further.


Advances in research and technology have enabled the development of innovative probiotic products in Japan. Companies are continuously investing in research and development to enhance the efficacy and stability of probiotic strains. Novel delivery systems, such as microencapsulation, have improved the viability of probiotics and expanded their applications in various product forms.


Restraining Factors

Japan has a rich culinary heritage with a variety of traditional fermented foods like miso, natto, and pickles that naturally contain probiotic microorganisms. These traditional foods have been consumed for centuries and are deeply ingrained in Japanese culture. While they offer probiotic benefits, they pose competition to commercial probiotic products, as consumers may prefer the familiarity and cultural significance of traditional options.


The Japan probiotics market is highly competitive, and many companies offer similar probiotic products. This lack of product differentiation can make it challenging for brands to stand out in the market and capture the attention of consumers. Companies need to invest in innovation, unique formulations, and effective marketing strategies to differentiate themselves and gain a competitive edge.


Market Segment 

The Japan Probiotics Market share is segmented into type and distribution channel.

  • The food and beverage segment is expected to hold the largest share of the Japan probiotics market during the forecast period.

Based on the type, the Japan probiotics market is segmented into functional food and beverage, dietary supplements, and animal feed. Among these, the food and beverage segment is estimated to hold the largest share of the Japan probiotics market over the forecast period. Probiotic yogurts, drinks, and other functional foods have gained widespread acceptance among Japanese consumers due to their convenience, availability, and association with promoting digestive health. The familiarity and cultural significance of fermented foods in Japan have also contributed to the dominance of the food and beverage segment. 


  • The supermarkets/hypermarkets segment is expected to hold the largest share of the Japan probiotics market during the forecast period.

On the basis of distribution channel, the Japan probiotics market is classified into supermarkets/hypermarkets, pharmacies/health stores, convenience stores, and others. Among these segments, the supermarkets/hypermarkets segment is expected to hold the largest share of the Japan probiotics market during the forecast period. Their wide product range, extensive distribution networks, and consumer convenience make them the primary destination for probiotic purchases. These retail outlets offer a wide variety of probiotic food and beverage options, including yogurts, drinks, and functional foods. Supermarkets provide a one-stop shopping experience, allowing consumers to browse through different brands and compare products.     


Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan probiotics market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.


List of Key Companies

  • Yakult Honsha Co. Ltd
  • Moringa Milk
  • Groupe Danone
  • Nissin Food Products Co., Ltd.
  • Meiji Co.
  • BioGaia
  • Nestle SA
  • General Mills
  • Glac Biotech
  • Asahi Holdings
  • Others


Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities 
  • Consulting and Research Firm
  • Venture capitalists
  • Value-Added Resellers (VARs)


Recent Developments

  • On June 2021, TCI Japan'sScience of Probiotics disclosed the development of a new patented process that uses high-efficiency fermentation technology to infuse 100 billion live probiotics into each tiny glass bottle of drink, roughly equal to the total probiotic count in ten bottles of common lactic acid bacteria drinks. Furthermore, using cutting-edge technology, high counts of live bacteria can be maintained in the drinks.


Market Segment

This study forecasts revenue at, regional, and country levels from 2019 to 2030. Spherical Insights has segmented the Japan Probiotics Market based on the below-mentioned segments:


Japan Probiotics Market, By Type

  • Functional Food and Beverage
  • Dietary Supplements
  • Animal Feed


Japan Probiotics Market, By Distribution Channel

  • Supermarkets/Hypermarkets
  • Pharmacies/Health Stores
  • Convenience Stores
  • Others

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