Japan Potato Protein Market Size, Share, and COVID-19 Impact Analysis, By Type (Potato Protein Concentrate, Potato Protein Isolate), By End User (Food & Beverage, Meat Analogue), and Japan Potato Protein Market Insights, Industry Trend, Forecasts to 2035

Japan Potato Protein Market Insights Forecasts to 2035

• The Japan Potato Protein Market Size Was Estimated at USD 10.93 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 4.04% from 2025 to 2035
• The Japan Potato Protein Market Size is Expected to Reach USD 16.89 Million by 2035

According to a research report published by Spherical Insights & Consulting, the Japan Potato Protein Market Size is anticipated to reach USD 16.89 Million by 2035, growing at a CAGR of 4.04% from 2025 to 2035. The market is driven by rising demand for plant-based proteins due to increasing health consciousness and growing adoption of vegetarian and vegan diets in Japan.

Market Overview

The Japan potato protein market focuses on plant-based protein extracted from potatoes, used in food, beverages, and animal feed. The market for potato protein is also significantly influenced by Japanese consumers' growing emphasis on health and well-being. The importance of changing to healthy eating habits is increasing as worries about diseases linked to a lifestyle are expanding. For example, the National Health and Nutrition Survey conducted by the Ministry of Health, Labour and Welfare found that a sizable percentage of Japanese adults are actively working to increase their consumption of plant-based protein. Health-conscious consumers seeking clean-label products are drawn to potato protein because it is gluten-free and low in allergens. Food makers are using potato protein in products that aim to achieve certain health objectives, such as muscle rehabilitation and weight control. Sales of a well-known Japanese food company's potato protein-fortified products, which are targeted at the health and wellness sector, have increased significantly in the past year.

Report Coverage

This research report categorizes the market for the Japan potato protein market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan potato protein market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan potato protein market.

Driving Factors

The growing need for plant-based protein sources is propelling the market for potato protein in Japan. Vegetarian and vegan diets are becoming more popular in Japan as a result of consumers' growing environmental and health consciousness. A versatile, premium plant-based protein ingredient that can be found in a wide range of food and beverage items, potato protein is becoming more and more well-liked. In Japan, for example, the number of people who identify as vegetarian or vegan has more than doubled in the last five years, according to a survey by the Japan Vegetarian Society. For people looking for well-balanced plant-based diets, the nutritional profile of potato protein, rich in essential amino acids and easily digested, makes it a desirable choice.

Restraining Factors

High production costs and low consumer awareness provide obstacles despite expansion. Other plant-based proteins like soy and pea protein compete with them, which hinders market growth. Regulations pertaining to food safety and labeling also delay the introduction of new products. Consumer adoption may also be impacted by taste and texture restrictions in comparison to conventional protein sources.

Market Segmentation

The Japan potato protein market share is classified into type and end user.

• The potato protein concentrate segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan Potato protein market is segmented by type into potato protein concentrate, potato protein isolate. Among these, the potato protein concentrate segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Potato Protein Concentrate is widely used in animal feed and a variety of food products, including processed foods and baked goods, due to its moderate protein level. Its appeal comes from providing producers looking for a cost-effective way to strike a balance between price and functionality.

• The food & beverage segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan Potato protein market is segmented by end user into food & beverage, meat analogue. Among these, the food & beverage segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Numerous large food firms are introducing new plant-based meat products that use potato protein, demonstrating the widespread use of potato protein in meat substitutes.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan potato protein market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Siddharth Starch
• AKV Langholt
• Emsland Group
• Avebe
• Roquette Frères
• Finnamyl
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan Potato protein Market based on the following segments:

Japan Potato protein Market, By Type

• Potato Protein Concentrate
• Potato Protein Isolate

Japan Potato protein Market, By End User

• Food & Beverage
• Meat Analogue