Japan PoP Display Market Size, Share, and COVID-19 Impact Analysis, By Type (Floor Displays, Countertop Displays, Pallet Displays, Sidekick Displays, and Others), By Application (Food & Beverage, Pharmaceuticals, Cosmetics & Personal Care, Electronics, and Others), and Japan PoP Display Market Insights, Industry Trend, Forecasts to 2035

Japan PoP Display Market Insights Forecasts to 2035

• The Japan PoP Display Market Size Was Estimated at USD 1,464.71 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 9.50% from 2025 to 2035
• The Japan PoP Display Market Size is Expected to Reach USD 3,975.25 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, the Japan PoP Display Market Size is Anticipated to Reach USD 3,975.25 Million by 2035, Growing at a CAGR of 9.50% from 2025 to 2035. This market is driven by increasing openness toward PoP display, growing e-commerce penetration, and rising awareness around sexual health and hygiene.

Market Overview

The Japan point-of-purchase (PoP) display market refers to the industry that produces in-store promotional displays used to attract consumer attention and influence buying decisions at the point of sale. These displays are commonly found in retail environments and are designed to showcase products in a visually appealing and strategic way. The incorporation of digital features into conventional displays and improvements in printing technology are the main factors driving the PoP display market in Japan. Trends like sustainability, which involves using eco-friendly materials, and interactive displays, which use digital screens and augmented reality to engage customers, are also driving the industry. Retailers are using these technologies to increase brand awareness and produce unique shopping experiences.

Report Coverage

This research report categorizes the market for the Japan PoP display market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan PoP display market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan PoP display market.

Driving Factors

New developments in printing and display technologies are largely propelling the expansion of the Japan PoP Display Market, per recent industry surveys. The creation of more aesthetically pleasing and intricate point-of-purchase displays has been made possible by advancements in digital printing, 3D printing, and high-resolution graphics, according to major retailers. The use of intricate and personalized designs by shops in a variety of industries has significantly increased, according to government data. Leading IT companies also observe that POP displays are increasingly incorporating augmented reality (AR) and virtual reality (VR) technologies, which are revolutionizing how customers interact with products. Interactive displays that combine digital panels, sensors, and touch capabilities are improving customer engagement and offering a more engaging shopping experience, according to reports from retail associations.

Restraining Factors

The market faces several restraints. High production and installation costs—especially for advanced or digital displays—can deter small retailers. Limited floor space in urban Japanese stores restricts the use of larger display types. Additionally, environmental concerns are pushing for sustainable materials, which may increase costs. Rapid changes in consumer behavior and short product life cycles also require frequent redesigns, adding to operational complexity.

Market Segmentation

The Japan PoP display market share is classified into type and application.

• The floor displays segment accounted for the largest revenue in 2024 and is expected to grow at a significant CAGR during the forecast period.                                                                                                                      

The Japan PoP display market is segmented by type into floor displays, countertop displays, pallet displays, sidekick displays, and others. Among these, the floor displays segment accounted for the largest revenue in 2024 and is expected to grow at a significant CAGR during the forecast period. These are freestanding units placed in high-traffic areas of stores and are favored for their large surface area, high visibility, and flexibility in design.

• The food & beverage segment accounted for the largest revenue in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan PoP display market is segmented by application into food & beverage, pharmaceuticals, cosmetics & personal care, electronics, and others. Among these, the food & beverage segment accounted for the largest revenue in 2024 and is expected to grow at a significant CAGR during the forecast period. In Japan, e-commerce is the main way that products related to PoP display are distributed. Customers, particularly younger and urban demographics, have been compelled to purchase such sensitive things online due to discreet delivery.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan PoP display market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Toppan Printing Co., Ltd.
• Dai Nippon Printing Co., Ltd. (DNP)
• Mitsubishi Paper Mills Limited
• Seiko Epson Corporation
• Nippon Paper Industries Co., Ltd.
• Sumitomo Chemical Co., Ltd.
• Japan Display Inc.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan PoP Display Market based on the below-mentioned segments:

Japan PoP Display Market, By Type

• Floor Displays
• Countertop Displays
• Pallet Displays
• Sidekick Displays
• Others

Japan PoP Display Market, By Application

• Food & Beverage
• Pharmaceuticals
• Cosmetics & Personal Care
• Electronics
• Others