Japan Plus Size Clothing Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Casual Wear, Formal Wear, Sportswear, Nightwear, and Innerwear), By Gender (Women, Men, and Children), and Japan Plus Size Clothing Market Insights, Industry Trend, Forecasts to 2035

Japan Plus Size Clothing Market Insights Forecasts to 2035

• The Japan Plus Size Clothing Market Size was Estimated at USD 21,638.16 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 5.25% from 2025 to 2035
• The Japan Plus Size Clothing Market Size is Expected to Reach USD 37,979.96 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, the Japan Plus Size Clothing Market Size is Anticipated to Reach USD 37,979.96 Million by 2035, Growing at a CAGR of 5.25% from 2025 to 2035.  Japan's women's apparel market is driven by rising disposable income, increasing demand for high-quality and stylish clothing, and a growing preference for sustainable fashion.

Market Overview

The Japan plus-size clothing market refers to the segment of the fashion industry that caters to individuals who wear larger-sized apparel.  In Japan, as body diversity gains acceptance, consumers are becoming more conscious of the fashion options available to plus-size clothing buyers. More plus-size models, celebrities, and influencers are being portrayed in the media, which contributes to a good view of larger body types and this rising demand. For example, there are now more plus-size modeling agencies in Japan, which give varied models a chance to promote plus-size apparel and help create a more inclusive fashion scene. Because of this change in consumer behavior, retailers and fashion manufacturers are actively creating and promoting plus-size apparel lines to cater to these new demands.

Report Coverage

This research report categorizes the market for the Japan plus size clothing market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan plus size clothing market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan plus size clothing market.

Driving Factors

The growing global movement towards inclusivity and body positivity is one of the key factors behind the growth of the plus-size clothing market in Japan. Consumers are rejecting conventional beauty standards that once restricted the depiction of plus-size people in fashion and are instead embracing a wider range of body shapes. The Japanese fashion industry is changing as a result of this societal shift, with a stronger focus now being placed on creating fashionable apparel that fits all body shapes. Japanese comedians like Naomi Watanabe, for example, have emerged as key players in the body positivity movement, using their platforms to question conventional notions of beauty and support inclusion in fashion. Customers now have the power to demand clothing options that celebrate their bodies rather than hide them due to the increased support for these initiatives.

Restraining Factors

The lack of physical retail alternatives that serve the plus-size consumer sector is one of the main issues facing the plus-size clothing market in Japan. Although the market for plus-size apparel is expanding, many Japanese physical retailers still do not carry a wide enough selection of sizes and designs to accommodate larger body shapes.

Market Segmentation

The Japan plus size clothing market share is classified into product type and gender.

• The sportswear segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan plus size clothing market is segmented by product type into casual wear, formal wear, sportswear, nightwear, and innerwear. Among these, the sportswear segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. The growing popularity of active lifestyles among plus-size people is also driving up demand for sportswear.

• The women segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan plus size clothing market is segmented by application into women, men, and children. Among these, the women segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to the increasing demand for plus-size apparel that is both comfortable and stylish, women's clothing is the most diverse category, offering a vast array of styles and designs.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan plus size clothing market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Forever21 Inc.
• MANGO
• H&M Hennes & Mauritz AB
• Hanesbrands Inc.
• FTF IP Company
• Adidas AG
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan plus size clothing market based on the below-mentioned segments:

Japan Plus Size Clothing Market, By Product Type 

• Casual Wear
• Formal Wear
• Sportswear
• Nightwear
• Innerwear

Japan Plus Size Clothing Market, By Gender

• Women
• Men
• Children