Japan Pet Supplements Market Size, Share, and COVID-19 Impact Analysis, By Type (Over-the-counter (OTC) and Prescription), By Pet Type (Dogs, Cats, and Others), and Japan Pet Supplements Market Insights, Industry Trend, Forecasts to 2035

Japan Pet Supplements Market Insights Forecasts to 2035

• The Japan Pet Supplements Market Size Was Estimated at USD 80.5 million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 5.53% from 2025 to 2035
• The Japan Pet Supplements Market Size is Expected to Reach USD 145.5 million by 2035

According to a research report published by Spherical Insights & Consulting, The Japan Pet Supplements Market Size is anticipated to reach USD 145.5 Million by 2035, growing at a CAGR of 5.53% from 2025 to 2035. The Japan pet supplements market is driven by various factors, including a rise in pet humanization, a rise in disposable income, advancements in veterinary sciences, rising awareness about pet health, and an increased rate of pet ownership.

Market Overview

Pet supplements are formulated products aimed at improving the health and wellness of pets, especially cats and dogs, by supplying extra nutrients or active components that are usually not present in their regular diet. These supplements are available in different forms, such as powders, liquids, capsules, and chewable tablets. The ingredients found in pet supplements consist of vitamins, minerals, fatty acids, antioxidants, and probiotics. They are frequently used to improve joint health, digestion, skin and coat condition, immune function, and behavioural wellness. In the Japanese market, a major factor contributing to growth is the increasing educational efforts implemented by pet wellness organizations, supplement producers, and veterinarians. The growing pet ownership raises the demand for pet supplements. Japanese pet owners treat their pets as family members, which further boosts the demand for pet health supplements. The rising demand for natural and organic ingredients is are key trend in this market. The development of customized supplements based on pet breeds or conditions presents a key opportunity for growth.

Report Coverage

This research report categorizes the market for the Japan pet supplements market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan pet supplements market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan pet supplements market.

Driving Factors

The demand for dietary supplements has risen as a growing number of pet owners, especially during and following the pandemic, is the main key driver for this market. The increased awareness about pet health and the rise in disposable income boosted the demand for premium and high-quality pet supplements, which help to enhance pets’ quality of life. The rise in incidence of pet health issues like obesity, diabetes, and joint problems drives the demand for preventative care. Moreover, continuous advancements in the design and effectiveness of pet supplements, such as the development of products like gummies, chewable forms, and time-release capsules, serve as another key driving factor.

Restraining Factors

The premium and high-quality pet supplements are expensive and unaffordable for price-sensitive pet owners. The development of products and their introduction to the market could be hindered by stringent regulations concerning the safety, effectiveness, and labelling of pet supplements.

Market Segmentation

The Japan pet supplements market share is classified into type and pet type.

• The over-the-counter (OTC) segment held the dominant share in 2024 and is expected to grow at a significant CAGR during the forecast period.  

The Japan pet supplements market is segmented by type into over-the-counter (OTC) and prescription. Among these, the over-the-counter (OTC) segment held the dominant share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to these supplements are easily accessible at a fairly reasonable cost. Moreover, there is a diverse selection of pet supplements accessible through multiple distribution avenues, such as online stores, grocery chains, and pet specialty shops.  

• The dogs segment held the highest share in 2024 and is expected to grow at a substantial CAGR during the forecast period.     

The Japan pet supplements market is segmented by pet type into dogs, cats, and others. Among these, the dogs segment held the highest share in 2024 and is expected to grow at a substantial CAGR during the forecast period. This is due to dogs being are most popular pet. Additionally, dogs are considered close family members, which led to higher emotional and financial investment.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan pet supplements market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Mars, Incorporated
• Zesty Paws
• Marukan and Sunrise
• DoggyMan H.A. Co., Ltd.
• Maruha Nichiro Corporation
• Others 

Recent Developments

• In August 2024, Daewoong Pet takes a full step into the Japanese pet market by participating in COSME TOKYO 2024, Japan’s largest international beauty exhibition.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan pet supplements market based on the below-mentioned segments:

Japan Pet Supplements Market, By Type

• Over-the-counter (OTC)
• Prescription

Japan Pet Supplements Market, By Pet Type

• Dogs
• Cats
• Others