Japan Pet Dental Health Market Size, Share, and COVID-19 Impact Analysis, By Animal Type (Dogs, Cats, and Others), By Type (Products and Services), and Japan Pet Dental Health Market Insights, Industry Trend, Forecasts to 2035

Japan Pet Dental Health Market Insights Forecasts to 2035

• The Japan Pet Dental Health Market Size Was Estimated at USD 358.8 million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 8.96 % from 2025 to 2035
• The Japan Pet Dental Health Market Size is Expected to Reach USD 922.1 million by 2035

According to a research report published by Spherical Insights & Consulting, the pet dental health market is anticipated to reach USD 922.1 million by 2035, growing at a CAGR of 8.96 % from 2025 to 2035. The pet dental health market in Japan is driven by various factors, including increased pet ownership, growing awareness and importance of pet oral hygiene, demand for premium pet products, and humanization of pets.

Market Overview

Japan's pet dental health market focuses on the production of various products and services that help to maintain the oral hygiene of pets in Japan. The dental products include toothbrushes, toothpaste, dental chews, and professional dental services. The growing incidence of gum diseases in pet animals, especially after the age of three, raises awareness regarding pet oral health and the popularity of the products, resulting in improved oral healthcare, which is driving the market for pet dental health. The rising incidences of bad breath, broken or lost teeth, discoloured teeth, pain, and bleeding of teeth increase the demand for pet dental health products. Pet owners are becoming aware of the oral hygiene of pets for the overall well-being of their pets, which raises the demand for pet dental health. The pet dental health products are widely used in various industries such as pet food and health supplements, and veterinary services. The development of specialised dental diets presents a significant opportunity for growth.

Report Coverage

This research report categorizes the market for the Japan pet dental health market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan pet dental health market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan pet dental health market.

Driving Factors

The rising awareness and importance of pet dental health is one of the major drivers for this market. The rising prevalence of diseases related to dental health, such as periodontal diseases, further drives the market. The more people adopt pet animals, like dogs and cats, which creates the need for dental care services and products. The rising trend of humanization, where pets are considered family members, is further driving the market for pet dental health. Additionally, the rise in disposable income and innovation in products positively contribute to the market growth.

Restraining Factors

One of the significant factors that hinders the growth of the pet dental health market is the high cost associated with the dental treatments for pets, making it unaffordable for price-sensitive individuals. Additionally, limited education about pets' dental hygiene can limit the market expansion.

Market Segmentation

The Japan pet dental health market share is classified into animal type and type.   

• The dogs segment accounted for the highest share of the market in 2024 and is expected to grow at a rapid CAGR during the forecast period.   

The Japan pet dental health market is segmented by animal type into dogs, cats, and others.  Among these, the dogs segment accounted for the highest share of the market in 2024 and is expected to grow at a rapid CAGR during the forecast period. This is due to rising preferences for dogs as companion animals. Additionally, the increased population of dogs demands pet dental health products.

• The services segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.  

The Japan pet dental health market is segmented by type into products and services. Among these, the services segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to the mass-scale provision of all types of dental care, diagnosis, and treatment procedures by veterinary clinics.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan pet dental health market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Virbac
• Colgate Palmolive Company
• Dechra Pharmaceuticals plc
• Petzlife Products
•  Lion Corporation
• Unicharm Corporation
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan pet dental health market based on the below-mentioned segments:

Japan Pet Dental Health Market, By Animal Type

• Dogs
• Cats
• Others

Japan Pet Dental Health Market, By Type

• Products
• Services