Japan Pasta and Noodles Market Size, Share, and COVID-19 Impact Analysis, By Distribution Type (Convenience Stores, Hypermarkets & Supermarkets, Department Stores, E-Retailers, Food & Drinks Specialists, and Others), By Packaging (Flexible Packaging, Rigid Plastics, Paper & Board, and Rigid Metal) and Japan Pasta and Noodles Market Insights, Industry Trend, Forecasts to 2030

Industry: Food & Beverages


Market Statistics & Facts

The Japan Pasta and Noodles Market size was valued at USD 7.34 Billion in 2021. The Japan Pasta and Noodles Market is expected to reach USD 9.44 Billion by 2030, at a CAGR of 2.8% during the forecast period 2022 to 2030. Pasta and noodles, these products are inexpensive and simple to prepare, they are widely consumed in Japan. The manufacturers of these products are constantly developing new products made from various raw materials. Continuous product evolution also creates opportunities for market growth. The increasing adoption of Western food habits and demand for ready-to-cook food products are two major factors driving the pasta and noodles market's growth.


Market Overview

Pasta and noodles are two of the most commonly consumed carbohydrates in the food industry. Wheat is a key component in both products. Pasta is eaten with a few vegetables, cheese, and meat. Soups and casseroles often include noodles. These come in fresh, preboiled, steamed, and dried varieties. Spaghetti, Rotini, Penne Rigate, Macaroni, and many other types of pasta are available, depending on their size and shape. Japan is a country with a rich history of noodle consumption, and pasta has also become a popular food in recent years. The pasta and noodles market in Japan is large and diverse, offering a wide range of products to consumers. The market is dominated by domestic brands such as Nissin Foods, Myojo Foods, and Ajinomoto, but there are also many international brands that have a strong presence in Japan, such as Barilla, De Cecco, and Delverde. Instant noodles are a staple in Japan and are consumed by people of all ages. They are often eaten as a quick and convenient meal or snack, and the market offers a wide range of flavors and varieties to choose from. In addition to instant noodles, there is also a growing market for fresh and dried noodles, which are used in a variety of dishes such as ramen and udon. Pasta has also become increasingly popular in Japan, with many restaurants and cafes offering Italian-style dishes. There is a wide variety of pasta available in Japan, from traditional spaghetti.


 Report Coverage

This research report categorizes the market for Japan Pasta and Noodles Market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan Pasta and Noodles Market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segments of the Japan Pasta and Noodles Market.


Driving Factors

Noodles and pasta are a popular food in Japan because they are quick and easy to prepare. They are often eaten as a convenient meal or snack, and are popular among busy professionals and students. Japanese noodles and pasta have a strong reputation for quality, and there is a growing demand for these products overseas. This has led to increased production and exportation of Japanese noodles and pasta.  There is a growing awareness of health and wellness in Japan, and consumers are looking for healthier food options. Many noodle brands have responded by offering low-sodium, low-fat, and gluten-free options. The Japanese market is known for being innovative, and noodle brands are constantly introducing new flavors and varieties to keep up with consumer demand. This includes unique flavors such as curry and seafood, as well as regional specialties like Hokkaido-style ramen. These are the major factors which will boost the Japan’s pasta and noodles market during prediction period.


Japan Pasta and Noodles Market Report Coverage

Report CoverageDetails
Base Year:2022
Market Size in 2022:USD 7.34 Billion
Forecast Period:2021-2030
Forecast Period 2021-2030 CAGR:CAGR of 2.8%
2030 Value Projection:USD 9.44 Billion
Historical Data for:2020 to 2022
No. of Pages:120
Tables, Charts & Figures:93
Segments covered:By Distribution Type, By Packaging,
Companies Covered:Nisshin Seifun Co Ltd., Nissin Food Holdings Co LTD., Toyo Suisan Kaisha, Ltd., Sanyo Foods Co Ltd, Myojo Foods, Acecook, Sapporo Ichiban, Barilla Holdings SpA.

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Restraining Factors

As consumer tastes and preferences change, noodle and pasta companies must adapt to keep up with demand. For example, there has been a shift towards more plant-based and organic foods, which some companies may struggle to incorporate into their products. While the convenience and taste of instant noodles and pasta are appealing, the high sodium and calorie content can be a concern for health-conscious consumers. This has led to a decline in sales in recent years. The market for pasta and noodles in Japan is highly competitive, with both domestic and international brands vying for market share. This can lead to price wars and reduced profitability for some companies. These factors may hamper to the growth of pasta and noodles market in Japan.


Market Segment 

The Japan Pasta and Noodles Market share is segmented into distribution type and packaging.

  • The hypermarkets and supermarkets segment are anticipated to hold the largest share during the study period.

Based on the distribution type, the Japan’s pasta and noodles market segmented into convenience stores, hypermarkets & supermarkets, department stores, e-retailers, food & drinks specialists, and others. Among these, the hypermarkets and supermarkets are the leading distribution type in the Japanese pasta and noodles market, accounting for the majority of distribution channels, followed by convenience stores and department stores. The growth can be attributed due to consumers having the option of selecting products based on proper nutritional inspection and making an informed purchase decision. Supermarkets also offer greater accessibility and convenience when it comes to selecting products from a diverse range of options.


  • The flexible packaging is anticipated to hold the largest market during the forecast period.

The Japan pasta and noodles market is classified into packaging such as flexible packaging, rigid plastics, paper & board, and rigid metal. Among these, flexible packaging is the most commonly used material in the Japan’s pasta and noodles market, accounted for the largest share in 2021, followed by paper and board, rigid metal, and rigid plastics. The reason for the growth is, flexible packaging is lightweight and easy to handle, making it a popular choice among consumers who value convenience. The packaging is also easy to open and reseal, which helps to keep the noodles and pasta fresh for longer periods of time.


Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan pasta and noodles market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

  • Nisshin Seifun Co Ltd.
  • Nissin Food Holdings Co LTD.
  • Toyo Suisan Kaisha, Ltd.
  • Sanyo Foods Co Ltd
  • Myojo Foods
  • Acecook
  • Sapporo Ichiban
  • Barilla Holdings SpA.


Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities 
  • Consulting and Research Firm
  • Venture capitalists
  • Value-Added Resellers (VARs)


Recent Developments

  • On October 2018, to reach younger consumers, Nissin has launched advertisements on social media and other platforms. Sanyo Foods, another leading competitor, is focusing on the health aspect of noodles by marketing such products to the elderly by promoting a type of ramen that claims to contain as much fibre as a head of lettuce.


Market Segment

This study forecasts revenue at, regional, and country levels from 2019 to 2030. Spherical Insights has segmented the Japan Pasta and Noodles Market based on the below-mentioned segments:


Japan Pasta and Noodles Market, By Distribution Type

  • Convenience Stores
  • Hypermarkets & Supermarkets
  • Department Stores
  • E-Retailers
  • Food & Drinks Specialists
  • Others


Japan Pasta and Noodles Market, By Packaging

  • Flexible Packaging
  • Rigid Plastics
  • Paper & Board
  • Rigid Metal  

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