Japan Oral Care Products Market Size, Share, and COVID-19 Impact Analysis, By Product (Toothbrush, Toothpaste, Mouthwash/Rinse, Denture Products, and Dental Accessories), By Distribution Channels (Supermarkets/Hypermarkets, Convenience Stores, Online retail stores, and Pharmacies and drug stores), and Japan Oral Care Products Market Insights, Industry Trend, Forecasts to 2035

Japan Oral Care Products Market Insights Forecasts to 2035

• The Japan Oral Care Products Market Size Was Estimated at USD 1,471.8 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 6.43% from 2025 to 2035
• The Japan Oral Care Products Market Size is Expected to Reach USD 2922.2 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, the Japan Oral Care Products Market is Anticipated to Reach USD 2922.2 Million by 2035, Growing at a CAGR of 6.43% from 2025 to 2035. The Japan oral care products market is driven by various factors, including the fastest growing aging population, rising prevalence of dental diseases, unhealthy food habits, increased awareness about dental health, high quality and innovative products.

Market Overview

The oral care products include all the products that are designed to maintain oral hygiene, prevent dental diseases, and improve overall mouth freshness. They encompass a wide range of products from toothbrushes, toothpaste, and mouthwash to dental floss and other specialised materials that cater to certain requirements. The rising prevalence of dental diseases such as dental caries, gingivitis, periodontitis, dental abscess, tooth erosion, and oral cancer is a key driver for the market. Japan's dental care industry is transforming with the adoption of advanced digital technology. The integration of AI in diagnostic equipment and treatment planning increases the dental professional's ability for more accurate and targeted care. Telehealth in dentistry allows remote consultation, diagnosis, and follow-up, which improves access to dental care, particularly in rural areas. Virtual reality (VR) and augmented reality (AR) technologies transform dental education and patient consultation. The dental spa is the market trend in Japan oral care products market. The rising prevalence of dental diseases offers a significant opportunity for manufacturers to develop innovative products like electric brushes, natural and sustainable products, premium and functional products like antisensivity, anti-cavity.

Report Coverage

This research report categorizes the market for the Japan oral care products market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan oral care products market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan oral care products market.

Driving Factors

The Japan oral care products market is experiencing rapid growth due to several factors. One of the primary driving factors is that the rising elderly population creates a high demand for dental products such as dental care, gum protection toothpaste. The rising dental diseases like mouth cancer, tooth caries, and other periodontal diseases in Japan drive the market for oral care products like toothbrushes, toothpastes, and mouth rinses. The rising awareness about the health benefits of oral care products significantly expands the market. additionally, the rise in innovative products, technological advancements and the expansion of e-commerce positively contribute to the market expansion.

Restraining Factors

Despite the positive growth factors, the Japanese oral care product market has several challenges. The ingredients used to improve taste and aroma may led to the contact dermatitis, urticaria and other allergic reactions may limit the market expansion. There are many brands available in the market may lead a price war and reduce the profit margin.

Market Segmentation

The Japan oral care products market share is classified into product and distribution channels.

• The toothbrush segment accounted for the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan oral care products market is segmented by product into toothbrush, toothpaste, mouthwash/rinse, denture products, and dental accessories. Among these, the toothbrush segment accounted for the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to toothbrushes being traditional products. Additionally, their utilization has been expanded by the launch of newer products, like electric toothbrushes.

• The Supermarkets/Hypermarkets segment held a dominant share in 2024 and is expected to grow at a substantial CAGR during the forecast period.

The Japan oral care products market is segmented by distribution channel into supermarkets/hypermarkets, convenience stores, online retail stores, pharmacies and drug stores. Among these, the supermarkets/hypermarkets segment held a dominant share in 2024 and is expected to grow at a substantial CAGR during the forecast period. This is due to they provide various brands under one roof. Additionally, they give bulk discounts to customers.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan oral care products market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• GC Corporation
• Kao Corporation
• Sunstar Suisse
• Colgate-Palmolive
• The Yoshida Dental Mfg. Co. Ltd.
• Tokuyama Dental Corporation
• Nissin Dental Products Inc
• Nakanishi Inc.
• Other

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan oral care products market based on the below-mentioned segments:

Japan Oral Care Products Market, By Product

• Toothbrush
• Toothpaste
• Mouthwash/Rinse
• Denture Products 
• Dental Accessories 

Japan Oral Care Products Market, By Distribution Channels

• Supermarkets/Hypermarkets
• Convenience Stores
• Online retail stores
• Pharmacies and drug stores