Japan On-Road Motorcycle Market Size, Share, and COVID-19 Impact Analysis, By Product (50- 100CC, 101-125 CC, 125- 150CC, 151-300CC, 301-500CC, 501-800CC, 801-1000CC, and Others), By Application (Sports Motorcycles and General Motorcycles), and Japan On-Road Motorcycle Market Insights, Industry Trend, Forecasts to 2035

Japan On-Road Motorcycle Market Insights Forecasts to 2035

• The Japan On-Road Motorcycle Market Size is Expected to Grow at a CAGR of around 4.43% from 2025 to 2035
• The Japan On-Road Motorcycle Market Size is Expected to hold a significant share by 2035

According to a research report published by Spherical Insights & Consulting, the Japan On-Road Motorcycle Market Size is Anticipated to hold a significant share by 2035, Growing at a CAGR of 4.43% from 2025 to 2035. This is driven by increasing urban congestion, rising fuel costs prompting demand for efficient mobility, advancements in electric motorcycle technology, and government initiatives promoting eco-friendly transport and two-wheeler adoption across urban and semi-urban regions.

Market Overview

The On-road motorcycle market in Japan involves the production, distribution, and sale of motorcycles intended mostly for use on paved roads. This encompasses types such as standard, cruiser, sport, touring, and dual-purpose motorcycles. These motorcycles play a central role in the transportation of Japan, covering uses from everyday commuting to recreational activities and long-distance travel. The Japan On-Road Motorcycle Market offers excellent opportunities fueled by urban mobility requirements, environmental policies, and technological progress. The transition to electric motorcycles, fueled by government incentives and infrastructural development, is driving market growth faster. Furthermore, the growing popularity of adventure tourism and the launch of new innovative models fulfill varied consumer demands, driving the market even more.

Report Coverage

This research report categorizes the market for the Japan on-road motorcycle market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan on-road motorcycle market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan on-road motorcycle market.

Driving Factors

The Japan on-road motorcycle market is influenced by several factors. First, growing urban traffic has created demand for smaller, fuel-efficient personal mobility options, and motorcycles have become a viable substitute for automobiles. Second, the evolution of motorcycle technology, e.g., better fuel economy, safety features, and electric models, is appealing to a wider population. Increased demand for touring and leisure motorcycles, with a healthy ridership and good routes around Japan, is also driving the market. Further, government initiatives in favor of electric vehicle take-up, in terms of incentives and charging point investment, are encouraging the adoption of electric motorcycles. Increasing disposable income levels among younger buyers and the growth of food delivery and e-commerce services, which are based on motorcycles for last-mile deliveries, further drive the market.

Restraining Factors

The Japan on-road motorcycle market is hindered by several restraining factors affecting its growth. An aging population and diminishing youth appeal decrease the rider base, and urbanization and limited parking discourage motorcycle usage in urban areas. Tough environmental legislation requires expensive technology upgrades, pushing prices up. Moreover, competition from efficient public transport and cheap cars, along with high licensing fees, further represses demand.

Market Segmentation

The Japan on-road motorcycle market share is classified into product and application.

• The 301- 500CC segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan on-road motorcycle market is segmented by product into 50- 100CC, 101-125 CC, 125- 150CC, 151- 300CC, 301- 500CC, 501- 800CC, 801- 1000CC, and others. Among these, the 301- 500CC segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is attributed to its balance of power, fuel efficiency, and affordability, appealing to both commuters and touring riders. Rising interest in mid-range motorcycles among younger consumers and the growing popularity of long-distance rides are expected to drive strong growth during the forecast period.

• The sports motorcycles segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan on-road motorcycle market is segmented by application into sports motorcycles and general motorcycles. Among these, the sports motorcycles segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is attributed to the rising enthusiasm for high-performance bikes among younger riders and motorsport fans. Increasing availability of advanced, mid-range sports models and growing interest in recreational riding and track events are expected to fuel continued demand and strong CAGR growth during the forecast period.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan on-road motorcycle market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Honda Motor Co., Ltd.
• Yamaha Motor Co., Ltd.
• Suzuki Motor Corporation
• Kawasaki Heavy Industries, Ltd.
• Kawasaki Heavy Industries, Ltd.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan on-road motorcycle market based on the below-mentioned segments:

Japan On-Road Motorcycle Market, By Product

• 50- 100CC
• 101-125 CC
• 125- 150CC
• 151-300CC
• 301-500CC
• 501-800CC
• 801-1000CC
• Others

Japan On-Road Motorcycle Market, By Application

• Sports Motorcycles
• General Motorcycles