Japan Moscato Wine Market Size, Share, and COVID-19 Impact Analysis, By Type (Moscato Bianco, Moscato Rosa, Moscato Giallo, and Others), By Sales Channel (Restaurants & Bars, Winery, Liquor Stores, Online Retail, and Supermarkets & Hypermarkets), and Japan Moscato Wine Market Insights, Industry Trend, Forecasts to 2033

Japan Moscato Wine Market Insights Forecasts to 2033

• The Japan Moscato Wine Market Size Was Valued at USD 65.09 Million in 2023.
• The Market Size is Growing at a CAGR of 12.41% from 2023 to 2033
• The Japan Moscato Wine Market Size is Expected to Reach USD 209.60 Million By 2033

The Japan Moscato Wine Market Size is Anticipated to Reach USD 209.60 Million by 2033, Growing at a CAGR of 12.41% from 2023 to 2033.

Market Overview

Japan Moscato wine market is experiencing significant growth, driven by evolving consumer preferences and increased interest in sweeter, lighter wines. The Japanese government has implemented the "One Village One Product" (OVOP) scheme, encouraging regional development and the promotion of local products, including wines. Additionally, Japan has established a Geographical Indication (GI) system for agricultural products, protecting the authenticity of regional wines and enhancing their marketability both domestically and internationally. Moreover, the rise of social media and influencer marketing has played a crucial role in popularizing Moscato wines and increasing brand awareness. The diversification of product offerings, including Moscato Giallo, which is emerging as the fastest-growing segment, indicates a shift in consumer preferences within the Moscato category. Furthermore, the expansion of retail channels, including online platforms, supermarkets, hypermarkets, and specialty stores, has made Moscato wines more accessible to consumers, contributing to their growing acceptance and market share in Japan.

Report Coverage

This research report categorizes the Japan moscato wine market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan moscato wine market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan moscato wine market.

Driving Factors

One of the primary drivers is the increasing demand for sweeter, lighter wines, especially among younger consumers, including millennials and Gen Z. These demographics are drawn to Moscato wines for their refreshing, low-alcohol content and accessible, fruity flavors, making them particularly popular for casual drinking and social occasions.

Restraining Factors

The perception of wine as a niche or luxury product, especially for casual or everyday drinking, could also slow its broader adoption.

Market Segmentation

The Japan moscato wine market share is classified into type and sales channel.

• The moscato bianco segment accounted for the largest market share in 2023 and is expected to grow at a substantial CAGR during the forecast period.

The Japan moscato wine market is segmented by type into moscato bianco, moscato rosa, moscato giallo, and others. Among these, the moscato bianco segment accounted for the largest market share in 2023 and is expected to grow at a substantial CAGR during the forecast period. The segment is driven due to its refreshing sweetness, aromatic profile, and versatility, making it a preferred choice for many consumers. Its lighter and fruity flavor profile aligns well with the growing trend for sweeter, low-alcohol wines, particularly among younger demographics.

• The supermarkets & hypermarkets segment accounted for the major market share in 2023 and is expected to grow at a significant CAGR during the forecast period.

The Japan moscato wine market is segmented by sales channel into restaurants & bars, winery, liquor stores, online retail, and supermarkets & hypermarkets. Among these, the supermarkets & hypermarkets segment accounted for the major market share in 2023 and is expected to grow at a significant CAGR during the forecast period. The segment growth of supermarkets and hypermarkets offers consumers easy access to a wide range of Moscato wine options, often at competitive prices, making them a convenient and popular choice for purchasing wine. The broad distribution and availability of Moscato wines through these retail channels, combined with the growing trend of at-home consumption, particularly during social gatherings and celebrations, contribute to the dominance of this segment.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan moscato wine market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• COPPO S.R.L.
• MICHELE CHIARLO
• Barefoot Cellars
• Azienda Agricola Saracco
• yellow tail (Casella)
• Stella Rosa (San Antonio Winery, Inc.)
• Sutter Home Winery, Inc.
• Bartenura
• Innocent Bystander
• La Spinetta
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the Japan moscato wine market based on the below-mentioned segments:

Japan Moscato Wine Market, By Type

• Moscato Bianco
• Moscato Rosa
• Moscato Giallo
• Others

Japan Moscato Wine Market, By Sales Channel

• Restaurants & Bars
• Winery
• Liquor Stores
• Online Retail
• Supermarkets & Hypermarkets