Japan Mental Health Apps Market Size, Share, and COVID-19 Impact Analysis, By Platform (Android, iOS, and Others), By Application Type (Depression and Anxiety Management, Stress Management, and Others), and Japan Mental Health Apps Market Insights, Industry Trend, Forecasts to 2035

Japan Mental Health Apps Market Insights Forecasts to 2035

• The Japan Mental Health Apps Market Size Was Estimated at USD 150.1 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 16.58% from 2025 to 2035
• The Japan Mental Health Apps Market Size is Expected to Reach USD 811.2 Million by 2035

According to a research report published by Spherical Insights & Consulting, the Japan Mental Health Apps market is anticipated to reach USD 811.2 million by 2035, growing at a CAGR of 16.58% from 2025 to 2035. The Japanese mental health apps market is driven by several factors, including changing consumer preferences towards natural and organic products, rising awareness and importance of mental health, increased smartphone usage, rising stress levels among working professionals, and government support for digital health.

Market Overview

The mental health apps are mobile apps or digital platforms prepared to support mental wellness. The mental health apps market focuses on the development, distribution and usage of mobile applications to support and improve mental health. This app provides a variety of features such as mood tracking, guided meditation, therapy sessions, cognitive behavioural therapy tools and self-help resources. They help to promote wellness, manage conditions and support therapy. The growing incidence of mental health disorders, especially in young and working professionals, surge in downloads of mental health apps. The people are becoming aware of mental health and the importance of mental wellbeing, which is raising the adoption of digital health solutions. The COVID-19 pandemic has reinforced market momentum significantly by highlighting the urgent need for remote mental health therapy. The development of various mental health apps with unique features presents a growth opportunity.

Report Coverage

This research report categorizes the market for the Japan mental health apps market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan mental health apps market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan mental health apps market.

Driving Factors

The people are becoming more educated about mental health and wellness, which is the primary growth factor for this market. The rise in urbanization and changing lifestyle increases the disorders related to mental health among the young population and working professionals, which has raised the market for digital solutions. The mental health apps provide convenient, accessible and low-cost treatment for disorders like stress management, depression and anxiety, which further drive the market growth. Additionally, the technological advancements and increased use of smartphones accelerate the market growth.

Restraining Factors

The many apps don’t have scientific backing or a professional license, which leads to doubts about their safety, which further limits the market growth. There are numerous apps present in the market which offer the same features which making it hard for new entrants to differentiate.

Market Segmentation

The Japan mental health apps market share is classified into platform and application type.

• The iOS segment held the dominant share in 2024 and is expected to grow at a significant CAGR during the forecast period.   

The Japan mental health apps market is segmented by platform into android, iOS, and others. Among these, the iOS segment held the dominant share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to the increasing adoption of iOS among consumers. Additionally, their convenience drives the market growth.

• The depression and anxiety management segment held the highest share in 2024 and is expected to grow at a substantial CAGR during the forecast period.   

The Japan mental health apps market is segmented by application type into depression and anxiety management, stress management, and others. Among these, the depression and anxiety management segment held the highest share in 2024 and is expected to grow at a substantial CAGR during the forecast period. This is due to the rising incidence of anxiety and depressive disorders. Additionally, the rising awareness about mental health apps for treatment drives the growth of this segment.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan mental health apps market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Calm
• Headspace
• Awarefy
• Intellect
• Atlast Health
• Unlace
• Other

Recent Developments

• In August 2022, INTELLECT Asia Pacific's largest mental health technology company, officially launched in Japan.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan mental health apps market based on the below-mentioned segments:

Japan Mental Health Apps Market, By Platform

• Android
• iOS
• Others

Japan Mental Health Apps Market, By Application Type

• Depression and Anxiety Management
• Stress Management
• Others