Japan Menstrual Health Apps Market Size, Share, and COVID-19 Impact Analysis, By Platform (Android and iOS), By Application (Period Cycle Tracking, Fertility & Ovulation Management, and Menstrual Health Management), Japan Menstrual Health Apps Market Insights, Industry Trend, Forecasts to 2035

   Japan Menstrual Health Apps Market Insights Forecasts to 2035

• The Japan Menstrual Health Apps Market Size Was Estimated at USD 31.1 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 19.46% from 2025 to 2035
• The Japan Menstrual Health Apps Market Size is Expected to Reach USD 219.9 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, The Japan Menstrual Health Apps Market Size is anticipated to reach USD 219.9 Million by 2035, Growing at a CAGR of 19.46% from 2025 to 2035. The Japan menstrual health apps market is driven by various factors, including rising health awareness among women, rising number of smartphone users, increasing use of wearable devices and technological advancements.

Market Overview

The Menstrual Health Apps are mobile apps or digital platforms that help women track their periods and related symptoms. They give reminders, health tips to better understand and management of menstrual health. Menstrual health applications assist in monitoring future cycles based on the end date and start date of the previous menstrual cycle. The market for menstrual health applications has been witnessing tremendous growth in the last two years, with the surge in digitalization. The rising use of smartphone devices is speeding up the adoption of digital women’s health solutions. Availability and ease of access to the Internet within emerging economies are driving market growth for the menstrual health apps. These applications play an important role in the prevention of disease and the enhancement of daily life. These applications use a broad array of health markers, such as mood fluctuations, sleep, dietary habits, exercise routines, and psychological markers, to enable users to gain multiple dimensions of their health. The use of AI and machine learning for personalization is are key trend in Japan's menstrual health apps market. This market has an opportunity to diversify its service segments beyond period tracking.

Report Coverage

This research report categorizes the market for the Japan menstrual health apps market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan menstrual health apps market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the japan menstrual health apps market.

Driving Factors

The Japan menstrual health apps market is experiencing rapid growth owing to various factors. The rising awareness of menstrual health is the main factor that is fueling the growth of the menstrual health apps market in Japan.  The rising use of smartphones and wearable devices to maintain health updates about the menstrual cycle fuels the growth of this market. the rising digital literacy greatly accelerates the growth of this market. The easy access to the internet and rapid digitalization play an important role in the growth of this market. Additionally, the technological advancements positively contribute to the growth of this market.

Restraining Factors

The Japan menstrual health apps market has several challenges. The app gathers sensitive information of the women that monitors their general activities and menstrual period cycles. Abuse of information is a possible threat to the individual. Certain mismanagement lowers the trust among consumers, which would slow down the expansion of the menstrual health apps market.

Market Segmentation

The Japan menstrual health apps market share is classified into platform and application.

• The android segment dominated the market in 2024 and is expected to grow at a rapid CAGR during the forecast period.

The Japan menstrual health apps market is segmented by platform into android and iOS. Among these, the android segment dominated the market in 2024 and is expected to grow at a rapid CAGR during the forecast period. This is due to the large number of people who use android smartphones.

• The period cycle tracking segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan menstrual health apps market is segmented by application into period cycle tracking, fertility & ovulation management, and menstrual health management. Among these, the period cycle tracking segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is segmental growth is attributed to its user interfaces and reminder features. These apps enable their users to track and forecast menstrual cycles in order to better prepare for future periods as well as control associated symptoms.

Competitive Analysis

The report offers the appropriate analysis of the key organizations/companies involved within the Japan menstrual health apps market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Simple Design Ltd.
• LunaLuna
• Flo Health
• Flora
• Other

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan menstrual health apps market based on the below-mentioned segments:

Japan Menstrual Health Apps Market, By Platform

• Android

• iOS

Japan Menstrual Health Apps Market, By Application

• Period Cycle Tracking
• Fertility & Ovulation Management
• Menstrual Health Management