Japan Massage Therapy Service Market Size, Share, and COVID-19 Impact Analysis, By Type (Swedish Massage, Deep Tissue Massage, Sports Massage, Thai Massage, and Others), By Service Providers (Spas & Salons, Massage & Physical Therapists, Hotels & Resorts, and Others), By End User (Men and Women), and Japan Massage Therapy Service Market Insights, Industry Trend, Forecasts to 2035

Japan Massage Therapy Service Market Insights Forecasts to 2035

• The Japan Massage Therapy Service Market Size is Expected to Grow at a CAGR of 7.3% from 2025 to 2035
• The Japan Massage Therapy Service Market Size is Expected to Hold a Significant Share by 2035

According to a Research Report Published by Spherical Insights & Consulting, The Japan Massage Therapy Service Market Size is Expected to Hold a Significant Share by 2035, at a CAGR of 7.3% during the forecast period 2025-2035. The Japan massage therapy service market is growing with increasing health awareness, increased demand for stress reduction, and wellness tourism popularity, particularly among urban residents. Moreover, technological advancement, government promotion of wellness tourism, and growing attention to holistic approaches to health practice are driving the growth of the market.

Market Overview

The Japan Massage Therapy Service Market Size refers to a broad range of well-being and treatments, including mobile, shiatsu, deep tissue, sports, and mobile massages offered in spas, clinics, hotels, business corporations, and house calls. For stress relief, pain mitigation, improved circulation, and well-being, it combines cultural heritage with modern health practice. Strengths are the deeply cultural massage traditions of Japan, licensure of trained therapists, and technology (booking, mobile services, profiling of therapists). Opportunities are corporate wellness programs, premium resort packages, health-insurance-covered medical massage, and niches of prenatal, sports, and geriatric care. Market drivers are increased health awareness, city stress, increased population with age-related chronic disease, and increased demand for wellness tourism. The governments efforts via the Ministry of Health, Labour and Welfare legitimize registered therapeutic massage, with partial insurance coverage under medical case terms. Regulation clarity, requiring national qualifications in shiatsu and anma, encourages professional standards of service.

Report Coverage

This research report categorizes the market for the Japan massage therapy service market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan massage therapy service market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan massage therapy service market.

Driving Factors

The Japan market for massage therapy services is. driven by growing health and wellness awareness, with busy urban lifestyles and general pain. Demand for therapeutic and physiotherapy-oriented massage is spurred by an aging population in Japan. Extensive use of corporate wellness programs, as well as on-demand and mobile massage services supported by online booking platforms, expands availability. Advanced therapies like shiatsu are supplemented by traditional therapies, with wellness travel and Japanese luxury hotels fueling further expansion by coupling relaxation with cultural healing traditions.

Restraining Factors

The Japan massage therapy services market is faced with barriers, such as a lack of adequate insurance cover, costly services, limitations in regulations with respect to the qualifications of the therapists, and competition from alternative wellness services like acupuncture and chiropractic services, which can limit broader consumer adoption and accessibility.

Market Segmentation

The Japan massage therapy service market share is classified into type, service provider, and end user.

• The Swedish massage segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan massage therapy service market is segmented by type into Swedish massage, deep tissue massage, sports massage, Thai massage, and others. Among these, the Swedish massage segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is attributed to increased availability and increased popularity as a relaxation therapy for use by the body for overall well-being. It is recognized as a fundamental therapeutic approach to bring relaxation as well as medicinal benefits. With increased awareness regarding the practice of holistic health, Swedish massage has been the go-to option of individuals in search of overall well-being.

• The massage & physical therapists segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan massage therapy service market is segmented by service provider into spas & salons, massage & physical therapists, hotels & resorts, and others. Among these, the massage & physical therapists segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to their medical education, regulation, and ability to treat chronic pain and age-related conditions. Their services are generally covered by insurance to some degree, thereby making them more affordable and the focus of more trust among aging and health-conscious demographics.

• The women segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan massage therapy service market is segmented by end user into men and women. Among these, the women segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is attributed to higher awareness of health and wellness, higher emphasis on stress relief and cosmetic treatments, and higher involvement with preventive treatment. Lifestyle choices and social approval also drive their higher demand for massage. Furthermore, greater working women populations seeking relaxation and revivification from busy lifestyles drive segment expansion.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations or companies involved within the Japan massage therapy service market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Daito Electric Machine Industry
• Family Inada
• Mandarin Oriental Hotel Group Limited
• Fuji Medical Instruments
• Beniya Mukayu
• ZABORIN Co. Ltd.
• Mandara Spa
• The Ritz-Carlton Hotel Company LLC
• Amanemu
• Others

Recent Developments:

• In SEP 2020, The Ritz-Carlton Hotel Company launched a new luxury resort and spa in Nikko, Japan, adding to its Asia Pacific portfolio. The Ritz-Carlton, Nikko boasts an urban retreat-inspired spa that features four treatment rooms that are regionally inspired by the natural wonders and rich heritage of the area.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan massage therapy service market based on the below-mentioned segments:

Japan Massage Therapy Service Market, By Type

• Swedish Massage
• Deep Tissue Massage
• Sports Massage
• Thai Massage
• Others

Japan Massage Therapy Service Market, By Service Providers

• Spas & Salons
• Massage & Physical Therapists
• Hotels & Resorts
• Others

Japan Massage Therapy Service Market, By End User

• Men
• Women