Japan Manuka Honey Market Size, Share, and COVID-19 Impact Analysis, By Product Type (UMF 5+, UMF 10+, UMF 15+, UMF 20+, and Others), By Nature (Conventional and Organic), and Japan Manuka Honey Market Insights, Industry Trend, Forecasts to 2035

Japan Manuka Honey Market Insights Forecasts to 2035

• The Japan Manuka Honey Market Size Was Estimated at USD 26.98 million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 6.19 % from 2025 to 2035
• The Japan Manuka Honey Market Size is Expected to Reach USD 52.25 million by 2035

According to a research report published by Spherical Insights & Consulting, the Japan Manuka Honey market is anticipated to reach USD 52.25 million by 2035, growing at a CAGR of 6.19 % from 2025 to 2035. The manuka honey market in Japan is driven by various factors, including rising consumer awareness about health benefits associated with manuka honey, increased acceptance of natural and organic products, and the rise in e-commerce platforms.

Market Overview

Manuka honey is a special type of honey produced by bees that pollinate the manuka bush (Leptospermum scoparium). Manuka honey market refers to the production, distribution and sale of the premium monofloral honey. It is widely prized for its distinct antibacterial and anti-inflammatory qualities, which are mostly attributed to substances like leptosperin and methylglyoxal (MGO); hence, it is widely used across various industries such as food and beverages, pharmaceuticals, personal care, and others. This offers possible health advantages over ordinary honey, such as aiding with digestion, relieving sore throats, and mending wounds. One of the main factors propelling the growth of the Japanese manuka honey market is growing consumer awareness of the health advantages of manuka honey. A greater emphasis on health and well-being is reflected in the 15% rise in the use of dietary supplements and natural health products over the previous three years, according to data from Japan's Ministry of Health, Labour, and Welfare. Manuka honey's antibacterial qualities have been confirmed by scientific research, underscoring its potential benefits for wound healing and digestive health. The rising demand for high-end natural goods in Japan is anticipated to be supported by manufacturers' and local producers' targeted marketing campaigns, which further reinforce this expanding awareness. The rising health and wellness focus is a key trend in this market. Japan's increasing demand for ethically sourced, organic products presents an opportunity for certified organic manuka honey with transparent provenance.

Report Coverage

This research report categorizes the market for the Japan manuka honey market based on various segments and regions, and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan manuka honey market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan manuka honey market.

Driving Factors

The market for manuka honey in Japan is expanding as a growing number of health-conscious customers choose natural goods with established antibacterial and anti-inflammatory properties. The rise in chronic disease rates and a strong focous on preventive care further expand the market for manuka honey in Japan, as a rising inclination towards natural remedies. Additionally, the expansion of e-commerce, with digital retail sales in Japan increasing by 7% a year, is helping the market for manuka honey by facilitating access to high-end goods and drawing in urban consumers who are health-conscious.

Restraining Factors

A major barrier is the high price of manuka honey, which is caused by its restricted geographic range and labor-intensive harvesting process. Additionally, challenges from the counterfeits, inconsistent regulations, and a lack of unified certifications further limit the market expansion.

Market Segmentation

The Japan manuka honey market share is classified into product type and nature.   

• The UMF 5+ segment held a significant market share in 2024 and is expected to grow at a rapid CAGR during the forecast period.    

The Japan manuka honey market is segmented by product type into UMF 5+, UMF 10+, UMF 15+, UMF 20+, and others. Among these, the UMF 5+ segment held a significant market share in 2024 and is expected to grow at a rapid CAGR during the forecast period. This segmental growth is attributed to its affordability and general-purpose use. Additionally, it possesses modest antimicrobial properties and is commonly used in food and beverages due to its health benefits and mild flavour.

• The conventional segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.  

The Japan manuka honey market is segmented by nature into conventional and organic. Among these, the conventional segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This segmental growth is attributed to its wider availability and lower price.  Additionally, customers looking for natural health advantages without paying premium prices are served by it.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan manuka honey market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Manuka Health
• Comvita
• Zahlee
• Queen Bee
• Cosana Co., Ltd.
• Honey Mother
• Sugi Honey Shop
• Manuka Honey Speciality Store
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan manuka honey market based on the below-mentioned segments:

Japan Manuka Honey Market, By Product Type

• UMF 5+
• UMF 10+
• UMF 15+
• UMF 20+
• Others

Japan Manuka Honey Market, By Nature

• Conventional
• Organic