Japan Makgeolli Market Size, Share, and COVID-19 Impact Analysis, By Flavor (Flavored and Unflavored), By Distribution Channel (Off-trade and On-trade), and Japan Makgeolli Market Insights, Industry Trend, Forecasts to 2035

Japan Makgeolli Market Insights Forecasts to 2035

• The Japan Makgeolli Market Size Was Estimated at USD 50.8 million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 9.02% from 2025 to 2035
• The Japan Makgeolli Market Size is Expected to Reach USD 131.4 million by 2035

According to a Research Report Published by Spherical Insights & Consulting, The Japan Makgeolli Market Size is anticipated to Reach USD 131.4 Million by 2035, Growing at a CAGR of 9.02% from 2025 to 2035. The Japan makgeolli market is driven by various factors, including rising interest in Korean cuisine and culture, rising demand for premium and artisanal beverages, rising demand for healthier alcoholic options, and rising demand for natural and organic products.

Market Overview

The makgeolli is a traditional Korean rice wine, renowned for both its distinct flavor and its historical significance. It is made by a fermentation process of rice, water, and nuruk, and it is slightly sweet and tangy in taste. This market focuses on production, distribution, and consumption of makgeolli. Makgeolli contains a low alcohol concentration (6%-9%). The rising interest in Korean cuisine and culture has significantly contributed to the growth of this market. The rising inclination towards naturally fermented beverages, owing to their unique flavors and possible microbial advantages, further contributes to the market growth. Makgeolli is also becoming more widely available due to the growth of distribution channels, such as e-commerce sites and specialist liquor stores. The rising demand for premium and artisanal products is a key trend in this market.

Report Coverage

This research report categorizes the market for the Japan makgeolli market based on various segments and regions, and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan makgeolli market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan makgeolli market.

Driving Factors

The rise in interest in Korean culture and cuisine is the primary driving force for this market in Japan. The makgeolli is a naturally fermented beverage which are rich in probiotics, dietary fibres, amino acids, and vitamin B, making it popular among health-conscious consumers. The makgeolli contains less alcohol content, making it a good alternative for individuals who are increasingly reducing alcohol consumption for wellness reasons, which further boosts the market growth.

Restraining Factors

Fluctuating prices of raw materials such as rice and fermentation agents, which impact production cost, reduce the profit margins for manufacturers. Additionally, the competition from the alternative traditional alcoholic beverages limits the market expansion.

Market Segmentation

The Japan makgeolli market share is classified into flavor and distribution channel.

• The flavored segment held the dominant share in 2024 and is expected to grow at a significant CAGR during the forecast period.  

The Japan makgeolli market is segmented by flavor into flavored and unflavored. Among these, the flavored segment held the dominant share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to people demanding unique and varied beverage options. Additionally, flavoured makgeolli is a give appealing alternative to traditional alcoholic drinks. 

• The off-trade segment held the highest share in 2024 and is expected to grow at a substantial CAGR during the forecast period.     

The Japan makgeolli market is segmented by distribution channel into off-trade and on-trade. Among these, the off-trade segment held the highest share in 2024 and is expected to grow at a substantial CAGR during the forecast period. This segmental growth is attributed to its convenience and accessibility. Additionally, their ability to compare prices across various brands.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan makgeolli market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Makkori
• Misfits Japan
• Kooksoondang Co.
• Woorisool Co., Ltd
• Others 

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan makgeolli market based on the below-mentioned segments:

Japan Makgeolli Market, By Flavor

• Flavored
• Unflavored

Japan Makgeolli Market, By Distribution Channel  

• Off-trade
• On-trade