Japan Makeup Tools Market Size, Share, and COVID-19 Impact Analysis, By Product (Brush, Eyelash Tools, Sponges and Puffs, and Others), By Application (Personal and Professional), and Japan Makeup Tools Market Insights, Industry Trend, Forecasts to 2035

Japan Makeup Tools Market Insights Forecasts to 2035

• The Japan Makeup Tools Market Size Was Estimated at USD 336.8 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of Around 7.22% from 2025 to 2035
• The Japan Makeup Tools Market Size is Expected to Reach USD 724.9 Billion by 2035

According to a Research Report Published by Spherical Insights & Consulting, the Japan Makeup Tools Market Size is Anticipated to Reach USD 724.9 Billion by 2035, Growing at a CAGR of 7.22% from 2025 to 2035. The makeup tools market in Japan is driven by various factors, including rising awareness about personal grooming and beauty, expansion of social media platforms, the rising trend of DIY, and technological advancements.

Market Overview

The makeup tools are products used to apply, blend, and improve the application of cosmetic products on the face and body. These makeup tools include brushes, sponges, applicators, eyelash curlers, tweezers, makeup blenders, powder puffs, and grooming kits. The makeup tools are an integral part of the cosmetic and personal care industry. Modern people are highly concerned with how they look due to social demands, work needs, and self-satisfaction, which has resulted in the rise in the purchase of cosmetic products, including makeup tools, which are necessary for application and maintaining such products. Social media platforms play an important role in the market growth. The beauty influencers and brands share tutorials, reviews, and makeup routines, which highlight the importance of the makeup tools and showcase the products in action. This visibility boosted the demand for makeup tools. The growing inclination towards sustainable makeup tools is the key trend in this market. The trend of beauty personalized beauty products presents a significant opportunity for the development of makeup tools for specific shape, skin type, and makeup preferences.

Report Coverage

This research report categorizes the market for the Japan makeup tools market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan makeup tools market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan makeup tools market.

Driving Factors

The Japan makeup tool market is experiencing the fastest growth owing to several factors. There is a growing awareness of personal grooming and beauty. This is not only restricted to women, but even men have this awareness, which drives the market growth. The beauty professionals and makeup artists emphasize the importance of high-quality makeup tools to obtain perfect results, which further fuels the market growth. The rising trend of DIY and the rise in disposable income also positively contribute to the expansion of the market.

Restraining Factors

One of the primary restraints is the high price of the premium makeup tool, which is unaffordable for price-sensitive consumers. The Japan makeup tool market is highly competitive, which has led to a price war and reduced the profit margin for manufacturers.

Market Segmentation

The Japan makeup tools market share is classified into product and application.

• The brush segment accounted for a significant market share in 2024 and is expected to grow at a rapid CAGR during the forecast period.  

The Japan makeup tools market is segmented by product into brush, eyelash tools, sponges and puffs, and others. Among these, the brush segment accounted for a significant market share in 2024 and is expected to grow at a rapid CAGR during the forecast period. This is due to the growing awareness of the importance of proper makeup application technique necessitates using professional brushes. Additionally, expanding the cosmetic market would drive the growth of this segment.

• The professional segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan makeup tools market is segmented by application into personal and professional. Among these, the professional segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to professional makeup artists requiring top-quality and precision equipment to produce perfect results for photo shoots, parties, and film.  

Competitive Analysis:  

The report offers the appropriate analysis of the key organizations/companies involved within the Japan makeup tools market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Shiseido Company, Limited
• Kose Corporation
• Hakuhodo Co., Ltd.
• Chikuhodo Co., Ltd.
• DHC Corporation (Daigaku Honyaku Center)
• Mandom Corporation
• Chifure Corporation
• FANCL Corporation
• Mizuho Brush Co., Ltd.
• Others

Recent Developments

• In August 2024, Mizuho Brush (SHAQUDA) launched new body and makeup expert brushes at Cosmoprof Asia 2024 in November 2024.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan makeup tools market based on the below-mentioned segments:

Japan Makeup Tools Market, By Product

• Brush
• Eyelash Tools
• Sponges and Puffs
• Others

Japan Makeup Tools Market, By Application

• Personal
• Professional