Japan Location-based Services Market Insights Forecasts to 2033

• The Japan Location-based Services Market Size was valued at USD 1.78 Billion in 2023.
• The Market Size is Growing at a CAGR of 16.19% from 2023 to 2033.
• The Japan Location-based Services Market Size is Expected to Reach USD 7.98 Billion by 2033.

The Japan Location-based Services Market Size is Expected to Reach USD 7.98 Billion by 2033, at a CAGR of 16.19% during the forecast period 2023 to 2033.

Market Overview

Location-based Services (LBS) can provide information about a specific area or location. The location-based service uses real-time data from mobile devices to track the phone's geographic location. Users can also use location-based services to find and identify the physical location of a person, thing, or place, such as the nearest ATM, a friend, or a coworker. Since of the location-based service, retailers can assess consumer preferences and provide quick access to information about products or services. LBS (Location-Based Services) increase in demand for personal and business navigation services is driving market growth, but constraints such as privacy and security concerns could limit market expansion. Location-Based Services (LBS) Market growth is being driven by an increase in demand for personal and business navigation services, but constraints such as privacy and security concerns may limit market expansion.

Report Coverage

This research report categorizes the market for the Japan location-based services market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan location-based services market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan location-based services market.

Driving Factors

Other major factors expected to drive the growth of the location-based marketing services market during the forecast period include consumers' increasing use of social media and marketers' shift from traditional banner advertising to digital platforms, as well as rapidly increasing digitalization across industry verticals, growing penetration of internet & GPS-enabled mobile devices, and marketers' increasing utilization of consumer data. Regulatory measures to ensure consumer safety, the proliferation of new data sources, and evolving marketing methodology are expected to drive market growth during the forecast period. With the rise of GPS-enabled precision applications such as farming, logistics, and automotive, there is a high demand for location-based solutions.

Restraining Factors

The location-based services (LBS) market's growth is being hampered by competition and saturation. The market's abundance of established players increases competition, making it difficult for new entrants to gain a foothold. Existing market leaders have already captured a sizable share of the market, leaving little room for newcomers to thrive.

Market Segment

• In 2023, the services segment accounted for the largest revenue share over the forecast period.

Based on the component type, the Japan location-based Services market is segmented into platforms, services, and hardware. Among these, the services segment has the largest revenue share over the forecast period. Services are critical to the overall implementation of LBS and RTLS, especially RTLS. It is critical to understand the installation and maintenance requirements before installing RTLS to estimate the precise time and financial commitments required to install a platform. Some RTLS installations, for example, may take months and impede the operation of existing systems, reducing staff productivity in settings such as hospitals.

• In 2023, the outdoor segment accounted for a significant revenue share over the forecast period.

Based on application type, the Japan location-based Services market is segmented into outdoor and indoor. Among these, the outdoor segment has a significant revenue share over the forecast period. Outdoor positioning employs style mapping, which enables navigation services to find data, assets, or people in an open area by combining GPS, satellites, IR-based remote sensing, and other positioning technologies. Outdoor positioning is used to track distant objects or people from any location. Wireless networks, cellular networks, and GNSS are the primary outside positioning technologies. GPS is the most commonly used GNSS on mobile devices. Numerous locating strategies and methodologies have been developed using differential GPS, aided GPS, and high-accuracy GPS chips.

• In 2023, the transportation & logistics segment accounted for the largest revenue share over the forecast period.

Based on the industrial vertical, the Japan location-based Services market is segmented into transportation & logistics, and manufacturing. Among these, the transportation & logistics independent & reference laboratories segment has the largest revenue share over the forecast period. In Japan, the transportation and logistics sectors are critical in supplementing location-based services. Transportation and logistics firms generate massive amounts of geospatial data through their shipping routes, vehicle fleets, and delivery networks. Traffic patterns, GPS coordinates, transportation hubs, and delivery points are all part of this data. This information serves as the foundation for location-based services. The transportation and logistics industry provides accurate location data, which is required for location-based service applications. This information allows for return tracking, precise mapping, and face-to-face routing of goods and services.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan location-based services market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Google LLC
• Kokusai Kogyo Co., Ltd.
• Hitachi, Ltd
• Waveon Co., Ltd.
• AGOOP Corp.
• Pinmicro
• Rei Frontier, Inc
• GPS Data Service Co., Ltd.
• IndoorAtlas
• HERE Global B.V.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development

• In March 2023, Mapxus, an indoor Geographic Information System (GIS) platform that provides global indoor mapping and navigation services, announced the successful launch of its Series B funding round, which raised more than USD 5 million in total investment. Kawasaki Heavy Industries, a Japanese corporation with a diverse business portfolio spanning various sectors and industries centered on technology, led the funding round.

Market Segment

This study forecasts revenue at regional, and country levels from 2022 to 2033. Spherical Insights has segmented the Japan Location-based Services Market based on the below-mentioned segments:

Japan Location-based Services Market, By Component Type

• Platforms
• Services
• Hardware

Japan Location-based Services Market, By Application Type

• Outdoor
• Indoor

Japan Location-based Services Market, By Industrial Vertical

• Transportation & Logistics
• Manufacturing