Japan Kombucha Market Size, Share, and COVID-19 Impact Analysis, By Microbial Type (Yeast, Bacteria, and Mold), By Type (Flavored and Original/Regular), By Distribution Channel (Supermarket/Hypermarket, Convenience Store, Online Channel, and Specialist Stores), and Japan Kombucha Market Insights Forecasts 2022 - 2032

Industry: Food & Beverages


Japan Kombucha Market Insights Forecasts to 2032

  • The Japan Kombucha Market Size was valued at USD 32.22 Million in 2022.
  • The Market Size is Growing at a CAGR of 17.88% % from 2022 to 2032.
  • The Japan Kombucha Market Size is Expected to Reach 168.12 Million by 2032.

Japan Kombucha

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The Japan Kombucha Market Size is Expected to Reach USD 168.12 Million by 2032, at a CAGR of 17.88% during the forecast period 2022 to 2032. Consumers have shifted significantly toward proactively addressing their health and wellbeing, and have dedicated themselves to improving their overall longevity, which has resulted in higher product acceptance, which is driving consumer frequency of consumption in Japan.


Market Overview

Kombucha is a healthy beverage made from fermented tea and sugar with microbial cultures. It is made by combining the microbial colony with sugar and tea and allowing it to ferment for a set period. It is high in vitamin B and glucuronic acid, both of which bind to environmental and metabolic pollutants. On the market, the beverage is available in a variety of flavors. It is one of the healthy drinks that quickly sell out in the beverage industry. This beverage has numerous benefits, including cholesterol reduction, improved digestion, cancer prevention, cancer cleansing, and immune system stimulation. A SCOBY, or symbiotic colony of bacteria and yeast, is used in the fermentation process for the nutrient-dense beverage kombucha. The SCOBY, also known as the mushroom, consumes 90% of the sugar during the fermentation process, resulting in a near-zero-sugar final product. This beverage is becoming increasingly popular due to its health benefits.


Report Coverage

This research report categorizes the market for Japan's kombucha market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan kombucha market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan kombucha market.


Japan Kombucha Market Report Coverage

Report CoverageDetails
Base Year:2022
Market Size in 2022:USD 32.22 Million
Forecast Period:2022-2032
Forecast Period CAGR 2022-2032 :17.88%
2032 Value Projection:USD 168.12 Million
Historical Data for:2018-2021
No. of Pages:200
Tables, Charts & Figures:100
Segments covered: By Microbial Type, By Type and By Distribution Channel
Companies covered:: Nessalla Kombucha, Buchi Kombucha, Kevita, inc., and Others.
Pitfalls & Challenges:COVID-19 Empact, Challenges, Future, Growth, & Analysis

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Driving Factors

The numerous advantages of probiotic wellness are causing consumers to switch to kombucha, a comparatively healthier option. As a result, it is available in a wide range of restaurants, cafes, hotels, catering facilities, and other establishments. Another critical factor driving market revenue growth is rising demand from the hospitality industry. According to research, drinking kombucha regularly helps burn calories, lose belly fat, control blood sugar levels, and lower cholesterol. These are considerably driving the market's revenue growth.


Restraining Factors

Lack of awareness may pose a challenge for manufacturers, as many consumers are still unaware of the health benefits of kombucha drinks. Difficulty in maintaining storage conditions for kombucha drinks, as well as some side effects experienced by Japanese consumers.


Market Segment

  • In 2022, the yeast segment accounted for the largest revenue share over the forecast period.

Based on the microbial type, the Japan kombucha market is segmented into yeast, bacteria, and mold. Among these, the yeast segment has the largest revenue share over the forecast period. Osmophilic yeast species are commonly found in the yeast component of Kombucha preparation. The yeast in Kombucha beverages acts like probiotics, providing normalizing processes in the gut and a balance in the intestinal microbiota, which helps to strengthen the immune system. Aside from that, it aids in the treatment of psychological conditions such as depression and anxiety, as well as the improvement of digestion.


  • In 2022, the flavored segment accounted for the largest revenue share over the forecast period.

Based on type, the Japan kombucha market is segmented into flavored and original/regular. Among these, the flavored segment has the largest revenue share over the forecast period.  This growth can be attributed to increased customization of kombucha products with different flavors, as well as new flavors added by local manufacturers to expand the Kombucha product line and compete with the leading Kombucha beverage manufacturers. The addition of flavors serves as a distinguishing factor that distinguishes the product and also plays an important role in satisfying different taste buds and personal tastes. Flavored products are popular among Gen Z and millennials, particularly those with specific flavor preferences.


  • In 2022, the supermarket/hypermarket segment accounted for the largest revenue share over the forecast period.

Based on distribution channels, the Japan kombucha market is segmented by supermarkets/hypermarkets, convenience stores, online channels, and specialist stores. Among these, the supermarket/hypermarket segment has the largest revenue share over the forecast period. Rise in the availability of Kombucha products in supermarkets and hypermarkets in a wide variety, as well as a large number of marketing events in hypermarkets to attract customers. Furthermore, the appealing packaging of these products influences consumers to buy Kombucha products. Other factors driving sales growth through supermarkets and hypermarkets include product standardization and lower profit margins. Separate sections for each beverage also aid in product selection. All of these factors contribute to major sales growth in this market segment.


Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan kombucha market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.


List of Key Companies

  • Nessalla Kombucha
  • Buchi Kombucha
  • Kevita, inc.
  • Others


Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities 
  • Consulting and Research Firm
  • Venture capitalists
  • Value-Added Resellers (VARs)


Market Segment

This study forecasts revenue at regional, and country levels from 2021 to 2032. Spherical Insights has segmented the Japan Kombucha Market based on the below-mentioned segments:


Japan Kombucha Market, By Microbial Type

  • Yeast
  • Bacteria
  • Mold


Japan Kombucha Market, By Type

  • Flavored
  • Original/Regular


Japan Kombucha Market, By Distribution Channel

  • Supermarket/Hypermarket
  • Convenience Store
  • Online Channel
  • Specialist Stores

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