Japan Hotel Gift Cards Market Size, Share, and COVID-19 Impact Analysis, By Type (Universal Accepted Open Loop and Hotel Closed Loop Gift Cards), By Price Range (Low and Medium), and Japan Hotel Gift Cards Market Insights, Industry Trend, Forecasts to 2035

Japan Hotel Gift Cards Market Insights Forecasts to 2035

• The Japan Hotel Gift Cards Market Size was Estimated at USD 3,987.68 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 12.79% from 2025 to 2035
• The Japan Hotel Gift Cards Market Size is Expected to Reach USD 14,986.12 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, The Japan Hotel Gift Cards Market Size is anticipated to reach USD 14,986.12 Million by 2035, Growing at a CAGR of 12.79% from 2025 to 2035.  The Market Size is driven by rising tourism, increasing demand for experiential gifting, and the shift toward digital and contactless payment solutions.

Market Overview

The Japan Hotel Gift Cards Market Size refers to the industry focused on hotel-branded gift cards, allowing consumers to purchase stays, amenities, and experiences at various hotels. The increased preference for experience-based gifts over conventional material ones is another important factor propelling the market. Giving unique experiences like hotel stays, spa treatments, and dining options—all of which hotel gift cards provide—is becoming more and more popular among consumers. Younger customers who prioritize experiences over material belongings are especially affected by this tendency. This change in consumer behavior is supported by the versatility of hotel gift cards, which may be used for a range of services in several locations, thereby increasing demand. Hotel gift cards are predicted to become more and more popular as consumers continue to value experience gifts and choose more meaningful and customized presents for special occasions.

Report Coverage

This Research Report Categorizes the Market for the Japan Hotel Gift Cards Market Size based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan hotel gift cards market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan hotel gift cards market.

Driving Factors

The increasing need for adaptable and practical gifting options in Japan, particularly in the hospitality industry, is fueling the market for hotel gift cards. As more tourists in Japan seek flexible options for travel experiences and gifts, growing domestic and international tourism plays a crucial role in industry expansion. Additionally, in Japan, the rising adoption of digital payment methods and e-gifting platforms provides customers with easy and convenient ways to purchase and use gift cards, further driving market growth. The popularity of hotel gift cards in Japan is also boosted by the increasing trend of personalized experiences, such as premium hotel stays and exclusive amenities.

Restraining Factors

The fierce competition from alternative gifting options, such as experience-based presents, e-gift certificates, and general-purpose gift cards, is a major obstacle facing the Japan hotel gift cards market. Although they provide flexibility in the hospitality industry, more adaptable gift cards that can be used at a greater range of establishments and service providers sometimes eclipse hotel gift cards.

Market Segmentation

The Japan hotel gift cards market share is classified into type and price range.

• The universal accepted open loop segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan hotel gift cards market is segmented by type into universal accepted open loop and hotel closed loop gift cards. Among these, the universal accepted open loop segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Universal Accepted Open Loop gift cards are extensively utilized at many hotels and give customers the freedom to use them at different establishments in the hospitality industry.

• The low segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan hotel gift cards market is segmented by price range into low and medium. Among these, the low segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Affordable cards are especially well-liked for informal gifts since they provide a flexible and reasonably priced option to offer hotel experiences without making a big financial commitment.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan hotel gift cards market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Rakuten
• Aman E-Gift Card
• Okura Nikko Hotels Gift Checks
• Hotelgift
• Hyatt
• Marriott International
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan hotel gift cards market based on the below-mentioned segments:

Japan Hotel Gift Cards Market, By Type 

• Universal Accepted Open Loop
• Hotel Closed Loop Gift Cards

Japan Hotel Gift Cards Market, By Price Range

• Low
• Medium