Japan Home Fragrance Market Size, Share, and COVID-19 Impact Analysis, By Product (Scented Candles, Sprays, Essential Oils, Incense Sticks, and Others), By Type (Mass and Premium), and Japan Home Fragrance Market Insights, Industry Trend, Forecasts to 2035

Japan Home Fragrance Market Insights Forecasts to 2035

• The Japan Home Fragrance Market Size Was Estimated at USD 454.9 million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 9.32 % from 2025 to 2035
• The Japan Home Fragrance Market Size is Expected to Reach USD 1212.9 million by 2035

According to a Research Report Published by Spherical Insights & Consulting, the Japan Home Fragrance Market is Anticipated to Reach USD 1212.9 Million by 2035, Growing at a CAGR of 9.32 % from 2025 to 2035. The home fragrance market in Japan is driven by various factors, including rising awareness about creating a pleasant and personalized home, the trend of premium lifestyles, demand for a stress-relieving home environment, and increased interest in wellness and aromatherapy.

Market Overview

Home fragrances are products prepared to improve the atmosphere of indoor spaces, creating a pleasant and inviting environment. They can be utilized to hide bad smells, add an ideal fragrance, or even create particular atmospheres or moods. Home fragrance has various applications in the home, car, hospital, and office. The home fragrances include scented candles, sprays, essential oils, incense sticks, and others. They are primarily used to improve the mood, eliminate odors, relieve stress, and even for spiritual or cultural rituals. The rise in disposable income and changing lifestyle fuels the demand for home fragrances. The people are becoming more conscious about the ambience of their living space, which is leading the demand for home fragrance products that enhance and give a customized experience. The rising demand for vegan and cruelty-free home fragrance products is the key trend in this market.

Report Coverage

This research report categorizes the market for the Japan home fragrance market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan home fragrance market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan home fragrance market.

Driving Factors

The changing lifestyle, demand for personalized home fragrance products fuel the market growth. The rising awareness about aromatherapy leads to the use of essential oils and fragrance compounds to treat a wide range of psychological and physical disorders, such as headaches, pain, insomnia, eczema, stress-induced anxiety, depression, and digestive issues. Additionally, the innovation in products like steam tablets and smart air fresheners further boosts the market growth.

Restraining Factors

One of the main restricting factors is the allergic reactions associated with the home fragrances. Many individuals are sensitive to synthetic fragrances, which limits the market expansion. Additionally, the rising prices of the raw material used in home fragrance production reduce the profit margins for the manufacturers.

Market Segmentation

The Japan home fragrance market share is classified into product and type. 

• The sprays segment accounted for a significant share of the market in 2024 and is expected to grow at a rapid CAGR during the forecast period.

The Japan home fragrance market is segmented by product into scented candles, sprays, essential oils, incense sticks, and others.  Among these, the sprays segment accounted for a significant share of the market in 2024 and is expected to grow at a rapid CAGR during the forecast period. This segmental growth is attributed to its ease of use and provides a quick freshening up of a room. Additionally, they are frequently used to neutralise odours and to infuse a personalized touch into a space.

• The mass segment held a dominant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan home fragrance market is segmented by type into mass and premium. Among these, the mass segment held a dominant share in 2024 and is expected to grow at a significant CAGR during the forecast period. This segmental growth is attributed to its affordability, accessibility, and catering to a broader consumer base. Additionally, their cost-effectiveness makes them attractive to price-sensitive consumers.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan home fragrance market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Reckitt Benckiser Group PLC
• The Procter and Gamble Company (P and G)
• S. C. Johnson and Son, Inc.
• Newell Brands Inc.
• Nippon Kodo
• APFR (Apotheke Fragrance)
• KITCHIBE
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan home fragrance market based on the below-mentioned segments:

Japan Home Fragrance Market, By Product

• Scented Candles
• Sprays
• Essential Oils
• Incense Sticks
• Others

Japan Home Fragrance Market, By Type

• Mass
• Premium