Japan Herbal Tea Market Size Insights, Industry Trend, Forecasts to 2032:

The Japan Herbal Tea Market is anticipated to grow at a CAGR of 9.1% from 2022 to 2032. The Japanese herbal tea market is thriving as a result of rising demand for herbal tea ingredients in the personal care industry, as well as changes in consumer preferences to maintain a healthy lifestyle.   

Market Overview

Herbal tea is made from nuts, dried leaves, grasses, barks, seeds, fruits, flowers, and roots of many plants. Herbal teas are used to treat a range of ailments. Herbal tea is used for its health benefits, which include better digestive and immunological systems. Green tea, ginseng tea, peppermint tea, chamomile tea, ginger tea, cinnamon tea, and other herbal teas are popular in Japan. Herbal tea is an energizing beverage that reduces stress and is popular with people around the world. Herbal tea contains a lot of antioxidants and flavonoids. They may be anti-cancer and anti-aging, making them a healthier option.

A growing population, a high level of disposable income, growing use in the skincare and cosmetic sectors, and rising consumer health consciousness are important drivers of growth for the Japanese herbal tea market. The demand for herbal tea is influenced by social variables such as trends and public awareness. As the demand for healthy products and nutrient-dense diet shifts, people are turning to herbal tea. Because herbal tea does not contain caffeine, the market is currently experiencing high customer demand. Companies are launching premium and exclusive blends as consumer spending power and willingness to invest in a wider range of products grow. In order to combat common health issues such as diabetes, obesity, and heart disease, they have included a variety of beneficial components in their tea blends. As a result, all of these factors are expected to drive the expansion of the Japanese herbal tea market.

Report Coverage

This research report categorizes the market for the Japan herbal tea market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the herbal tea market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the herbal tea market.

Driving Factors

A growing working population, a growing preference for ready-to-use items, and expanding retail markets will be major factors driving Japan herbal tea market growth during the forecast period. The rising popularity of herbal tea as an organic ingredient in personal care products may propel the global herbal tea market's rise. Rising disposable income, increased food and beverage spending, and increased consumer awareness of healthier lifestyles are all expected to drive the herbal tea market growth.

Restraining Factors

The high cost of the product, as well as farm labor exploitation, would act as impediments to the spread of herbal tea. The most significant hurdle to Japan's herbal tea market expansion will be the ease of access to product alternatives, along with a lack of expertise in developing economies.

Market Segmentation

The Japan Herbal Tea Market share is classified into type, raw material, and product type.

• The chamomile segment is expected to grow at the highest pace in the Japan herbal tea market during the forecast period.         

The Japan herbal tea market is segmented by type into cinnamon, dandelion, chamomile, ginger, turmeric, and blends. Among these, the chamomile segment is expected to grow at the highest pace in the Japan herbal tea market during the forecast period. Chamomile tea can be utilized to prevent and cure diabetes, hypertension, osteoporosis, inflammation, cancer, sleeplessness, and mild cold symptoms. Furthermore, the ginger segment is projected to expand due to its benefits, such as the fact that ginger consumption has been shown to improve blood glucose levels, particularly in patients suffering from NFLD (Nonalcoholic Fatty Liver Disease). It is also beneficial for people who have osteoarthritis and rheumatoid arthritis. Ginger also contains bioactive chemicals that help with throat infections. As a result, these factors contribute to market segment growth.

• The black tea segment is expected to hold the largest share of the Japan herbal tea market during the forecast period.

Based on the raw material, the Japan herbal tea market is divided into black tea, green tea, and yellow tea. Among these, the black tea segment is expected to hold the largest share of the Japan herbal tea market during the forecast period. The reason behind the growth is, black tea offers numerous health benefits because it includes polyphenols, which act as antioxidants and aid in the protection of DNA damage caused by cigarettes or other dangerous chemicals. Young Chinese and Japanese people prefer black tea due to the growing health consciousness and Western influence. 

• The powdered ready to drink segment is expected to grow at the fastest CAGR in the Japan herbal tea market during the forecast period.        

The Japan herbal tea market is divided by product type into syrups, premixes, powdered ready to drink, and liquid ready to drink. Among these, the powdered ready to drink segment is expected to grow at the fastest CAGR in the Japan herbal tea market during the forecast period. Powdered ready-to-drink beverages are popular because they are compact and ideal for all seasons.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan herbal tea market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Sazen Tea Company       
• Senbird Tea LLC
• The Tea Company
• Ekaterra
• Celestial Seasonings
• Kyoto Obubu Tea Farms
• Nodoka
• HOJICHA TRADING CO. LTD.
• Japanese Green tea Hibiki-an
• Jade Leaf Matcha
• Takezawa Seic
• Japanese Green Tea Co. LLC
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In March 2023, Kataoka & Co. is recognised in Japan for its matcha, other businesses, and innovative ideas. Matcha Direct, their new brand, is an e-commerce service that allows customers to order ground-to-order fresh matcha from a Kyoto tea factory. This means that Marcha Direct makes the matcha as soon as they receive a customer order. It is suitable for both personal and professional use.

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2032. Spherical Insights has segmented the Japan Herbal Tea Market based on the below-mentioned segments:

Japan Herbal Tea Market Size, By Type

• Cinnamon
• Dandelion
• Chamomile
• Ginger
• Turmeric
• Blends

Japan Herbal Tea Market Share, By Raw Material

• Black Tea
• Green Tea
• Yellow Tea

Japan Herbal Tea Market Insights, By Product Type

• Syrups
• Premixes
• Powdered Ready to Drink
• Liquid Ready to Drink

Japan Herbal Tea Market Price, By Packaging Type

• Loose Tea
• Paper Pouches
• Tea Bags
• Carton Packs
• Can Packaging

Japan Herbal Tea Market Size, By Function

• Cognitive Health
• Gut & Digestive Health
• Multifunctional

Japan Herbal Tea Market Insights, By Distribution Channel

• Store-based
• Non Store-based