Japan Hair Serum Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Hair Treatment Serum, and Hair Styling Serum), By Category (Natural/Organic, and Synthetic), By Distribution channels (Supermarkets & Hypermarkets, Pharmacy & Drug Store, Online Retail, and Other), and Japan Hair Serum Market Insights, Industry Trend, Forecasts to 2035

Japan Hair Serum Market Insights Forecasts to 2035

• The Japan Hair Serum Market Size is Expected to Grow at a CAGR of around 8.2% from 2025 to 2035
• The Japan Hair Serum Market Size is Expected to Hold a Significant Share by 2035

According to a research report published by Spherical Insights & Consulting, the Japan Hair Serum Market Size is anticipated to hold a significant share by 2035, growing at a CAGR of 8.2% from 2025 to 2035.  The hair serum market in Japan is experiencing rapid growth due to various factors, including rising hair health awareness, demand for natural and multifunctional haircare products, the rise is social media and innovations in formulations.

Market Overview

The hair serum is a haircare formulation that contains silicones, vitamins, and essential oils. They are used to protect, smooth and enhance the appearance of hair. Over the past few years, people have become more aware of hair health, and they desire effective solutions. Japanese consumers are famous for their precise taste and high expectations for beauty products, due to which there has been a demand for top-quality serums that ensure noticeable results. The hair serum is primarily focused on damage control, frizz reduction, and nourishing hair. The companies are leveraging AI, mobile apps, and internet quizzes to recommend products based on hair type and problems. Hair care products are becoming popular, including hair serum, owing to pollution, climate, changing lifestyle, and diets. The rising popularity of oil-based hair serums and preference towards natural hair care products are key trends in the Japanese hair serum market.

Report Coverage

This research report categorizes the market for the Japan hair serum market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan hair serum market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan hair serum market.

Driving Factors

The Japan hair serum market is experiencing rapid growth due to various factors. The people are becoming more conscious about hair health is the primary growth driver for this market. The hair serum is addressing specific issues like frizz, dryness, and loss of hair, and these significantly broaden the market. Due to a rise in disposable income, people are willing to spend more on personal care products, including hair serums. People need quick and visible results, which drive the popularity of hair serum as they nourish and protect hair with minimal effort. Moreover, product development and specialty composition drive the development of Japan hair serum market.

Restraining Factors

The growth of Japan hair serum market is hindered by various factors. One of the notable restraints is the potential side effects and allergic reactions associated with the hair serum. Another restraint is the lack of awareness about the benefits and proper application of hair serum limits the growth of the market.

Market Segmentation

The Japan hair serum market share is classified into product type, category, and distribution channels.

• The hair treatment serum segment accounted for a significant share of the market in 2024 and is expected to grow at a rapid CAGR during the forecast period.

The Japan hair serum market is segmented by product type into hair treatment serum and hair styling serum. Among these, the hair treatment Serum segment accounted for a significant share in 2024 and is expected to grow at a rapid CAGR during the forecast period. This is due to dermatologists and experts recommending products like serum for hair density, promoting hair growth, and enhancing scalp health.

• The synthetic segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan hair serum market is segmented by category into natural/organic, and synthetic. Among these, the synthetic segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to they offer immediate smoothness, shine, frizz control, and heat protection. They have extended shelf life and stability because of their ingredients.

• The pharmacies and drug stores segment accounted for a significant share in 2024 and is expected to grow at a substantial CAGR during the forecast period.

The Japan hair serum market is segmented by distribution channels into supermarkets & hypermarkets, pharmacy & drug stores, online retail, and other. Among these, the pharmacies and drugstores accounted for a significant share in 2024 and are expected to grow at a substantial CAGR during the forecast period. This is due to the distribution channels these sites offer reliable, regulated products backed by expert guidance from pharmacists who help to choose the most suitable serum based on individual needs.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan hair serum market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Kao Corporation
• L'Oréal S.A
• Procter & Gamble Company (P&G)
• Unilever PLC
• Henkel AG & Company, KGaA
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan hair serum market based on the below-mentioned segments:

Japan Hair Serum Market, By Product Type

• Hair Treatment Serum
• Hair Styling Serum
•  

Japan Hair Serum Market, By Category

• Natural/Organic
• Synthetic

Japan Hair Serum Market, By Distribution Channels

• Supermarkets & Hypermarkets
• Pharmacy & Drug Store
• Online Retail
• Other