Japan Hair Growth Products Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Shampoos and Conditioners, Serums, Oils, Supplements and Vitamins, and Others), By Gender (Men and Women), and Japan Hair Growth Products Market Insights, Industry Trend, Forecasts to 2035

Japan Hair Growth Products Market Insights Forecasts to 2035

• The Japan Hair Growth Products Market Size Was Estimated at USD 511.1 million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 4.29 % from 2025 to 2035
• The Japan Hair Growth Products Market Size is Expected to Reach USD 811.3 million by 2035

According to a Research Report Published by Spherical Insights & Consulting, The Japan Hair Growth Products Market Size is anticipated to Reach USD 811.3 Million by 2035, Growing at a CAGR of 4.29 % from 2025 to 2035. The hair growth products market in Japan is driven by various factors, including increased beauty consciousness, rising hair loss concerns, a rise in the aging population, rising awareness about scalp health, and technological advantages.

Market Overview

The Hair Growth Products Market Size includes all products and treatment lines that induce hair growth, prevent hair loss, and enhance scalp health. The hair growth products include shampoos and conditioners, serums, oils, supplements and vitamins, and other devices like laser combs. The Japanese hair growth products market is witnessing steady growth due to the rising stress levels and urban lifestyle. Japan has fast fast-paced lifestyle, which leads to an increased level of stress, especially among working professionals, which is directly linked to hair loss, which boosts the demand for hair care products, including hair growth products. The people are becoming more aware of personal care, especially younger men and women, which has led to the market expansion. Additionally, social media influence and beauty influencers play a crucial role in market growth. The rising demand for eco-friendly and sustainable options is a key trend in this market. The rising inclination towards personalized products represents an opportunity for the development of products based on consumers' hair profiles.

Report Coverage

This research report categorizes the market for the Japan hair growth products market based on various segments and regions, and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan hair growth products market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the japan hair growth products market.

Driving Factors

Japan has the most rapidly aging population, and hair thinning and hair loss are common problems associated with aging, which creates the demand for hair growth products. The rising hair loss due to poor lifestyle habits such as rising stress, pollution, unhealthy diet, and genetic disorders further creates the demand for hair growth products. The people are becoming more aware of hair care; hence, they are willing to spend more on hair growth products for their unique requirements. Additionally, advancements in research and development activities and the rise in e-commerce platforms play a crucial role in market expansion.

Restraining Factors

One of the main restraints is that the high cost of premium hair growth products limits accessibility for price-sensitive consumers. Additionally, the hair growth products market is highly competitive, with numerous brands present in the market, which may lead to a price war and reduce profit margins.

Market Segmentation

The Japan hair growth products market share is classified into product type and gender.   

• The shampoos and conditioners segment held the largest share of the market in 2024 and is expected to grow at a rapid CAGR during the forecast period.    

The Japan hair growth products market is segmented by product type into shampoos and conditioners, serums, oils, supplements and vitamins, and others.  Among these, the shampoos and conditioners segment held the largest share of the market in 2024 and is expected to grow at a rapid CAGR during the forecast period. This is because they are the main products for cleaning the scalp as well as hair strands. Additionally, they are easy to use.

• The men segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period.  

The Japan hair growth products market is segmented by gender into men and women. Among these, the men segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to hair loss and thinning that have happened more often in men. Today's men are more willing to try out hair care products and solutions, including those that are specifically designed for hair growth.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan hair growth products market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Shiseido Co., Ltd.
• Yanagiya Honten Co., Ltd.
• Kaminomoto Co., Ltd.
• Milbon Co., Ltd.
• &honey
• Oshima Tsubaki
• Napla Co., Ltd.
• Kracie Holdings, Ltd.
• Others

Recent Developments

• In March 2025, RASIX released rDDS Scalp Essence, a nanotech serum with NMN and plant polyphenols to boost scalp health and hair growth.

• In June 2024, Kao Corporation launched "Success RESIL," a premium men's hair care line inspired by the skinification trend.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan hair growth products market based on the below-mentioned segments:

Japan Hair Growth Products Market, By Product Type

• Shampoos and Conditioners
• Serums
• Oils
• Supplements and Vitamins
• Others

Japan Hair Growth Products Market, By Gender  

• Men
• Women