Japan Hair Color Market Size, Share, and COVID-19 Impact Analysis, By Product (Permanent, Temporary, and Others), By End User (Men and Women), By Distribution Channels (Online and Offline), and Japan Hair Color Market Insights, Industry Trend, Forecasts to 2035.

Japan Hair Color Market Insights Forecasts to 2035

• The Japan Hair Color Market Size Was Estimated at USD 6.82 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of Around 3.82% from 2025 to 2035
• The Japan Hair Color Market Size is Expected to Reach USD 10.30 Billion by 2035

According to a research report published by Spherical Insights & Consulting, the Japan Hair Color Market Size is anticipated to reach USD 10.30 Billion by 2035, growing at a CAGR of 3.82% from 2025 to 2035. The Japan hair color market is rapidly growing due to rising demand for hair coloring, a rising aging population, increasing demand for natural and organic hair colour products, rising popularity of fashion-forward hair and rising awareness about hair care products through social media.

Market Overview

The hair color includes all the products, such as dye, shampoo, used to alter hair color. The hair color could be permanent or temporary. The Japan hair care market is experiencing significant growth due to the rising prevalence of various hair-related issues, such as dandruff, dryness, itching, hair loss, and lacklustre hair. Hair color is are multifunctional product and they are easily available in diverse retail channels are key drivers propelling the growth of the hair care market in Japan. The people are aware of the personal grooming and style, which positively contributes to the growth of the hair color market.  The consumers embrace hair color as a fashion trend and an expression of individuality, fueling demand for new and varied product offerings. Social media plays an important role in shaping beauty trends. The influencers and digital campaigns promote the hair color products and encourage trials among younger people. The rising demand for organic and natural hair color products is are key trend in this market. The rising preferences for organic hair color present a growth opportunity by developing products without using chemicals in innovative formats. Providing personalized color based on individual hair characteristics is also one of the significant opportunities in this market.

Report Coverage

This research report categorizes the market for the Japan hair color market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan hair color market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan hair color market. The expansion of unisex hair color products is another opportunity that is arising in this market.

Driving Factors

The Japan hair color market is growing due to various factors. The rise in aging population in Japan is one of the key drivers in the hair color market. The rise in hair loss owing to changing lifestyle boosts the demand for hair color.  The Increased hair care product awareness by social media, magazines, and television advertisements is leading consumers to buy a range of hair care products. The rise in disposable income encourages individuals to spend on premium hair color products. Additionally, increased awareness of personal care and personal grooming significantly contributes to the growth of the hair color market.

Restraining Factors

The Japan hair color market has several challenges that limit the growth of the market. One of the notable restraints is increasing concerns about allergic reactions and scalp sensitivity limit the growth of market. The rising cost of raw materials is a major challenge in the market.

Market Segmentation

The Japan hair color market share is classified into product, end user and distribution channels.

• The permanent segment accounted for the largest share in 2024 and is expected to grow at a rapid CAGR during the forecast period.

The Japan hair color market is segmented by product into permanent, temporary, and others. Among these, the permanent segment accounted for the largest share in 2024 and is expected to grow at a rapid CAGR during the forecast period. this is due to rising consumer preferences for permanent hair color. Permanent hair color gives a more authentic and polished appearance compared to temporary alternatives.

• The women segment held a dominant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan hair color market is segmented by end user into men and women. Among these, the women segment held a dominant share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to women spending more on hair care and beauty products as compared to men.

• The offline segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period

The Japan hair color market is segmented by distribution channels into online and offline. Among these, the offline segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This segmental growth is attributed to its widespread and immediate availability. These offline channels allow consumers to inspect the product before purchase.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan hair color market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Shiseido Co., Ltd
• Mandom Corporation
• Hoyu Co., Ltd.
• Kao Corporation
• Lion Corporation
• L'Oreal S.A.
• Unilever
• Henkel AG & Co.
• Dariya Co., Ltd.
• P&G Japan K.K.
• Others

Recent Developments

• On April 20, 2024, the Kao corporation launched “melt”, a new high-premium hair care brand.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan hair color market based on the below-mentioned segments:

Japan Hair Color Market, By Product

• Permanent
• Temporary
• Others

Japan Hair Color Market, By End User

• Men
• Women

Japan Hair Color Market, By Distribution Channels

• Offline
• Online