Japan Hair Care Market Size, Share, and COVID-19 Impact Analysis, By Product (Hair Colorants, Hair Spray, Styling Gel, Conditioners, Shampoo, & Others), By Distribution Channel (Online Stores, Specialist Stores, Supermarkets/Hypermarkets, Convenience Stores, Drug Stores), and Japan Hair Care Market Insights, Industry Trend, Forecasts to 2032

Industry: Consumer Goods


The Japan Hair Care Market Size is expected to grow measurable count at a CAGR of 5.59% during the forecast period 2022-2032. The hair care market in Japan is expected to continue growing in the coming years, driven by a combination of increasing consumer demand for premium, high-quality hair care products and a growing focus on natural and organic ingredients.


Market Overview

The Japan haircare market growth is being fueled by the fact that Japan is one of the biggest markets for cosmetic and personal care products. Japanese consumers are particularly proficient and well-informed when it comes to the chemical formulations in hair products. Due to the high demand for natural ingredients and organic formulations, major manufacturers have begun introducing hair care products with natural/clean product labeling. Organic solutions for common hair issues such as itchy scalp, hair loss, dandruff, frizzy hair, and split ends are provided by Japan hair care products. In addition, they are employed in the washing, conditioning, and style of hair. The market is characterized by a high demand for premium hair care products and a strong focus on hair health and quality.


Report Coverage

This research report categorizes the market for Japan hair care market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan hair care market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segments of the Japan hair care market.


Driving Factors

Increased hair loss due to changing lifestyles and exposure to the environment have primarily driven the hair care products market growth in Japan. Customers are being encouraged to purchase various hair care products as a result of the increased awareness about hair care products spread through social media, publications, and TV commercials. Owing to the high concern for hair care, there’s a rise in demand for specialized products. Also, a significant number of elderly people are highly concerned about their hair health. This demographic group tends to have more disposable income and is willing to spend on high-quality hair care products, which has contributed to the growth of the Japan hair care market. Moreover, Japan has a highly developed research and development infrastructure, which has led to the development of innovative hair care products. Companies invest in research and development to develop new products that cater to specific hair types and concerns. Furthermore, Online sales of hair care products have been on the rise in Japan, driven by the convenience of online shopping and the availability of a wide range of products. Consumers are more likely to purchase hair care products online, which has contributed to the growth of the market.


Restraining Factors

The hair care market in Japan is highly competitive, with numerous domestic and international players offering a wide range of products. Thus, the high level of competition has resulted in price wars and limited profit margins, which can limit the growth of the market. The Japan economy has been struggling in recent years, with slow growth and declining consumer spending. The economic slowdown can reduce consumer spending on hair care products, which can impact the growth of the market. Additionally, customer trends and tastes can be unpredictable, and businesses must quickly adapt to altering needs. Businesses that don't adapt to new trends are at risk of losing market share and revenue. Moreover, there is a growing demand for eco-friendly and sustainable hair care products, which can be a challenge for companies that depend on synthetic ingredients.


COVID 19 Impacts

The COVID-19 pandemic has had a significant impact on the hair care industry in Japan. The pandemic has resulted in a decline in demand for hair care products as consumers have reduced their spending on non-essential items. With many people working from home, there has been a reduced need for styling products and treatments, which has affected sales. Also, during the pandemic, many salons were forced to close or operate at reduced capacity, which impacted the sales of professional hair care products. Salons are an important distribution channel for hair care products, and the closure of salons resulted in a significant decline in sales. The covid-19 pandemic has disrupted supply chains and logistics, resulting in delays in product launches. Companies have had to adjust their product launch timelines and marketing strategies to adapt to the changing market conditions.


Market Segment

In 2022, the shampoo segment is dominating the largest market share growth during the forecast period

The Japan hair care market is segmented into hair colorants, hair spray, styling gel, conditioners, shampoo, & Others, on the basis of product. Throughout these segments, the shampoo is projecting the highest market share over the forecast period, owing to rising pollution and scalp related issue such as dandruff, hair loss, oily hair, dryness, itching, and many more has an impact on the demand for shampoos. This market also includes sales of anti-dandruff shampoo, children's shampoo, and medicated shampoo. In the manufacturing of shampoo, a variety of components are utilized to maximize properties like the ease of washing, attractive foam, minimal skin and eye irritation, good scent, and cost-effectiveness.


In 2022, the Supermarket/Hypermarkets segment is driving the largest market share over the forecast period.

Based on the distribution channel, the Japan hair care market is classified into different segments, such as online stores, specialist stores, supermarkets/hypermarkets, convenience stores, and drug stores. Among these, Supermarkets/ Hypermarkets are driving the largest market share over the forecast period, due to the supermarkets and hypermarkets focusing on a range of product categories, including synthetic, natural, and chemical-free goods, to pique customers' attention and provide them the option of choosing from several brands before making a purchase.


Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan hair care market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

  • Arimino Co. Ltd.
  • Beautang Marketing
  • Henkel AG and Co. KGaA
  • Hoyu Co. Ltd.
  • International Toiletries Co. Ltd.
  • Kaneka Corp.
  • Kao Corp.
  • Life Abroad
  • Lion Corp.
  • LOreal SA
  • Mandom Corp.
  • Nicca Chemical Co. Ltd.
  • Shiseido Co. Ltd.
  • Taiwado Co. Ltd.
  • The Estee Lauder Co. inc.
  • The Procter and Gamble Co.
  • Torico industries Ltd.
  • Unilever PLC


Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities 
  • Consulting and Research Firm
  • Venture capitalists
  • Value-Added Resellers (VARs)


Recent Developments

  • In March 2023, the J-beauty innovation hub by Henkel has launched in Tokyo. The center for the Hair Professional industry will make use of Schwarzkopf Professional's and Shiseido Professional's extensive knowledge of hair color innovation and trends, as well as the best products for a premium hair and scalp care, stopping hair loss, styling, and perming.


  • In April 2021, the prestige hair salon brand "ORIBE" (23 products) was introduced by Kao Corporation (President: Yoshihiro Hasebe) through its subsidiary, Kao Salon Japan.


Market Segment

This study forecasts revenue at global, regional, and country levels from 2022 to 2032. Spherical Insights has segmented the Japan Hair Care Market based on the below-mentioned segments:

Japan Hair Care Market, By Type

  • Hair Colorants
  • Hair Spray
  • Styling Gel
  • Conditioners
  • Shampoo
  • Others


Japan Hair Care Market, By Distribution Channel

  • Online Stores
  • Specialist Stores
  • Supermarkets/Hypermarkets
  • Convenience Stores

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