Japan Fruit and vegetable Pulp Market Size, Share, and COVID-19 Impact Analysis, By Source (Fruit Pulp and Vegetable Pulp), By Application (Food, Animal Feed, Health and Wellness, and Others), By distribution Channels (B2B and B2C) and Japan Fruit and Vegetable Pulp Market Insights, Industry Trend, Forecasts to 2035

Japan Fruit and Vegetable Pulp Market Insights Forecasts to 2035

• The Japan Fruit and Vegetable Pulp Market Size Was Estimated at USD 164.3 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 6.38% from 2025 to 2035
• The Japan Fruit and Vegetable Pulp Market Size is Expected to Reach USD 324.3 Million by 2035

According to a research report published by Spherical Insights and Consulting, the Japan Fruit and Vegetable Pulp market is anticipated to reach USD 324.3 million by 2035, growing at a CAGR of 6.38% from 2025 to 2035. The Japan fruit and vegetable pulp market is driven by various factors such as increased demand for convenience food, expanding food industry, changing consumers preferences towards natural drinks, rising demand for plant-based food and beverages and technological advancements in pulp extraction process

Market Overview

The fruit and vegetable pulp are semi-liquid and is prepared from fresh fruits and vegetables. The fruit and vegetable pulp market are a dynamic segment in the Japanese food industry emphasis on fruit and vegetable pulp production and sales utilized in different applications. The conversion of fresh fruits and vegetables into pulp involves steaming, grinding and homogenization, which extends the shelf life while maintaining their flavor and nutritional profile. The uses of fruit and vegetable pulp are varied across various industries such as food and beverage, pharmaceutical, and cosmetics. This industry has exploded in the past few years as consumers are becoming more and more demanding for natural, wholesome foods that are convenient and versatile. The demand for fruit and vegetable pulp has boomed due to numerous factors such as a shift in consumer trends, lifestyle changes, and the rising trend of health awareness. The rising preferences towards plant based diets and clean-label food products are the main key trend in this market. The rise in disposable income creates a significant opportunity for innovative product development, such as ready to-drink smoothies and health supplements. Growing demand among consumers for low-sugar and sugar free foods is acting as a window of opportunity for companies to utilize naturally derived fruits and vegetables in a bid to explore alternative sweeteners created by fruits.

Report Coverage

This research report categorizes the market for the Japan fruit and vegetable pulp market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan fruit and vegetable pulp market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan fruit and vegetable pulp market.

Driving Factors

The Japan fruit and vegetable pulp market is experiencing rapid growth. The consumers are prioritising natural beverages and juices prepared from fruit and vegetable pulp is the main driving factor in this market. The rising shift towards plant-based food products and beverages surges the demand for fruit and vegetable pulp in Japan. Increased demand for sustainably grown and organic food items is also driving demand for the fruit and vegetable pulp market. Additionally, increasing health awareness among consumers, the use of natural ingredients, such as fruit and vegetable pulp, is gaining popularity.

Restraining Factors

Despite the positive growth trend, the fruit and vegetable pulp market is exposed to some limitations that can suppress its growth. One of the notable challenges is the high cost of processing associated with the extraction and preservation of pulp, which limits the growth of the market. The short life span of fruits and vegetables and their perishable nature led the distribution and storage challenges.

Market Segmentation

The Japan fruit and vegetable pulp market share are classified into source and application.

• The fruit pulp segment accounted for a significant share of the market in 2024 and is expected to grow at a rapid CAGR during the forecast period.

The Japan fruit and vegetable pulp market is segmented by source into fruit pulp and vegetable pulp. Among these, the fruit pulp segment accounted for a significant share in 2024 and is expected to grow at a rapid CAGR during the forecast period. This is due to the fruit pulp providing convenient and quick solutions.

• The food segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan fruit and vegetable pulp market is segmented by application into food, animal feed, health & wellness, and others. Among these, the food segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to the rising trend of using natural fruit and vegetable pulp as ingredients in food products like baking, drinks, jams, and fillings.

Competitive Analysis

The report offers the appropriate analysis of the key organizations/companies involved within the Japan fruit and vegetable pulp market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• AGRANA Group
• Ingredion
• PepsiCo
• Nippon Paper Industries Co., Ltd.
• Kataoka and Co., Ltd.
• Del Monte
• Amber Gris Japan Co. Ltd.
• Other

Recent Development

• In March 2021, AGRANA Fruit Japan Ltd. acquired Taiyo Kagaku's fruit preparations plant located in Yokkaichi, in southern Japan, to expand its market share in Asia and strengthen its global presence

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan fruit and vegetable pulp market based on the below-mentioned segments:

Japan Fruit and Vegetable Pulp Market, By Source

• Fruit Pulp
• Vegetable Pulp

Japan Fruit and Vegetable Pulp Market, By Application

• Food
• Animal Feed
• Health & Wellness
• Others

Japan Fruit and Vegetable Pulp Market, By Distribution Channel

• B2B
• B2C